Marketing - Social Media Contractor I
LeadStack Inc., New York, NY, United States
Overview:
• Love everything about food-from cooking it to eating it to sharing it on social media? So obsessed with cooking shows that you host culinary competitions in your own kitchen? Dream about designing the perfect home after binge-watching renovation shows? If so, you're in the right spot.
• Warner Bros. Discovery is seeking a Social Media Coordinator to join our team supporting Food Network, HGTV and Magnolia Network. This role will help grow and engage audiences across the
• Food, Home and Magnolia portfolio on Facebook, Instagram, TikTok, YouTube, X and Pinterest. The ideal candidate is a hyper-organized, creative individual with a passion for social media, pop culture and the worlds of food, home and lifestyle.
Responsibilities: • Grow and foster engaged social media communities, especially on emerging platforms like TikTok and YouTube, while supporting the Food category in achieving business objectives • Contribute to the day-to-day operations of Food Network's YouTube channel, including video ingestion, optimization and organization, while balancing content priorities and optimizing videos and thumbnails • Create engaging social content for TikTok based on platform trends • Schedule social media posts efficiently and with strong attention to detail • Craft attention-grabbing copy that delivers an exciting and valuable content experience for our followers across multiple platforms • Identify eye-catching videos from influencer and fan accounts to repost on owned platforms • Monitor, respond to and moderate social media conversations • Share community feedback and flag potential issues or opportunities • Review video series and one-off content with an eye toward social performance • Capture live or native footage as needed • Monitor emerging social trends, creators and platform features to identify new opportunities for Food Network, HGTV and Magnolia content
Requirements: • Bachelor's degree • Professional social media experience • Active and engaged participant in social media with in-depth knowledge of platforms, best practices, user dynamics and current trends • Highly organized, detail-oriented and able to manage and execute multiple ongoing projects • Exceptional attention to detail and a habit of checking work for accuracy-once, twice and three times • Creative individual with a passion for social media, food and entertainment • Strong verbal, writing and presentation skills to communicate effectively and on-brand with consumers • Fast, proactive work ethic with the ability to work ahead • Go-getter with an eye on analytics and growth • Savvy social media user and trend-spotter • Solid understanding of digital content, communication and marketing principles • Highly creative, strategic thinker with the ability to develop fresh, executable ideas that support Food category initiatives • Solution-oriented problem solver • Photo and video editing experience with basic design capabilities for social media (knowledge of Adobe Photoshop and Premiere is a plus) • Familiarity with web and social media analytics tools (Tubular, Facebook Creator Studio, Twitter Analytics, etc.) • Flexibility for occasional night and weekend work • Must have the legal right to work in the United States
Responsibilities: • Grow and foster engaged social media communities, especially on emerging platforms like TikTok and YouTube, while supporting the Food category in achieving business objectives • Contribute to the day-to-day operations of Food Network's YouTube channel, including video ingestion, optimization and organization, while balancing content priorities and optimizing videos and thumbnails • Create engaging social content for TikTok based on platform trends • Schedule social media posts efficiently and with strong attention to detail • Craft attention-grabbing copy that delivers an exciting and valuable content experience for our followers across multiple platforms • Identify eye-catching videos from influencer and fan accounts to repost on owned platforms • Monitor, respond to and moderate social media conversations • Share community feedback and flag potential issues or opportunities • Review video series and one-off content with an eye toward social performance • Capture live or native footage as needed • Monitor emerging social trends, creators and platform features to identify new opportunities for Food Network, HGTV and Magnolia content
Requirements: • Bachelor's degree • Professional social media experience • Active and engaged participant in social media with in-depth knowledge of platforms, best practices, user dynamics and current trends • Highly organized, detail-oriented and able to manage and execute multiple ongoing projects • Exceptional attention to detail and a habit of checking work for accuracy-once, twice and three times • Creative individual with a passion for social media, food and entertainment • Strong verbal, writing and presentation skills to communicate effectively and on-brand with consumers • Fast, proactive work ethic with the ability to work ahead • Go-getter with an eye on analytics and growth • Savvy social media user and trend-spotter • Solid understanding of digital content, communication and marketing principles • Highly creative, strategic thinker with the ability to develop fresh, executable ideas that support Food category initiatives • Solution-oriented problem solver • Photo and video editing experience with basic design capabilities for social media (knowledge of Adobe Photoshop and Premiere is a plus) • Familiarity with web and social media analytics tools (Tubular, Facebook Creator Studio, Twitter Analytics, etc.) • Flexibility for occasional night and weekend work • Must have the legal right to work in the United States