Social Media Content Specialist
5.11, Inc., Costa Mesa, CA, United States
Born in Yosemite, forged in Quantico and built for adventure. 5.11 is a purpose-driven lifestyle brand, rooted in performance, durability, and versatility. Since 1979, we’ve created gear and apparel for people who live life without limits, delivering gear and apparel that empower them to push boundaries every day.
We’re looking for a Social Content Specialist with a customer-first mindset to help build, grow, and engage our online community. This role will own day-to-day social content execution while shaping strategy across platforms. You’ll play a key role in amplifying partnerships, supporting experiential activations, engaging directly with customers, and translating insights into actionable opportunities for the business.
What You’ll Do:
Support the creation and execution of digital campaigns tied to national and local partnerships, including amplification of experiential activations
Support social content strategy, planning, and day-to-day execution across all platforms
Create and/or source daily content (with a strong focus on video and authentic storytelling) for Instagram, TikTok, Facebook, YouTube, and emerging channels
Manage community engagement across multiple platforms and tools, responding to and interacting with customers in real time
Identify opportunities to strengthen brand direction through direct customer interaction and feedback
Track, analyze, and report on customer sentiment and trends to inform product and marketing decisions
Support and activate non-traditional and emerging platforms (e.g., Reddit, Snapchat, Pinterest)
Help build scalable processes and infrastructure for social and community engagement
Collaborate on influencer marketing programs from concept through execution
Partner cross-functionally with marketing, retail, and customer service teams to ensure aligned messaging and execution
Contribute to blog and content development tied to in-person events and brand storytelling
Support reporting, data consolidation, and insight generation across digital marketing channels
What You Bring:
Bachelor’s degree or equivalent experience
3+ years of experience in social media, digital marketing, or content production
Strong understanding of social platforms, trends, and content formats—especially short-form video
Experience with social media management and analytics tools
Ability to manage multiple priorities and engagement channels simultaneously
Strong attention to detail and a customer-first approach
Clear, concise communicator who can elevate opportunities or issues effectively
Proven ability to collaborate across teams and functions
Strong organizational and time management skills
Passion for outdoor, tactical, or performance-driven lifestyles is a plus
Pay Range:
$60,000-$75,000 annually plus bonus based on experience
5.11 offers a best-in-class benefits program including: medical, dental and vision insurance; a 401(k) program with employer match; employer-paid basic life and AD&D insurance. Additionally, employees can choose from several voluntary benefits including: Hospital Indemnity/Accident insurance; Flexible Spending Account/Health Saving Account; Employee Assistance Program; Paid Time Off/Paid Holidays/Sick Time; Casual Dress Code; and Employee Discounts.
*If you are a regular full-time employee working at least 30 hours per week, you and your eligible dependents may participate in 5.11’s benefits program.*
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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We’re looking for a Social Content Specialist with a customer-first mindset to help build, grow, and engage our online community. This role will own day-to-day social content execution while shaping strategy across platforms. You’ll play a key role in amplifying partnerships, supporting experiential activations, engaging directly with customers, and translating insights into actionable opportunities for the business.
What You’ll Do:
Support the creation and execution of digital campaigns tied to national and local partnerships, including amplification of experiential activations
Support social content strategy, planning, and day-to-day execution across all platforms
Create and/or source daily content (with a strong focus on video and authentic storytelling) for Instagram, TikTok, Facebook, YouTube, and emerging channels
Manage community engagement across multiple platforms and tools, responding to and interacting with customers in real time
Identify opportunities to strengthen brand direction through direct customer interaction and feedback
Track, analyze, and report on customer sentiment and trends to inform product and marketing decisions
Support and activate non-traditional and emerging platforms (e.g., Reddit, Snapchat, Pinterest)
Help build scalable processes and infrastructure for social and community engagement
Collaborate on influencer marketing programs from concept through execution
Partner cross-functionally with marketing, retail, and customer service teams to ensure aligned messaging and execution
Contribute to blog and content development tied to in-person events and brand storytelling
Support reporting, data consolidation, and insight generation across digital marketing channels
What You Bring:
Bachelor’s degree or equivalent experience
3+ years of experience in social media, digital marketing, or content production
Strong understanding of social platforms, trends, and content formats—especially short-form video
Experience with social media management and analytics tools
Ability to manage multiple priorities and engagement channels simultaneously
Strong attention to detail and a customer-first approach
Clear, concise communicator who can elevate opportunities or issues effectively
Proven ability to collaborate across teams and functions
Strong organizational and time management skills
Passion for outdoor, tactical, or performance-driven lifestyles is a plus
Pay Range:
$60,000-$75,000 annually plus bonus based on experience
5.11 offers a best-in-class benefits program including: medical, dental and vision insurance; a 401(k) program with employer match; employer-paid basic life and AD&D insurance. Additionally, employees can choose from several voluntary benefits including: Hospital Indemnity/Accident insurance; Flexible Spending Account/Health Saving Account; Employee Assistance Program; Paid Time Off/Paid Holidays/Sick Time; Casual Dress Code; and Employee Discounts.
*If you are a regular full-time employee working at least 30 hours per week, you and your eligible dependents may participate in 5.11’s benefits program.*
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr