Salesforce Marketing Cloud
Kastech Software Solutions Group, Baltimore, MD, United States
Title: Applications Programmer-Salesforce Marketing Cloud
Location: Baltimore, MD
Responsibilities:
- Configure and support Salesforce Marketing Cloud, including Email Studio, Journey
- Builder, Automation Studio, Content Builder, and Mobile Connect (SMS)
- Assist with SMS enablement, including short code acquisition support, keyword configuration, opt-in/opt-out management, and compliance alignment
- Develop automated journeys, triggered sends, and scheduled communications across email and SMS
- Build and maintain data extensions, SQL queries, and audience segmentation
- Implement dynamic and personalized content using AMP script
- Support integrations between Marketing Cloud and State of Maryland systems
- Troubleshoot campaign, SMS, data, and automation issues
- Follow State of Maryland governance, security, privacy, and approval processes
- Produce basic technical documentation and support knowledge transfer
Minimum Qualification:
- A minimum of three (3) years of experience in Salesforce Marketing Cloud development.
- Hands-on experience with AMP script and SQL in Marketing Cloud.
- Experience implementing or supporting SMS messaging, including consent management.
- Familiarity with regulated or public-sector environments (PIl, compliance, security).
- Ability to work effectively in a staff augmentation role under state direction.
- Experience with Mobile Connect, SMS compliance, and short code provisioning processes.
- Experience supporting government agencies or health organizations.
- Knowledge of accessibility standards (c.g., WAG / Section 50g).
- Experience integrating Marketing Cloud with Salesforce.
Preferred Qualification:
- A minimum of five (5) years of Salesforce experience in Marketing Cloud development.
- Salesforce Marketing Cloud Developer or Consultant certification.
- Experience with Mobile Connect, SMS compliance, and short code provisioning processes.
- Experience supporting government agencies or health organizations.
- Knowledge of accessibility standards, e.g., WCAG / Section 508.
- Experience in integrating Marketing Cloud with Salesforce CRM.
- Salesforce Marketing Cloud Developer or Consultant certification.