Digital Marketing Manager
Genstone Realty, Austin, TX, United States
Overview
The Fay Group is a fully integrated real estate and mortgage services firm, bringing together the strength and expertise of two complementary holding companies – Fay Financial and Genstone Holdings. Since its founding in 2008 as a special servicer, The Fay Group has grown into a diversified enterprise overseeing more than $46 billion in assets on behalf of over 50 institutional clients. Powered by data, technology, and a team of 1,100+ professionals across 10 U.S. locations, the organization delivers coordinated solutions across the full spectrum of real estate and lending services – including loan servicing, property management, mortgage originations, renovations, and insurance. From asset creation and loan management to renovations and real estate brokerage services, The Fay Group offers end‑to‑end capabilities under one platform. This comprehensive approach delivers flexibility, transparency, and performance across multiple asset classes, supporting both clients and customers in all market and interest‑rate environments.
Digital Marketing Manager Role The Digital Marketing Manager plays a key role in driving the Fay Group’s digital acquisition strategy and supporting business growth across the organization’s digital ecosystem. This role manages and supports the planning, execution, and optimization of paid digital channels (lead buying, display, search) while contributing to broader owned, earned, and paid digital initiatives. Working cross‑functionally with Marketing, Sales, Analytics, and IT, this position leverages marketing data, analytics platforms and digital insights to enhance lead generation performance, strengthen marketing attribution, and identify opportunities that increase campaign efficiency and overall marketing ROI. The role also supports digital performance through conversion tracking, marketing analytics, search visibility insights (Google Search Console), local search engagement (Google Business Profile), CRM integration, and management of lead vendor partnerships. Additionally, the position contributes to marketing dashboards, performance reporting, and data‑driven optimization initiatives that help leadership make informed strategic decisions. This position collaborates closely with the AVP of Website & Digital Marketing on strategic initiatives across business units, aligning marketing activities, identifying growth opportunities, and supporting customer acquisition efforts to ensure consistency with organizational business and revenue objectives.
Qualifications
Bachelor’s degree in Communications or related field
5+ years of experience in digital marketing in a marketing context
3+ years of Marketing Lead generation experience with substantial paid budgets (min $50K per month), including prospect/customer segmentation, journeys/retargeting, test & learn, funnel conversion, program measurement, and report automation
Previous experience in Mortgage, Real Estate, or Financial Services
Proficiency in CMS tools such as WordPress and Wix
Experience with Google and Meta platforms (AdWords, Google Console, GTM, GA4, etc.)
Prior experience delivering referrals to multiple business units is highly preferred
Prior experience with online review management tools for solicitation, response, and optimization of GBPs and other review sites is a plus
Programmatic media experience is a plus
Experience with CRM/Email platforms such as Microsoft Dynamics, HubSpot, Total Expert, or similar is a plus
Proficiency in data visualization tools such as Power BI or similar is a plus
Solid skills and experience in MS Word, Excel, PPT, and Outlook
Strong verbal and written communication skills
Strong interpersonal skills
Strong analytical skills
Solid decision‑making abilities coupled with sound judgment
Strong time management skills
Ability to prioritize numerous tasks and manage shifting priorities
Client‑focused with strong execution skills and results orientation
High-level of precision with attention to detail and consistency
Flexible, open to change, ability to learn new things quickly
Ability to work in a collaborative environment and provide guidance for working groups
Benefits
Medical, Dental and Vision Insurance
Company Paid Life Insurance
Disability Insurance
Pet Insurance
401k Program with Employer Matching
3 Weeks Paid Time Off (PTO)
Paid Holidays
Wellness Initiatives
Employee Assistance Program
Compensation
The hiring range for this position is $110,000.00 annually
This position is eligible for an annual discretionary bonus
Fay is an equal‑opportunity workplace. The Fay Group and affiliated companies participate in E‑Verify. For more information, go to www.dhs.gov/E‑Verify.
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Digital Marketing Manager Role The Digital Marketing Manager plays a key role in driving the Fay Group’s digital acquisition strategy and supporting business growth across the organization’s digital ecosystem. This role manages and supports the planning, execution, and optimization of paid digital channels (lead buying, display, search) while contributing to broader owned, earned, and paid digital initiatives. Working cross‑functionally with Marketing, Sales, Analytics, and IT, this position leverages marketing data, analytics platforms and digital insights to enhance lead generation performance, strengthen marketing attribution, and identify opportunities that increase campaign efficiency and overall marketing ROI. The role also supports digital performance through conversion tracking, marketing analytics, search visibility insights (Google Search Console), local search engagement (Google Business Profile), CRM integration, and management of lead vendor partnerships. Additionally, the position contributes to marketing dashboards, performance reporting, and data‑driven optimization initiatives that help leadership make informed strategic decisions. This position collaborates closely with the AVP of Website & Digital Marketing on strategic initiatives across business units, aligning marketing activities, identifying growth opportunities, and supporting customer acquisition efforts to ensure consistency with organizational business and revenue objectives.
Qualifications
Bachelor’s degree in Communications or related field
5+ years of experience in digital marketing in a marketing context
3+ years of Marketing Lead generation experience with substantial paid budgets (min $50K per month), including prospect/customer segmentation, journeys/retargeting, test & learn, funnel conversion, program measurement, and report automation
Previous experience in Mortgage, Real Estate, or Financial Services
Proficiency in CMS tools such as WordPress and Wix
Experience with Google and Meta platforms (AdWords, Google Console, GTM, GA4, etc.)
Prior experience delivering referrals to multiple business units is highly preferred
Prior experience with online review management tools for solicitation, response, and optimization of GBPs and other review sites is a plus
Programmatic media experience is a plus
Experience with CRM/Email platforms such as Microsoft Dynamics, HubSpot, Total Expert, or similar is a plus
Proficiency in data visualization tools such as Power BI or similar is a plus
Solid skills and experience in MS Word, Excel, PPT, and Outlook
Strong verbal and written communication skills
Strong interpersonal skills
Strong analytical skills
Solid decision‑making abilities coupled with sound judgment
Strong time management skills
Ability to prioritize numerous tasks and manage shifting priorities
Client‑focused with strong execution skills and results orientation
High-level of precision with attention to detail and consistency
Flexible, open to change, ability to learn new things quickly
Ability to work in a collaborative environment and provide guidance for working groups
Benefits
Medical, Dental and Vision Insurance
Company Paid Life Insurance
Disability Insurance
Pet Insurance
401k Program with Employer Matching
3 Weeks Paid Time Off (PTO)
Paid Holidays
Wellness Initiatives
Employee Assistance Program
Compensation
The hiring range for this position is $110,000.00 annually
This position is eligible for an annual discretionary bonus
Fay is an equal‑opportunity workplace. The Fay Group and affiliated companies participate in E‑Verify. For more information, go to www.dhs.gov/E‑Verify.
#J-18808-Ljbffr