Sr Manager, Integrated Marketing (International)
Crocs, Manchester, NH, United States
Sr Manager, Integrated Marketing (International)
Requisition ID: 13894
Job Location(s): Hoofddorp, NH, NL, 2132 HZ
Time in Office: Hybrid
Overview The Senior Manager – Integrated Marketing (International) for HEYDUDE is responsible for driving international growth by leading the development and execution of integrated, multi-channel marketing strategies across direct and distributor markets. Reporting to the Director or Head of Brand Marketing, this senior leader ensures global brand alignment while driving local commercial impact across retail, digital, PR, and wholesale channels. You will shape seasonal storytelling and own the Go-To-Market (GTM) process to deliver consistent brand excellence worldwide.
What You'll Do
Innovate & Think:
Lead the development of localized seasonal marketing strategies and international GTM calendars, translating global brand direction into commercially impactful regional plans.
Drive:
Own the end-to-end execution of integrated, multi-channel campaigns, ensuring consistency, quality, and impact across all consumer touchpoints.
Achieve:
Define KPIs and success metrics for campaign performance, leading post-campaign analysis to translate insights into actionable recommendations for future growth.
Connect:
Act as the central point of coordination between brand, merchandising, digital, and commercial teams to drive clarity in roles and decision-making.
Manage:
Oversee the international marketing budget and resource allocation, including agency scopes, vendor selection, and external partnerships.
Grow:
Directly manage and coach the Integrated Marketing Manager, setting clear performance expectations and fostering a culture of execution excellence.
Maintain:
Ensure operational discipline across all initiatives, overseeing production timelines, asset delivery, and the creation of seasonal sell-in toolkits.
Communicate:
Lead seasonal product storytelling and positioning, ensuring strong alignment between product and commercial teams to drive brand story clarity.
What You'll Bring to the Table
BS or BA
in business, marketing, or a related field—or equivalent years of relevant and related experience.
Minimum 10+ years
of experience in integrated marketing, brand marketing, or product marketing.
Background knowledge
in footwear, fashion, sportswear, or consumer lifestyle brands, with a deep understanding of international markets.
Strong understanding
of multi-channel campaign leadership and wholesale dynamics within a matrix organization.
Highly
skilled in strategic GTM planning and data-driven decision-making to drive commercial results.
Demonstrated ability
to lead cross-functional stakeholder management and influence teams across diverse geographies.
Ability to
manage complex budgets and agency relationships while maintaining high-impact operational discipline.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.
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Job Location(s): Hoofddorp, NH, NL, 2132 HZ
Time in Office: Hybrid
Overview The Senior Manager – Integrated Marketing (International) for HEYDUDE is responsible for driving international growth by leading the development and execution of integrated, multi-channel marketing strategies across direct and distributor markets. Reporting to the Director or Head of Brand Marketing, this senior leader ensures global brand alignment while driving local commercial impact across retail, digital, PR, and wholesale channels. You will shape seasonal storytelling and own the Go-To-Market (GTM) process to deliver consistent brand excellence worldwide.
What You'll Do
Innovate & Think:
Lead the development of localized seasonal marketing strategies and international GTM calendars, translating global brand direction into commercially impactful regional plans.
Drive:
Own the end-to-end execution of integrated, multi-channel campaigns, ensuring consistency, quality, and impact across all consumer touchpoints.
Achieve:
Define KPIs and success metrics for campaign performance, leading post-campaign analysis to translate insights into actionable recommendations for future growth.
Connect:
Act as the central point of coordination between brand, merchandising, digital, and commercial teams to drive clarity in roles and decision-making.
Manage:
Oversee the international marketing budget and resource allocation, including agency scopes, vendor selection, and external partnerships.
Grow:
Directly manage and coach the Integrated Marketing Manager, setting clear performance expectations and fostering a culture of execution excellence.
Maintain:
Ensure operational discipline across all initiatives, overseeing production timelines, asset delivery, and the creation of seasonal sell-in toolkits.
Communicate:
Lead seasonal product storytelling and positioning, ensuring strong alignment between product and commercial teams to drive brand story clarity.
What You'll Bring to the Table
BS or BA
in business, marketing, or a related field—or equivalent years of relevant and related experience.
Minimum 10+ years
of experience in integrated marketing, brand marketing, or product marketing.
Background knowledge
in footwear, fashion, sportswear, or consumer lifestyle brands, with a deep understanding of international markets.
Strong understanding
of multi-channel campaign leadership and wholesale dynamics within a matrix organization.
Highly
skilled in strategic GTM planning and data-driven decision-making to drive commercial results.
Demonstrated ability
to lead cross-functional stakeholder management and influence teams across diverse geographies.
Ability to
manage complex budgets and agency relationships while maintaining high-impact operational discipline.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.
#J-18808-Ljbffr