Direct-to-Consumer Growth and Optimization Manager
HairClub, Boca Raton, FL, United States
The Manager, Direct-to-Consumer (“DTC”) Growth and Optimization will be responsible for serving as the operational engine of our client acquisition strategy and for identifying, testing, and scaling new revenue-driving channels while optimizing current ones to achieve ambitious Return on Ad Spend (“ROAS”) and Lifetime Value (“LTV”) targets.
About the Role We are building a
fully in-house performance marketing engine , and this role sits at the center of it.
This is not an oversight role—you will be
hands-on in platforms, in the data, and directly responsible for results - daily .
You’ll own customer acquisition across paid channels and play a critical role in defining how HairClub scales.
What You’ll Own
End-to-end performance across paid search, paid social, and emerging channels
Budget allocation and optimization tied to CAC, LTV, and ROI
Creative and landing page testing strategy
Identifying and scaling new acquisition opportunities
Collaborating across creative, analytics, and product teams
The Challenge
Scaling efficiently while maintaining performance targets
Balancing speed of execution with strategic thinking
Operating with full accountability—no agencies to rely on
What Sets You Apart
Deep platform expertise (Google, Bing & Meta) with budgets over $1-2 million a month
Strong analytical mindset—you make decisions from data
Proven ability to scale campaigns profitably
Why This Role Stands Out
Direct impact on company revenue
Opportunity to build and shape a modern growth engine
Why HairClub — And Why This Role HairClub is making a significant investment in building a
best-in-class, in-house growth engine —and this role is at the center of it.
You won’t be managing agencies or watching from the sidelines. You’ll be
in the data, in the platforms, and in control of performance .
This is a rare opportunity to:
Own meaningful budgets ($1-2 Million+ monthly)
Directly impact revenue at scale
Build and shape a modern acquisition strategy
If you’re a growth operator who wants
real ownership, real accountability, and real upside , this is the environment to do it.
#J-18808-Ljbffr
About the Role We are building a
fully in-house performance marketing engine , and this role sits at the center of it.
This is not an oversight role—you will be
hands-on in platforms, in the data, and directly responsible for results - daily .
You’ll own customer acquisition across paid channels and play a critical role in defining how HairClub scales.
What You’ll Own
End-to-end performance across paid search, paid social, and emerging channels
Budget allocation and optimization tied to CAC, LTV, and ROI
Creative and landing page testing strategy
Identifying and scaling new acquisition opportunities
Collaborating across creative, analytics, and product teams
The Challenge
Scaling efficiently while maintaining performance targets
Balancing speed of execution with strategic thinking
Operating with full accountability—no agencies to rely on
What Sets You Apart
Deep platform expertise (Google, Bing & Meta) with budgets over $1-2 million a month
Strong analytical mindset—you make decisions from data
Proven ability to scale campaigns profitably
Why This Role Stands Out
Direct impact on company revenue
Opportunity to build and shape a modern growth engine
Why HairClub — And Why This Role HairClub is making a significant investment in building a
best-in-class, in-house growth engine —and this role is at the center of it.
You won’t be managing agencies or watching from the sidelines. You’ll be
in the data, in the platforms, and in control of performance .
This is a rare opportunity to:
Own meaningful budgets ($1-2 Million+ monthly)
Directly impact revenue at scale
Build and shape a modern acquisition strategy
If you’re a growth operator who wants
real ownership, real accountability, and real upside , this is the environment to do it.
#J-18808-Ljbffr