Campaign Manager, Paid Social
Zenith USA, New York, NY, United States
Overview
The Campaign Manager is responsible for the day-to-day management of social media campaigns. They ensure campaigns are optimized to meet client goals while building strong relationships by establishing clear lines of communication with clients, partners, and internal teams.
Responsibilities Role Objectives:
Lead the set-up and launch of paid social campaigns across platforms like Meta, TikTok, Pinterest, Snapchat, and others, ensuring accurate budgeting, flighting, targeting and creative implementation.
Demonstrate a strong understanding of key channel platforms and tools through mastery of daily tasks, ensuring efficient execution and optimization of campaigns. Proficient in implementing optimization strategies that enhance campaign performance, including bid adjustments, audience targeting and ad creative testing.
Lead QA processes for campaigns, including audience parameters and creative delivery, to mitigate errors and ensure campaigns are running smoothly. Ensure adherence to standard processes, accuracy, and high-quality execution across all paid social campaigns.
Actively manage and optimize campaigns toward stated benchmark goals, making adjustments to bids, targeting and creative elements to improve performance.
Manage campaign budgets and ensure proper pacing in line with client objectives and agreed-upon strategies.
Analyze paid social performance data, providing actionable insights to optimize campaign strategies. Prepare and present reports on performance trends, optimization opportunities, and key metrics for future planning.
Maintain clear, proactive communication with clients, providing regular updates on campaign performance, strategic adjustments, and project timelines. Respond to client requests and resolve issues in a timely manner.
Ensure on-time delivery of client projects and campaign launches, alongside proactive communication with all internal and external teams.
Takes collective responsibility for the success of campaigns, working closely with teammates to ensure goals are met and challenges are addressed collaboratively.
Stay updated on the latest tools, trends, and best practices, applying this knowledge to enhance campaign strategies and execution.
Is flexible and adaptable to the needs of the team, stepping in where needed and adjusting to the dynamic nature of campaign work.
Qualifications Minimum Qualifications:
Bachelor’s degree, concentration in business, marketing or advertising preferred but not required
1+ years of experience in performance marketing; client side or agency side preferred
Proficient understanding of performance marketing concepts
Knowledge and hands‑on experience using paid social platforms
High competency level in Microsoft Office with specific strengths in Excel and PowerPoint
Strong communication skills, with the ability to convey information clearly to clients and team members
Demonstrated problem solving, organization and project management skills
Ability to work independently and balance multiple tasks
Strong attention to detail and the ability to move at an agile pace
Additional Information Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organisation. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Compensation Range: $50,065.00 - $73,944.00 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will 5/31/26.
Veterans Encouraged to Apply
#J-18808-Ljbffr
Responsibilities Role Objectives:
Lead the set-up and launch of paid social campaigns across platforms like Meta, TikTok, Pinterest, Snapchat, and others, ensuring accurate budgeting, flighting, targeting and creative implementation.
Demonstrate a strong understanding of key channel platforms and tools through mastery of daily tasks, ensuring efficient execution and optimization of campaigns. Proficient in implementing optimization strategies that enhance campaign performance, including bid adjustments, audience targeting and ad creative testing.
Lead QA processes for campaigns, including audience parameters and creative delivery, to mitigate errors and ensure campaigns are running smoothly. Ensure adherence to standard processes, accuracy, and high-quality execution across all paid social campaigns.
Actively manage and optimize campaigns toward stated benchmark goals, making adjustments to bids, targeting and creative elements to improve performance.
Manage campaign budgets and ensure proper pacing in line with client objectives and agreed-upon strategies.
Analyze paid social performance data, providing actionable insights to optimize campaign strategies. Prepare and present reports on performance trends, optimization opportunities, and key metrics for future planning.
Maintain clear, proactive communication with clients, providing regular updates on campaign performance, strategic adjustments, and project timelines. Respond to client requests and resolve issues in a timely manner.
Ensure on-time delivery of client projects and campaign launches, alongside proactive communication with all internal and external teams.
Takes collective responsibility for the success of campaigns, working closely with teammates to ensure goals are met and challenges are addressed collaboratively.
Stay updated on the latest tools, trends, and best practices, applying this knowledge to enhance campaign strategies and execution.
Is flexible and adaptable to the needs of the team, stepping in where needed and adjusting to the dynamic nature of campaign work.
Qualifications Minimum Qualifications:
Bachelor’s degree, concentration in business, marketing or advertising preferred but not required
1+ years of experience in performance marketing; client side or agency side preferred
Proficient understanding of performance marketing concepts
Knowledge and hands‑on experience using paid social platforms
High competency level in Microsoft Office with specific strengths in Excel and PowerPoint
Strong communication skills, with the ability to convey information clearly to clients and team members
Demonstrated problem solving, organization and project management skills
Ability to work independently and balance multiple tasks
Strong attention to detail and the ability to move at an agile pace
Additional Information Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organisation. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Compensation Range: $50,065.00 - $73,944.00 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will 5/31/26.
Veterans Encouraged to Apply
#J-18808-Ljbffr