Manager, Brand Marketing - Hard Floor
SharkNinja, Needham Heights, MA, United States
Manager, Brand Marketing - Hard Floor
The Manager, Brand Marketing - Hard Floor will be responsible for driving the global growth of a diverse portfolio of products through breakthrough innovation. In this role, you will develop a category innovation pipeline, from concept development to execution and lead cross‑functional teams through the commercialization process. The Manager will help to drive consistency in voice, tone and message across all channels (Packaging, Advertising, PR, Social/Content Marketing and Web Properties, collateral, trade, etc.) and contribute to brand strategy, marketing plan development, and execution excellence to achieve category goals.
Responsibilities
Be the category expert: understand price, positioning, competitive landscape, and market needs.
Digest insights, connect the dots, summarize conclusions, and recommend a comprehensive product assortment and roadmap that drives high sales rates.
Develop category/brand positioning strategies, portfolio architecture, product‑level concepts, breakthrough claims, and pricing strategies to increase marketability and maximize sales.
Drive a consumer‑first mentality for relevant messaging and assets that deliver clear consumer understanding of products and brand, in partnership with Consumer Insights.
Work with Product Development, Creative Services, and Sales teams to develop worldwide go‑to‑market plans.
Develop message for packaging, digital, in‑store collateral, infomercial/advertising, and digital efforts.
Conduct post‑evaluation and analysis of activities, recommending improvements for future brand activity.
Communicate the value proposition of the products to the sales team and develop sales tools that support the selling process.
Work with Sales and Trade Marketing to develop breakthrough sell‑in stories and in‑store merchandising.
Support development and implementation of best practices and processes across all consumer touchpoints.
Manage creative development processes (timeline, approvals, protocols).
Manage and develop Associate Brand Managers / Brand Managers.
Qualifications
5 years of marketing experience, preferably with direct responsibility for Product Marketing, messaging, positioning, and innovation planning and execution.
3 years of prior experience in Consumer‑Packaged Goods.
Experience leveraging consumer insights to develop effective marketing programs and campaigns.
Experience in creative strategy development, advertising, and launching new products.
Degree in Marketing or related field, or equivalent; MBA preferred.
Location On‑site at Needham, Massachusetts HQ, 3 days a week.
Salary Annual salary range: $78,800—$161,000 USD.
Benefits Medical, dental, vision, flexible spending accounts, health savings accounts with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, backup child and eldercare days, product discounts, referral bonus program, and more.
EEO Statement We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
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Responsibilities
Be the category expert: understand price, positioning, competitive landscape, and market needs.
Digest insights, connect the dots, summarize conclusions, and recommend a comprehensive product assortment and roadmap that drives high sales rates.
Develop category/brand positioning strategies, portfolio architecture, product‑level concepts, breakthrough claims, and pricing strategies to increase marketability and maximize sales.
Drive a consumer‑first mentality for relevant messaging and assets that deliver clear consumer understanding of products and brand, in partnership with Consumer Insights.
Work with Product Development, Creative Services, and Sales teams to develop worldwide go‑to‑market plans.
Develop message for packaging, digital, in‑store collateral, infomercial/advertising, and digital efforts.
Conduct post‑evaluation and analysis of activities, recommending improvements for future brand activity.
Communicate the value proposition of the products to the sales team and develop sales tools that support the selling process.
Work with Sales and Trade Marketing to develop breakthrough sell‑in stories and in‑store merchandising.
Support development and implementation of best practices and processes across all consumer touchpoints.
Manage creative development processes (timeline, approvals, protocols).
Manage and develop Associate Brand Managers / Brand Managers.
Qualifications
5 years of marketing experience, preferably with direct responsibility for Product Marketing, messaging, positioning, and innovation planning and execution.
3 years of prior experience in Consumer‑Packaged Goods.
Experience leveraging consumer insights to develop effective marketing programs and campaigns.
Experience in creative strategy development, advertising, and launching new products.
Degree in Marketing or related field, or equivalent; MBA preferred.
Location On‑site at Needham, Massachusetts HQ, 3 days a week.
Salary Annual salary range: $78,800—$161,000 USD.
Benefits Medical, dental, vision, flexible spending accounts, health savings accounts with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, backup child and eldercare days, product discounts, referral bonus program, and more.
EEO Statement We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
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