Lifecycle Marketing Manager
Sands Investment Group, Charleston, SC, United States
The Opportunity
SIG is looking for a Digital Marketing Manager to lead day‑to‑day (and eventually own) our channel ecosystem, with a focus on our email program. You’ll report to the VP of Marketing and work alongside the team at our Charleston, SC headquarters.
What You’ll Do Elevate Our Email Program
Lead day‑to‑day strategy, execution and optimization of our email communications
Refresh and maintain lifecycle marketing journeys like the Welcome Series, New Property Announcements, VIP Nurture, Lead Warming sequences, Re‑engagement flows, and more
Implement CRM‑triggered automations that respond to real‑time client and prospect behavior, ensuring no warm contacts slip through without meaningful follow‑up
Launch & Scale New Channels
Test exploratory channels and find new ways for us to connect with our clients, like testing SMS or piloting a WhatsApp channel
Evaluate emerging channels and bring well‑reasoned recommendations for what to test next
Measure and Optimize Everything
Track and communicate performance across email and exploratory (SMS, WhatsApp channels)
Run structured A/B tests across subject lines, send times, creative, and landing pages; bring the data back to support decisions
Desired Qualifications
3+ years in lifecycle marketing, CRM, email, and/or digital marketing
Hands‑on experience with email platforms and marketing automation (ActiveCampaign, HubSpot, Klaviyo, Salesforce Marketing Cloud, or similar)
Understanding of and/or experience with sales CRMs (bonus if you can translate client behavior data into smart and timely marketing!)
Strong writer—subject lines that get opened, copy that converts, briefs a designer can execute
AI‑curious and intentional—you use AI tools to improve outcomes, not replace your creativity or critical thinking
Bonus Points
Background in commercial real estate, financial services, B2B, or HNW/luxury marketing – Familiarity with Salesforce
Experience managing or growing a loyalty or membership platform
Who Are You
Detail‑oriented & dependable—you take pride learning the gritty details, mastery of a subject, and getting it right
Builder mindset, you’re energized by setting something up from scratch, not just maintaining what exists
Client‑first, you protect the interests of our clients—starting with our own advisors
Curious about what motivates commercial real estate investors and professionals, and how communications can move them
Ready to grow—this role has a real runway, and we’re looking for someone who has an appetite for learning
We encourage you to apply even if you don’t meet every qualification listed. We’re committed to building a diverse team and believe that skills can be developed in many ways.
Our Culture We’re a mission‑driven team that believes in doing great work for good people. We operate by a “win‑win or no deal” philosophy, and we look for teammates who bring that same spirit. The right fit will reflect our values—the 5Cs—in how they show up, think, and work:
Culture:
You understand that brand‑building is a relationship, not a transaction. You put people first—brokers, clients, and communities alike.
Coachability:
You take feedback seriously, act on it quickly, and show up prepared. You’re motivated by growth, open to new ideas, and take pride in continuous improvement.
Consistency:
You deliver day in, day out. You’re steady, reliable, and bring a sense of urgency to deadlines.
Communication:
You communicate clearly and proactively—including uncomfortable conversations, handled with honesty and respect.
Collaboration:
You work across teams, share ideas freely, and always do what’s best for the client.
What We Offer
Competitive base salary, commensurate with experience
Annual performance bonus
11 paid company holidays plus PTO
Quarterly community service through SIG iVEs
HQ in Charleston, South Carolina—one of the most livable (and beautiful!) cities in the country
#J-18808-Ljbffr
What You’ll Do Elevate Our Email Program
Lead day‑to‑day strategy, execution and optimization of our email communications
Refresh and maintain lifecycle marketing journeys like the Welcome Series, New Property Announcements, VIP Nurture, Lead Warming sequences, Re‑engagement flows, and more
Implement CRM‑triggered automations that respond to real‑time client and prospect behavior, ensuring no warm contacts slip through without meaningful follow‑up
Launch & Scale New Channels
Test exploratory channels and find new ways for us to connect with our clients, like testing SMS or piloting a WhatsApp channel
Evaluate emerging channels and bring well‑reasoned recommendations for what to test next
Measure and Optimize Everything
Track and communicate performance across email and exploratory (SMS, WhatsApp channels)
Run structured A/B tests across subject lines, send times, creative, and landing pages; bring the data back to support decisions
Desired Qualifications
3+ years in lifecycle marketing, CRM, email, and/or digital marketing
Hands‑on experience with email platforms and marketing automation (ActiveCampaign, HubSpot, Klaviyo, Salesforce Marketing Cloud, or similar)
Understanding of and/or experience with sales CRMs (bonus if you can translate client behavior data into smart and timely marketing!)
Strong writer—subject lines that get opened, copy that converts, briefs a designer can execute
AI‑curious and intentional—you use AI tools to improve outcomes, not replace your creativity or critical thinking
Bonus Points
Background in commercial real estate, financial services, B2B, or HNW/luxury marketing – Familiarity with Salesforce
Experience managing or growing a loyalty or membership platform
Who Are You
Detail‑oriented & dependable—you take pride learning the gritty details, mastery of a subject, and getting it right
Builder mindset, you’re energized by setting something up from scratch, not just maintaining what exists
Client‑first, you protect the interests of our clients—starting with our own advisors
Curious about what motivates commercial real estate investors and professionals, and how communications can move them
Ready to grow—this role has a real runway, and we’re looking for someone who has an appetite for learning
We encourage you to apply even if you don’t meet every qualification listed. We’re committed to building a diverse team and believe that skills can be developed in many ways.
Our Culture We’re a mission‑driven team that believes in doing great work for good people. We operate by a “win‑win or no deal” philosophy, and we look for teammates who bring that same spirit. The right fit will reflect our values—the 5Cs—in how they show up, think, and work:
Culture:
You understand that brand‑building is a relationship, not a transaction. You put people first—brokers, clients, and communities alike.
Coachability:
You take feedback seriously, act on it quickly, and show up prepared. You’re motivated by growth, open to new ideas, and take pride in continuous improvement.
Consistency:
You deliver day in, day out. You’re steady, reliable, and bring a sense of urgency to deadlines.
Communication:
You communicate clearly and proactively—including uncomfortable conversations, handled with honesty and respect.
Collaboration:
You work across teams, share ideas freely, and always do what’s best for the client.
What We Offer
Competitive base salary, commensurate with experience
Annual performance bonus
11 paid company holidays plus PTO
Quarterly community service through SIG iVEs
HQ in Charleston, South Carolina—one of the most livable (and beautiful!) cities in the country
#J-18808-Ljbffr