Marketing Analyst

Marketing Analyst We are looking for a Marketing Data Analyst to support analytics across user acquisition and marketing performance. The role focuses on working with marketing data, ensuring consistency of key metrics (LTV, CAC, ROI), and providing insights to support decision‑making. This position involves working with large datasets, analyzing marketing funnels, and helping the team better understand performance across channels. Qualifications Strong SQL skills (BigQuery or similar) Solid understanding of marketing metrics: CAC, LTV, ROI/ROMI, payback Experience working with large‑scale datasets (transaction‑level, event‑level) Experience with BI tools (Tableau) Ability to work with attribution data and marketing sources (Meta, Google Ads, etc.) Strong analytical thinking and ability to translate data into business insights Experience in A/B testing analysis Responsibilities Analyze marketing performance across different channels (Meta, Google, etc.) Work with core datasets (spend, revenue, LTV, attribution) Support consistency of key metrics (LTV, CAC, ROI) across reports Support development and validation of LTV calculations Analyze funnel performance (click → install → payment → retention) Assist with A/B test analysis and interpretation of results Identify data quality issues and collaborate with data engineering to resolve them Prepare reports and dashboards to support marketing and product teams Work closely with marketing and data science teams to support LTV prediction development and validation Nice to Have Experience with subscription‑based products Experience with payment data (Stripe, PayPal, refunds, chargebacks) Python skills Familiarity with ML models and data science Experience with Amplitude, AppsFlyer Benefits Time‑off Policy – unlimited out‑of‑office days Remote or Hybrid work. The choice is yours! Sport and education compensations Psychologists compensation Language courses compensation Co‑working compensation Health insurance 100% Sick Leave Compensation Team buildings and offsites (Spain, Italy, Poland and other) Merch Birthday presents #J-18808-Ljbffr