LAN/HAN Copywriter
AMOREPACIFIC, New York, NY, United States
Job Summary
We are seeking a mid-level Copywriter to craft compelling brand narratives across digital, print, and social platforms for LANEIGE and HANYUL—two skincare brands rooted in Korean beauty innovation. This role calls for a strong understanding of skincare and ingredient storytelling paired with the ability to deliver brand-defining copy that feels refined, intentional, and emotionally engaging. The ideal candidate will translate product innovation, ingredient narratives, and skincare benefits into compelling, brand-aligned messaging, while ensuring consistency, clarity, and impact across all touchpoints.
Principal Accountabilities
Develop and execute brand copy for LANEIGE and HANYUL across websites, social media, e-commerce, packaging, in-store visuals, event spaces, and marketing campaigns, ensuring brand voice consistency across all touchpoints
Contribute to copy guidelines and best practices, staying current on beauty, skincare, and cultural trends to ensure copy feels timely, relevant, and consumer-focused
Translate skincare and color-focused messaging, scientific concepts, ingredient stories, and clinical claims into consumer-friendly language that is clear, credible, and emotionally engaging
Collaborate with marketing, design, and product development teams to ensure messaging is on-brand and aligns with brand strategy and regulatory standards.
Optimize copy for SEO and GEO to drive organic traffic and improve search rankings for key dermatology and beauty-related terms.
Adapt tone and messaging for regional markets in North America, ensuring cultural relevance and compliance.
Key Experience And Skills
Bachelor’s degree in Communications, Journalism, or English preferred
3+ years of experience in copywriting, preferably in beauty or skincare
Strong understanding of scientific communication and ability to simplify complex concepts for diverse audiences.
Proven experience creating SEO-optimized content and familiarity with keyword research tools
Excellent writing, editing, and proofreading skills with a keen eye for detail and brand tone
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Korean fluency is a plus.
Salary Range: 85k-90k
AMOREPACIFIC, US, INC is an equal opportunity and affirmative action employer. We actively seek to maintain a diverse workforce, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.
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Principal Accountabilities
Develop and execute brand copy for LANEIGE and HANYUL across websites, social media, e-commerce, packaging, in-store visuals, event spaces, and marketing campaigns, ensuring brand voice consistency across all touchpoints
Contribute to copy guidelines and best practices, staying current on beauty, skincare, and cultural trends to ensure copy feels timely, relevant, and consumer-focused
Translate skincare and color-focused messaging, scientific concepts, ingredient stories, and clinical claims into consumer-friendly language that is clear, credible, and emotionally engaging
Collaborate with marketing, design, and product development teams to ensure messaging is on-brand and aligns with brand strategy and regulatory standards.
Optimize copy for SEO and GEO to drive organic traffic and improve search rankings for key dermatology and beauty-related terms.
Adapt tone and messaging for regional markets in North America, ensuring cultural relevance and compliance.
Key Experience And Skills
Bachelor’s degree in Communications, Journalism, or English preferred
3+ years of experience in copywriting, preferably in beauty or skincare
Strong understanding of scientific communication and ability to simplify complex concepts for diverse audiences.
Proven experience creating SEO-optimized content and familiarity with keyword research tools
Excellent writing, editing, and proofreading skills with a keen eye for detail and brand tone
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Korean fluency is a plus.
Salary Range: 85k-90k
AMOREPACIFIC, US, INC is an equal opportunity and affirmative action employer. We actively seek to maintain a diverse workforce, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.
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