Brand Manager
Dave & Buster, Coppell, TX, United States
Brand Manager
As Brand Manager supporting Main Event, you won't just plan campaigns - you'll orchestrate a year-round experience engine that keeps guests coming back for more. From can't-miss events and crave-worthy menu drops to buzzworthy partnerships and cultural moments, you'll connect every touchpoint into one seamless, high-energy brand story. The Brand Manager owns and executes the integrated 12?month rolling brand calendar, strategically layering value, events, activations, national moments, PR, and F&B/LTO innovationwhile aligning all supporting touchpoints and integration elements to drive incremental traffic and deliver profitable sales growth. Key Responsibilities
Create calendar primary messaging windows to deliver upon brand sales goals by meeting consumer needs. Manage multiple 360 calendar campaigns, key activations and ad hoc programs meeting key deadlines for project success including timelines, briefs, cross functional alignment, PR, creative reviews, shoots, merchandising and results. Brief and lead external agencies and partners from planning to execution. Assist in defining the value platform portion of the calendar through concept screeners, while executing value programs end-to-end Route and manage press releases for programs, products and other to earn owned media on key calendar initiatives. Manage photo shoot timelines and logistics; attend shoots to ensure alignment with campaign objectives and brand standards. Manage new product rollouts, including cross-functional coordination and channel plan execution. Partner with the Culinary team to develop and launch limited-time offers (LTO's), leading rollout execution including channel planning, POP development, meeting deadlines, developing timelines and cross-functional alignment. Support menu launches from a brand perspective, ensuring cohesive messaging and effective channel plan execution. Manage budget period close and reconciliation process in partnership with Accounting/Finance and the Marketing team. Support additional brand and marketing initiatives as needed. Requirements
Bachelor's degree in marketing, business, communications, or a related field 5+ years of overall brand/marketing experience Restaurant industry experience strongly preferred Strategic thinker with excellent communication & presentation skills able to articulate the brand POV and gain alignment across the organization. Strong creative nature & ability to deliver creative feedback rooted in strategy. Expert collaboration skills with cross-functional teams (IT, Finance, Ops, Data Analytics, Legal, Culinary teams), external partners and ability to manage up to internal leadership stakeholders. Experience managing agency relationships, contracts & budgets. Business acumen understanding of how to build a calendar strategy to deliver against short- & long-term sales goals. Proven ability to monitor brand promo performance and track KPIs for optimizations and future learnings. Fun Seeker after all its games, activities & food! Dave & Buster's is an imaginative and dynamic company dedicated to creating innovative entertainment experiences that bring joy, laughter, and excitement to people of all ages. Our mission is to foster a culture of fun and creativity, and we take pride in our commitment to delivering memorable and unique entertainment solutions. Exclusive discounts on food and games at D&B & Main Event Paid Time Off (PTO) that increases with tenure 11 Company Holidays (Including your Birthday) & 2 Floating Holidays per year Medical, dental, vision and voluntary benefits Part Time/Full Time benefits available Sub Benefits: Livongo and Telehealth benefits 401k with company match following 6 months of employment Buster's Legacy Fund (Supports Team Members during difficult Times) Employee Assistance Program (EAP) Offerings Work out facility on-site Employee Power Card | Free Video Games We work hard, play hard and have FUN! Salary Range: 72000 - 96000 We are an equal opportunity employer and participate in E-Verify in states where required.
As Brand Manager supporting Main Event, you won't just plan campaigns - you'll orchestrate a year-round experience engine that keeps guests coming back for more. From can't-miss events and crave-worthy menu drops to buzzworthy partnerships and cultural moments, you'll connect every touchpoint into one seamless, high-energy brand story. The Brand Manager owns and executes the integrated 12?month rolling brand calendar, strategically layering value, events, activations, national moments, PR, and F&B/LTO innovationwhile aligning all supporting touchpoints and integration elements to drive incremental traffic and deliver profitable sales growth. Key Responsibilities
Create calendar primary messaging windows to deliver upon brand sales goals by meeting consumer needs. Manage multiple 360 calendar campaigns, key activations and ad hoc programs meeting key deadlines for project success including timelines, briefs, cross functional alignment, PR, creative reviews, shoots, merchandising and results. Brief and lead external agencies and partners from planning to execution. Assist in defining the value platform portion of the calendar through concept screeners, while executing value programs end-to-end Route and manage press releases for programs, products and other to earn owned media on key calendar initiatives. Manage photo shoot timelines and logistics; attend shoots to ensure alignment with campaign objectives and brand standards. Manage new product rollouts, including cross-functional coordination and channel plan execution. Partner with the Culinary team to develop and launch limited-time offers (LTO's), leading rollout execution including channel planning, POP development, meeting deadlines, developing timelines and cross-functional alignment. Support menu launches from a brand perspective, ensuring cohesive messaging and effective channel plan execution. Manage budget period close and reconciliation process in partnership with Accounting/Finance and the Marketing team. Support additional brand and marketing initiatives as needed. Requirements
Bachelor's degree in marketing, business, communications, or a related field 5+ years of overall brand/marketing experience Restaurant industry experience strongly preferred Strategic thinker with excellent communication & presentation skills able to articulate the brand POV and gain alignment across the organization. Strong creative nature & ability to deliver creative feedback rooted in strategy. Expert collaboration skills with cross-functional teams (IT, Finance, Ops, Data Analytics, Legal, Culinary teams), external partners and ability to manage up to internal leadership stakeholders. Experience managing agency relationships, contracts & budgets. Business acumen understanding of how to build a calendar strategy to deliver against short- & long-term sales goals. Proven ability to monitor brand promo performance and track KPIs for optimizations and future learnings. Fun Seeker after all its games, activities & food! Dave & Buster's is an imaginative and dynamic company dedicated to creating innovative entertainment experiences that bring joy, laughter, and excitement to people of all ages. Our mission is to foster a culture of fun and creativity, and we take pride in our commitment to delivering memorable and unique entertainment solutions. Exclusive discounts on food and games at D&B & Main Event Paid Time Off (PTO) that increases with tenure 11 Company Holidays (Including your Birthday) & 2 Floating Holidays per year Medical, dental, vision and voluntary benefits Part Time/Full Time benefits available Sub Benefits: Livongo and Telehealth benefits 401k with company match following 6 months of employment Buster's Legacy Fund (Supports Team Members during difficult Times) Employee Assistance Program (EAP) Offerings Work out facility on-site Employee Power Card | Free Video Games We work hard, play hard and have FUN! Salary Range: 72000 - 96000 We are an equal opportunity employer and participate in E-Verify in states where required.