Social Media Community Specialist
5.11, Costa Mesa, CA, United States
Born in Yosemite, forged in Quantico and built for adventure. 5.11 is a purpose-driven lifestyle brand, rooted in performance, durability, and versatility. Since 1979, we’ve created gear and apparel for people who live life without limits, delivering gear and apparel that empower them to push boundaries every day.
We’re looking for a Social Community Specialist with a customer-first mindset to help build, grow, and manage our online communities. This role is focused on real-time engagement, relationship building, and turning customer interactions into actionable insights. You’ll play a key role in amplifying partnerships, supporting experiential activations, and ensuring our brand shows up authentically across all social platforms.
What You’ll Do
Lead social engagement for digital campaigns tied to national and local partnerships, including amplification of experiential activations
Actively engage with customers across platforms (Instagram, TikTok, Facebook, Reddit, YouTube, and others), ensuring alignment with brand voice and guidelines
Support multiple community engagement platforms and tools simultaneously
Identify opportunities to strengthen brand perception through direct customer interaction
Develop and implement best practices for community management and engagement
Respond to customer inquiries, comments, and complaints in a timely and effective manner, resolving issues to drive brand loyalty
Track, analyze, and report customer feedback trends to inform product and marketing teams
Support activation and growth of non-traditional and emerging platforms
Help build scalable processes and infrastructure for social engagement
Support influencer marketing initiatives as needed
Collaborate cross-functionally with marketing, retail, and customer service teams
Contribute to blog and content initiatives tied to in-person events and brand storytelling
Assist in reporting, data consolidation, and insight generation across digital channels
What You Bring
Bachelor’s degree or equivalent experience
3+ years of experience in social media, digital marketing, community management, or customer engagement
Strong understanding of social platforms and online community dynamics
Experience with social media management and engagement tools
Proven ability to manage multiple conversations and priorities simultaneously
Strong attention to detail and commitment to customer experience
Clear, concise communicator with the ability to elevate issues appropriately
Positive, solutions-oriented approach to customer interaction
Strong organizational and time management skills
Experience in customer service, moderation, or digital engagement is a plus
Passion for outdoor, tactical, or performance-driven lifestyles is a plus
Pay Range:
$60,000-$75,000 annually plus bonus based on experience
5.11 offers a best-in-class benefits program including: medical, dental and vision insurance; a 401(k) program with employer match; employer-paid basic life and AD&D insurance. Additionally, employees can choose from several voluntary benefits including: Hospital Indemnity/Accident insurance; Flexible Spending Account/Health Saving Account; Employee Assistance Program; Paid Time Off/Paid Holidays/Sick Time; Casual Dress Code; and Employee Discounts.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
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We’re looking for a Social Community Specialist with a customer-first mindset to help build, grow, and manage our online communities. This role is focused on real-time engagement, relationship building, and turning customer interactions into actionable insights. You’ll play a key role in amplifying partnerships, supporting experiential activations, and ensuring our brand shows up authentically across all social platforms.
What You’ll Do
Lead social engagement for digital campaigns tied to national and local partnerships, including amplification of experiential activations
Actively engage with customers across platforms (Instagram, TikTok, Facebook, Reddit, YouTube, and others), ensuring alignment with brand voice and guidelines
Support multiple community engagement platforms and tools simultaneously
Identify opportunities to strengthen brand perception through direct customer interaction
Develop and implement best practices for community management and engagement
Respond to customer inquiries, comments, and complaints in a timely and effective manner, resolving issues to drive brand loyalty
Track, analyze, and report customer feedback trends to inform product and marketing teams
Support activation and growth of non-traditional and emerging platforms
Help build scalable processes and infrastructure for social engagement
Support influencer marketing initiatives as needed
Collaborate cross-functionally with marketing, retail, and customer service teams
Contribute to blog and content initiatives tied to in-person events and brand storytelling
Assist in reporting, data consolidation, and insight generation across digital channels
What You Bring
Bachelor’s degree or equivalent experience
3+ years of experience in social media, digital marketing, community management, or customer engagement
Strong understanding of social platforms and online community dynamics
Experience with social media management and engagement tools
Proven ability to manage multiple conversations and priorities simultaneously
Strong attention to detail and commitment to customer experience
Clear, concise communicator with the ability to elevate issues appropriately
Positive, solutions-oriented approach to customer interaction
Strong organizational and time management skills
Experience in customer service, moderation, or digital engagement is a plus
Passion for outdoor, tactical, or performance-driven lifestyles is a plus
Pay Range:
$60,000-$75,000 annually plus bonus based on experience
5.11 offers a best-in-class benefits program including: medical, dental and vision insurance; a 401(k) program with employer match; employer-paid basic life and AD&D insurance. Additionally, employees can choose from several voluntary benefits including: Hospital Indemnity/Accident insurance; Flexible Spending Account/Health Saving Account; Employee Assistance Program; Paid Time Off/Paid Holidays/Sick Time; Casual Dress Code; and Employee Discounts.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
#J-18808-Ljbffr