Brand Manager
Dave & Buster's, Coppell, TX, United States
Brand Manager page is loaded## Brand Managerlocations:
Coppell, TX (Corporate)time type:
Full timeposted on:
Posted Todayjob requisition id:
R-1011020**Job Description:**As Brand Manager supporting Main Event, you won’t just plan campaigns - you’ll orchestrate a year-round experience engine that keeps guests coming back for more. From can’t-miss events and crave-worthy menu drops to buzzworthy partnerships and cultural moments, you’ll connect every touchpoint into one seamless, high-energy brand story. The Brand Manager owns and executes the integrated 12‐month rolling brand calendar, strategically layering value, events, activations, national moments, PR, and F&B/LTO innovation—while aligning all supporting touchpoints and integration elements to drive incremental traffic and deliver profitable sales growth.**Key Responsibilities*** Create calendar primary messaging windows to deliver upon brand sales goals by meeting consumer needs.* Manage multiple 360° calendar campaigns, key activations and ad hoc programs meeting key deadlines for project success including timelines, briefs, cross functional alignment, PR, creative reviews, shoots, merchandising and results.* Brief and lead external agencies and partners from planning to execution.* Assist in defining the value platform portion of the calendar through concept screeners, while executing value programs end-to-end* Route and manage press releases for programs, products and other to earn owned media on key calendar initiatives.* Manage photo shoot timelines and logistics; attend shoots to ensure alignment with campaign objectives and brand standards.* Manage new product rollouts, including cross-functional coordination and channel plan execution.* Partner with the Culinary team to develop and launch limited-time offers (LTO’s), leading rollout execution including channel planning, POP development, meeting deadlines, developing timelines and cross-functional alignment.* Support menu launches from a brand perspective, ensuring cohesive messaging and effective channel plan execution.* Manage budget period close and reconciliation process in partnership with Accounting/Finance and the Marketing team.* Support additional brand and marketing initiatives as needed.**Requirements*** Bachelor’s degree in marketing, business, communications, or a related field* 5+ years of overall brand/marketing experience* Restaurant industry experience strongly preferred* Strategic thinker with excellent communication & presentation skills – able to articulate the brand POV and gain alignment across the organization.* Strong creative nature & ability to deliver creative feedback rooted in strategy.* Expert collaboration skills with cross-functional teams (IT, Finance, Ops, Data Analytics, Legal, Culinary teams), external partners and ability to manage up to internal leadership stakeholders.* Experience managing agency relationships, contracts & budgets.* Business acumen – understanding of how to build a calendar strategy to deliver against short- & long-term sales goals.* Proven ability to monitor brand promo performance and track KPIs for optimizations and future learnings.* Fun Seeker – after all its games, activities & food!Dave & Buster’s is an imaginative and dynamic company dedicated to creating innovative entertainment experiences that bring joy, laughter, and excitement to people of all ages. Our mission is to foster a culture of fun and creativity, and we take pride in our commitment to delivering memorable and unique entertainment solutions.* Exclusive discounts on food and games at D&B & Main Event* Paid Time Off (PTO) that increases with tenure* 11 Company Holidays (Including your Birthday) & 2 Floating Holidays per year* Medical, dental, vision and voluntary benefits* Part Time/Full Time benefits available* Sub Benefits:* Livongo and Telehealth benefits* 401k with company match following 6 months of employment* Buster’s Legacy Fund (Supports Team Members during difficult Times)* Employee Assistance Program (EAP) Offerings* Work out facility on-site* Employee Power Card | Free Video Games**We work hard, play hard and have FUN!****Salary Range:**72000-96000We are an equal opportunity employer and participate in E-Verify in states where required. #J-18808-Ljbffr
Coppell, TX (Corporate)time type:
Full timeposted on:
Posted Todayjob requisition id:
R-1011020**Job Description:**As Brand Manager supporting Main Event, you won’t just plan campaigns - you’ll orchestrate a year-round experience engine that keeps guests coming back for more. From can’t-miss events and crave-worthy menu drops to buzzworthy partnerships and cultural moments, you’ll connect every touchpoint into one seamless, high-energy brand story. The Brand Manager owns and executes the integrated 12‐month rolling brand calendar, strategically layering value, events, activations, national moments, PR, and F&B/LTO innovation—while aligning all supporting touchpoints and integration elements to drive incremental traffic and deliver profitable sales growth.**Key Responsibilities*** Create calendar primary messaging windows to deliver upon brand sales goals by meeting consumer needs.* Manage multiple 360° calendar campaigns, key activations and ad hoc programs meeting key deadlines for project success including timelines, briefs, cross functional alignment, PR, creative reviews, shoots, merchandising and results.* Brief and lead external agencies and partners from planning to execution.* Assist in defining the value platform portion of the calendar through concept screeners, while executing value programs end-to-end* Route and manage press releases for programs, products and other to earn owned media on key calendar initiatives.* Manage photo shoot timelines and logistics; attend shoots to ensure alignment with campaign objectives and brand standards.* Manage new product rollouts, including cross-functional coordination and channel plan execution.* Partner with the Culinary team to develop and launch limited-time offers (LTO’s), leading rollout execution including channel planning, POP development, meeting deadlines, developing timelines and cross-functional alignment.* Support menu launches from a brand perspective, ensuring cohesive messaging and effective channel plan execution.* Manage budget period close and reconciliation process in partnership with Accounting/Finance and the Marketing team.* Support additional brand and marketing initiatives as needed.**Requirements*** Bachelor’s degree in marketing, business, communications, or a related field* 5+ years of overall brand/marketing experience* Restaurant industry experience strongly preferred* Strategic thinker with excellent communication & presentation skills – able to articulate the brand POV and gain alignment across the organization.* Strong creative nature & ability to deliver creative feedback rooted in strategy.* Expert collaboration skills with cross-functional teams (IT, Finance, Ops, Data Analytics, Legal, Culinary teams), external partners and ability to manage up to internal leadership stakeholders.* Experience managing agency relationships, contracts & budgets.* Business acumen – understanding of how to build a calendar strategy to deliver against short- & long-term sales goals.* Proven ability to monitor brand promo performance and track KPIs for optimizations and future learnings.* Fun Seeker – after all its games, activities & food!Dave & Buster’s is an imaginative and dynamic company dedicated to creating innovative entertainment experiences that bring joy, laughter, and excitement to people of all ages. Our mission is to foster a culture of fun and creativity, and we take pride in our commitment to delivering memorable and unique entertainment solutions.* Exclusive discounts on food and games at D&B & Main Event* Paid Time Off (PTO) that increases with tenure* 11 Company Holidays (Including your Birthday) & 2 Floating Holidays per year* Medical, dental, vision and voluntary benefits* Part Time/Full Time benefits available* Sub Benefits:* Livongo and Telehealth benefits* 401k with company match following 6 months of employment* Buster’s Legacy Fund (Supports Team Members during difficult Times)* Employee Assistance Program (EAP) Offerings* Work out facility on-site* Employee Power Card | Free Video Games**We work hard, play hard and have FUN!****Salary Range:**72000-96000We are an equal opportunity employer and participate in E-Verify in states where required. #J-18808-Ljbffr