Marketing Specialist - 251066
Inside Higher Ed, Cullowhee, NC, United States
Marketing Specialist - 251066
Western Carolina University
Department:
Auxiliary Administration
Position Type:
Permanent Full-Time
Position Summary The primary location of this position is the Cullowhee, NC campus. This position is supervised by the Associate Vice Chancellor (AVC) of Auxiliary Enterprises and works closely with the AVC’s direct reports to lead marketing and engagement efforts.
Primary Responsibilities
Managing the promotional efforts of Auxiliary Enterprises units. Serves as the primary marketing employee for some units, and partners with other units that have existing marketing resources
Promoting Auxiliary Enterprises businesses with students, faculty, staff, and the greater community
Running campaigns designed to drive sales and engagement, with reportable metrics to show over‑time effectiveness
Developing and managing methods to assess customer service across units, including “Mystery Shop”-like services and other service‑focused efforts
Performing surveys to gather customer feedback regarding programs and offerings, and analyzing those data to produce management recommendations
Assisting with various assessment and quality control efforts of the unit, reporting on annual goals
Working with University partners to interface on events and cross‑promotional opportunities
Monitoring social media to make operators aware of issues that need to be addressed
Hires and supervises student marketing staff and marketing interns
Organizing and executing employee recognition efforts and other internal communications on an as‑needed basis, at the request of the AVC
Minimum Qualifications
Interested candidates must be legally authorized to work in the United States without the need for employment sponsorship or any other immigration‑related assistance.
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Preferred Qualifications
Four or more years of demonstrated experience in marketing or advertising roles.
Experience in a marketing or advertising capacity within a Higher Education institution.
Proficiency in basic graphic editing, layout design, and image production, demonstrated through a portfolio or work samples.
Proven ability to produce accurate and detailed written content, as evidenced by previous work or writing samples.
Familiarity with at least three social media management platforms, with experience in managing campaigns or content across these platforms.
Benefits Employees of WCU are provided a comprehensive benefits package as well as other resources, policies and programs to ensure a happy and healthy work/life balance. Benefit eligible employees have access to dental, vision and health insurance plans – eligibility begins on the first of the month following date of hire. Retirement plan contributions begin on the eligibility date following election and include employer contributions for either a defined contribution or a defined benefit plan. Optional disability plans are also available.
Eligible employees have access to tuition waivers for up to three courses per academic year; employees may enroll at any of the constituent UNC System campuses. Also offered are free group exercise classes multiple times per week, a discounted membership to the campus recreation center, free vaccine and booster shots offered on campus, pretax flexible spending accounts, 12 paid holidays and 24 hours of paid community service leave each year. Leave‑earning employees (staff and 12‑month faculty) who work at least half of the working days of their first month of employment will begin accruing vacation and sick leave immediately. Paid parental leave after 12 months of continuous service.
Equal Opportunity Western Carolina University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, political affiliation, National Guard or veteran status, consistent with applicable federal, state and local laws, regulations, and policies, and the policies of The University of North Carolina. Persons with disabilities requiring accommodations in the application and interview process please call (828) 227‑7218 or email at jobs@email.wcu.edu.
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Western Carolina University
Department:
Auxiliary Administration
Position Type:
Permanent Full-Time
Position Summary The primary location of this position is the Cullowhee, NC campus. This position is supervised by the Associate Vice Chancellor (AVC) of Auxiliary Enterprises and works closely with the AVC’s direct reports to lead marketing and engagement efforts.
Primary Responsibilities
Managing the promotional efforts of Auxiliary Enterprises units. Serves as the primary marketing employee for some units, and partners with other units that have existing marketing resources
Promoting Auxiliary Enterprises businesses with students, faculty, staff, and the greater community
Running campaigns designed to drive sales and engagement, with reportable metrics to show over‑time effectiveness
Developing and managing methods to assess customer service across units, including “Mystery Shop”-like services and other service‑focused efforts
Performing surveys to gather customer feedback regarding programs and offerings, and analyzing those data to produce management recommendations
Assisting with various assessment and quality control efforts of the unit, reporting on annual goals
Working with University partners to interface on events and cross‑promotional opportunities
Monitoring social media to make operators aware of issues that need to be addressed
Hires and supervises student marketing staff and marketing interns
Organizing and executing employee recognition efforts and other internal communications on an as‑needed basis, at the request of the AVC
Minimum Qualifications
Interested candidates must be legally authorized to work in the United States without the need for employment sponsorship or any other immigration‑related assistance.
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Preferred Qualifications
Four or more years of demonstrated experience in marketing or advertising roles.
Experience in a marketing or advertising capacity within a Higher Education institution.
Proficiency in basic graphic editing, layout design, and image production, demonstrated through a portfolio or work samples.
Proven ability to produce accurate and detailed written content, as evidenced by previous work or writing samples.
Familiarity with at least three social media management platforms, with experience in managing campaigns or content across these platforms.
Benefits Employees of WCU are provided a comprehensive benefits package as well as other resources, policies and programs to ensure a happy and healthy work/life balance. Benefit eligible employees have access to dental, vision and health insurance plans – eligibility begins on the first of the month following date of hire. Retirement plan contributions begin on the eligibility date following election and include employer contributions for either a defined contribution or a defined benefit plan. Optional disability plans are also available.
Eligible employees have access to tuition waivers for up to three courses per academic year; employees may enroll at any of the constituent UNC System campuses. Also offered are free group exercise classes multiple times per week, a discounted membership to the campus recreation center, free vaccine and booster shots offered on campus, pretax flexible spending accounts, 12 paid holidays and 24 hours of paid community service leave each year. Leave‑earning employees (staff and 12‑month faculty) who work at least half of the working days of their first month of employment will begin accruing vacation and sick leave immediately. Paid parental leave after 12 months of continuous service.
Equal Opportunity Western Carolina University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, political affiliation, National Guard or veteran status, consistent with applicable federal, state and local laws, regulations, and policies, and the policies of The University of North Carolina. Persons with disabilities requiring accommodations in the application and interview process please call (828) 227‑7218 or email at jobs@email.wcu.edu.
#J-18808-Ljbffr