
Regional Social Media Content Creator (freelance/contract)
The Bay Club Company, San Francisco, CA, United States
Regional Social Media Content Creator
The Bay Club is seeking a Regional Social Media Content Creator to bring our brand to life at the local level through compelling, high-performing content across organic and paid social channels. This part‑time freelance role (~20 hours/week) requires travel across clubs in your assigned region.
Type: Freelance/Contract; 6 months with an option to extend
Hours: Approximately 20 hours/week
Rate: $80/hour
Location: Regional, San Francisco, CA. Must reside within assigned market.
Travel: Required within regional Bay Club Properties, up to an 80‑mile radius.
Equipment: Must have access to a smart phone and/or camera for high-quality content capture
Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
Responsibilities
Localized Content Creation
Capture and produce short‑form video (Reels, TikTok), photography and lifestyle content across Bay Club locations
Bring to life key brand pillars
Highlight real member experiences, programming and club culture in an approachable, elevated way
Infuse local culture, seasonal moments and community insights into storytelling
On‑Site Content Capture
Travel regularly to Bay Club locations within your region to shoot content live
Cover events, activations and everyday IRL club moments
Partner with instructors, talent, influencers, members and social team to capture the story
Creative Execution
Translate campaign and content briefs into regionally‑relevant content
Develop multiple content variations (hooks, formats, angles) for testing as requested
Create content optimized for both organic engagement and paid performance as needed
Editing + Platform Optimization
Edit content natively for platforms including Instagram, TikTok and Meta
Ensure all content is optimized for vertical viewing, pacing and retention
Stay ahead of platform trends and formats
Brand Alignment
Ensure all content aligns with Bay Club’s brand voice, aesthetic and standards
Balance premium lifestyle storytelling with approachable, real‑life moments
Qualifications
Experience
2‑5+ years of experience in content creation, social media or freelance production
Strong portfolio showcasing:
Short‑form video (Reels / TikTok)
Lifestyle + brand storytelling
Performance‑driven or paid social content
Creative Test may be required depending on strength of portfolio
Creative + Technical Skills
Skilled in shooting and editing content (iPhone‑first, camera experience desired as well)
Proficient in editing tools like:
CapCut, Edits, Adobe Premiere, Final Cut, or similar
Strong eye for composition, lighting and storytelling
Working Style
Highly organized and able to manage multiple shoots, edits and priorities
Sense of urgency to maximize trends and meet deadlines
Self‑starter who can operate independently in the field
Highly collaborative, comfortable with a remote, cross‑functional marketing team
Estimated Base Pay Range $80.00 / hour
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