Regional Social Media Content Creator — Freelance

Job Description
The Bay Club is seeking a Regional Social Media Content Creator to bring our brand to life at the local level through compelling, high‑performing content across organic and paid social channels. This part‑time freelance role (~20 hours/week) requires travel within your assigned region.

Position Details

Type: Freelance/Contract; 6 months with option to extend

Hours: Approximately 20 hours/week

Rate: $80/hour

Location: Regional, Los Angeles, CA; must reside within assigned market

Travel: Required within regional Bay Club properties, up to an 80‑mile radius, with possible travel to San Diego region as needed

Equipment: Must have access to a smartphone and/or camera for high‑quality content capture

Localized Content Creation

Capture and produce short‑form video (Reels, TikTok), photography, and lifestyle content across Bay Club locations

Bring to life key brand pillars

Highlight real member experiences, programming, and club culture in an approachable, elevated way

Infuse local culture, seasonal moments, and community insights into storytelling

On‑Site Content Capture

Travel regularly to Bay Club locations within your region to shoot content live

Cover events, activations and everyday IRL club moments

Partner with instructors, talent, influencers, members and social team to capture the story

Creative Execution

Translate campaign and content briefs into regionally‑relevant content

Develop multiple content variations (hooks, formats, angles) for testing as requested

Create content optimized for both organic engagement and paid performance as needed

Editing & Platform Optimization

Edit content natively for platforms including Instagram, TikTok, and Meta

Ensure all content is optimized for vertical viewing, pacing, and retention

Stay ahead of platform trends and formats

Brand Alignment

Ensure all content aligns with Bay Club’s brand voice, aesthetic, and standards

Balance premium lifestyle storytelling with approachable, real‑life moments

Skills & Knowledge

Knowledge of company policies

Knowledge of sales and marketing principles and tactics, including promotion of services

Knowledge of member experience and membership requests (downgrades, upgrades, leave of absence)

Problem anticipation and deductive reasoning

Written comprehension and expression

Oral comprehension and expression

Computer proficiency: Salesforce, Word, Excel, other required software; ability to develop tracking and report forms

Experience

Minimum of 1‑2 years’ experience in hospitality industry, customer service, and/or sales

Excellent verbal and written communication skills; customer‑service attitude

Detail‑oriented, well‑organized, and able to meet strict deadlines

Ability to manage multiple tasks simultaneously

Demonstrated knowledge of Microsoft Office (Word, Excel, Outlook)

Preferred: Knowledge of Salesforce/Service Cloud applications

Education

Associate’s degree or equivalent accredited degree or professional certification; Bachelor’s degree desirable

Working Conditions & Physical Requirements

Primarily indoors; occasional outdoor environments

Regular contact with prospective and current members via phone, email, and in person

Potential to encounter unpleasant or angry customers; must problem‑solve

Adaptability to frequently changing environment

Sitting and standing as needed; ability to give club tours for facilities up to 300,000 sq. ft.

Job Description Revision
Management reserves the right to revise this job description or require additional tasks as circumstances change.

An Equal Opportunity Employer
The Bay Club Company ("TBCC") provides equal employment opportunities without regard to race (and all traits historically associated with race, including but not limited to, hair texture and protective hairstyles), color, religion, creed (including, but not limited to, religious dress and grooming practices), sex (including pregnancy, childbirth or related medical conditions, and breastfeeding, and other related medical conditions), sexual orientation and identity, gender, gender identity, gender expression, actual or perceived national origin/ancestry, accent or ability to speak English, age, disability, marital/familial status, source of income, veteran status, citizenship status, political activities or affiliations, medical condition, genetic information, persons with AIDS or AIDS‑related condition, or persons who are victims of domestic violence.

Estimated Base Pay Range
$80.00 / hour

Other Compensation and Benefits
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

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