Marketing Assistant Manager
Buccellati, New York, NY, United States
Responsibilities
Provide recommendations for the media plan in order to maximize brand awareness and exposure
Manage all retail and wholesale marketing material
Constant search for new media partners
Understanding of traditional and emerging marketing channels.
Ensure advertising material are strictly followed HQ guideline.
Maintain advertising calendar
Public & Press Relations
Support marketing director and department with product launches and brand initiatives
Develop a strong relationship with local PR agency for ensuring Qualitative and Quantitative media coverage
Manage all logistics and security requirements for product loans
Monitor press clippings and dressings
Continuously monitor and analyze media coverage of competitors and industry trends
Manage the planning, execution and follow-up of all events/initiatives/activations
Ensure positive ROI’s with each event/initiative/activation across press, retail and wholesale
Develop briefs and mood boards for events/initiatives/activations, as needed
Identify and suggest new vendors including but not limited to: catering, production, florist, etc.
Collaborate internal teams to identify and develop retail opportunities, such as events, sponsorships, and partnerships
Proactively propose event concepts
In collaboration with HQ, build strong influencer marketing strategies with a concentration in the US market
Suggest collaborations with new influencer talent and friends of the brand
Propose local influencer campaigns to drive brand awareness and engagement
Support Lucrezia Buccellati’s Instagram channel
Manage all internal and external communications, included but not limited to: Editorial coverage & talent dressings, Inventory ppts (HJ/OAK and Bridal), Product News, Advertising, Holiday Communication, Trainings, Monthly recaps
Responsible to keep the brand image: brand guidelines, quality
Recommend new ideas to develop and improve per market the brand awareness and notoriety
Manage onboarding and payment execution for all current and new vendors
Follow up on invoices for Media, Production and PR
Act as liaison between corporate, external partners, and retail teams
Prepare marketing and PR reports and presentations
Qualifications
Bachelor’s degree in marketing, communications or a related field
3-5 years of experience in marketing, communications or a related field
Proficiency working with social media platforms and digital landscape
Past event planning experience
Interest in the luxury industry, specifically jewelry
Highly detail-oriented with strong time management skills, ability to juggle multiple priorities and meet deadlines in a fast-paced, often-changing environment
Strategic thinker who can quickly adjust approach and priorities day-to-day
Strong interpersonal skills, approachable, positive and flexible, ability to work collaboratively and proactively with internal and external parties
Self-starter, high degree of initiative and independence – not afraid to ask questions, take constructive feedback, lead new projects and “roll up your sleeves” for any task at hand
Excellent computer skills in Microsoft Office (Word, Excel, PowerPoint)
Travel required based on the needs of the business
Compensation and Benefits Richemont offers a generous compensation and benefits package for eligible employees.
Expected Salary Range: $75,000 to $85,000 (annual)
This role is eligible for bonus.
Salary will be determined based on relevant skills and experience.
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Provide recommendations for the media plan in order to maximize brand awareness and exposure
Manage all retail and wholesale marketing material
Constant search for new media partners
Understanding of traditional and emerging marketing channels.
Ensure advertising material are strictly followed HQ guideline.
Maintain advertising calendar
Public & Press Relations
Support marketing director and department with product launches and brand initiatives
Develop a strong relationship with local PR agency for ensuring Qualitative and Quantitative media coverage
Manage all logistics and security requirements for product loans
Monitor press clippings and dressings
Continuously monitor and analyze media coverage of competitors and industry trends
Manage the planning, execution and follow-up of all events/initiatives/activations
Ensure positive ROI’s with each event/initiative/activation across press, retail and wholesale
Develop briefs and mood boards for events/initiatives/activations, as needed
Identify and suggest new vendors including but not limited to: catering, production, florist, etc.
Collaborate internal teams to identify and develop retail opportunities, such as events, sponsorships, and partnerships
Proactively propose event concepts
In collaboration with HQ, build strong influencer marketing strategies with a concentration in the US market
Suggest collaborations with new influencer talent and friends of the brand
Propose local influencer campaigns to drive brand awareness and engagement
Support Lucrezia Buccellati’s Instagram channel
Manage all internal and external communications, included but not limited to: Editorial coverage & talent dressings, Inventory ppts (HJ/OAK and Bridal), Product News, Advertising, Holiday Communication, Trainings, Monthly recaps
Responsible to keep the brand image: brand guidelines, quality
Recommend new ideas to develop and improve per market the brand awareness and notoriety
Manage onboarding and payment execution for all current and new vendors
Follow up on invoices for Media, Production and PR
Act as liaison between corporate, external partners, and retail teams
Prepare marketing and PR reports and presentations
Qualifications
Bachelor’s degree in marketing, communications or a related field
3-5 years of experience in marketing, communications or a related field
Proficiency working with social media platforms and digital landscape
Past event planning experience
Interest in the luxury industry, specifically jewelry
Highly detail-oriented with strong time management skills, ability to juggle multiple priorities and meet deadlines in a fast-paced, often-changing environment
Strategic thinker who can quickly adjust approach and priorities day-to-day
Strong interpersonal skills, approachable, positive and flexible, ability to work collaboratively and proactively with internal and external parties
Self-starter, high degree of initiative and independence – not afraid to ask questions, take constructive feedback, lead new projects and “roll up your sleeves” for any task at hand
Excellent computer skills in Microsoft Office (Word, Excel, PowerPoint)
Travel required based on the needs of the business
Compensation and Benefits Richemont offers a generous compensation and benefits package for eligible employees.
Expected Salary Range: $75,000 to $85,000 (annual)
This role is eligible for bonus.
Salary will be determined based on relevant skills and experience.
#J-18808-Ljbffr