Product Marketing Lead
Snowflake, Bellevue, WA, United States
Overview
At Snowflake, we are powering the era of the agentic enterprise. We seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn\u2019t just to execute a function, but to help redefine the future of how work gets done. Build the future of the AI Data Cloud. Join the Snowflake team. Snowflake is growing fast and we’re scaling our team to help enable and accelerate our growth. We’re passionate about our people, our customers, our values and our culture! We’re also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. Do you want to be part of the team that is shaking up the data and AI world? What you\u2019ll do
Focus Area: Data Estate Modernization Build the future of the AI Data Cloud. Snowflake is growing fast and we’re scaling our team to help enable and accelerate our growth. We’re passionate about our people, our customers, our values and our culture. We’re also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. Do you want to be part of the team that is shaking up the data and AI world? Snowflake product marketers conceive and execute the go-to-market for the most strategic areas of the business. We’re looking for a highly talented, driven, and self-motivated marketing professional who can assist with product marketing for Analytics. This PMM will work across our Snowflake sales, product, and marketing teams to develop go-to-market plans and solutions that position Snowflake as the top choice for all priority Analytics use cases on data modernization. Lead the LiftOff program to drive migrations to Snowflake to activate customers’ Analytics journey and accelerate their consumption. Define and communicate the value proposition focused on modernization outcomes and AI readiness. Plan and execute multi-wave program launches including customer marketing activities such as webinars and events. Align co-marketing motions with partners and create partner-ready assets to scale the program. Enable field and partners with TCO/ROI frameworks, qualification guides, customer stories to accelerate pipeline. Track and measure program success, leverage customer, partner and field feedback and success metrics to refine messaging and execution. You will be at the forefront of a groundbreaking shift, crafting the narrative for how customers can transform unstructured data—including text, images, and audio—into actionable intelligence. This role will champion our SAP Snowflake platform, where users of all levels can conversationally query their data through simple speech. You will be responsible for articulating how our solution powers the largest analytics workloads with speed and accuracy, providing consistent, interactive insights across all tools and eliminating the need for data extracts. Build and execute a go-to-market strategy and innovative programs and campaigns that position Analytics on Snowflake as the leader Collaborate cross-functionally with demand generation, content marketing, sales, product management, Alliances and other teams to build alignment around go-to-market plans Execute and be accountable for the success of go-to-market campaigns Communicate customer requirements and provide input to product management on product enhancements and future product direction Develop market/competitive intelligence, acting as our thought leader and expert Our ideal candidate will have
15+ years in product marketing, cloud marketing, or technical GTM roles. Strong storytelling skills with the ability to simplify complex technical concepts into outcome‑driven narratives. Proven success driving cross‑functional programs with sales, engineering, and partners. Ability to manage multiple launches and GTM motions simultaneously. Familiarity with migration patterns, modernization frameworks, and cloud adoption programs. Experience landing large‑scale programs across diverse markets and customer segments. Cross-functional team management and organizational skills, influence without authority, including senior management Excellent communication skills, and can engage internal leaders/teams across functions and external stakeholders Strong written communication skills and ability to synthesize complex information into clear and concise presentations and plans Demonstrated track record of building and executing successful go-to-market programs and campaigns Analytical mindset, interpreting and summarizing data with actionable insights Technical- and business-benefit understanding of prevailing and emerging data technologies, on-premises and in the cloud. BS/BA, MBA preferred Location
This role will be based in Snowflake\u2019s Menlo Park, CA, Dublin, CA OR Bellevue, WA offices. Policy and culture
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee\'s duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. Compensation and benefits
How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com The following represents the expected range of compensation for this role: The estimated base salary range for this role is $190,000 - $249,900. Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan. The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits. To comply with pay transparency requirements and other statutes, you can notify us if you believe that a job posting is not compliant by completing this form.
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At Snowflake, we are powering the era of the agentic enterprise. We seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn\u2019t just to execute a function, but to help redefine the future of how work gets done. Build the future of the AI Data Cloud. Join the Snowflake team. Snowflake is growing fast and we’re scaling our team to help enable and accelerate our growth. We’re passionate about our people, our customers, our values and our culture! We’re also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. Do you want to be part of the team that is shaking up the data and AI world? What you\u2019ll do
Focus Area: Data Estate Modernization Build the future of the AI Data Cloud. Snowflake is growing fast and we’re scaling our team to help enable and accelerate our growth. We’re passionate about our people, our customers, our values and our culture. We’re also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. Do you want to be part of the team that is shaking up the data and AI world? Snowflake product marketers conceive and execute the go-to-market for the most strategic areas of the business. We’re looking for a highly talented, driven, and self-motivated marketing professional who can assist with product marketing for Analytics. This PMM will work across our Snowflake sales, product, and marketing teams to develop go-to-market plans and solutions that position Snowflake as the top choice for all priority Analytics use cases on data modernization. Lead the LiftOff program to drive migrations to Snowflake to activate customers’ Analytics journey and accelerate their consumption. Define and communicate the value proposition focused on modernization outcomes and AI readiness. Plan and execute multi-wave program launches including customer marketing activities such as webinars and events. Align co-marketing motions with partners and create partner-ready assets to scale the program. Enable field and partners with TCO/ROI frameworks, qualification guides, customer stories to accelerate pipeline. Track and measure program success, leverage customer, partner and field feedback and success metrics to refine messaging and execution. You will be at the forefront of a groundbreaking shift, crafting the narrative for how customers can transform unstructured data—including text, images, and audio—into actionable intelligence. This role will champion our SAP Snowflake platform, where users of all levels can conversationally query their data through simple speech. You will be responsible for articulating how our solution powers the largest analytics workloads with speed and accuracy, providing consistent, interactive insights across all tools and eliminating the need for data extracts. Build and execute a go-to-market strategy and innovative programs and campaigns that position Analytics on Snowflake as the leader Collaborate cross-functionally with demand generation, content marketing, sales, product management, Alliances and other teams to build alignment around go-to-market plans Execute and be accountable for the success of go-to-market campaigns Communicate customer requirements and provide input to product management on product enhancements and future product direction Develop market/competitive intelligence, acting as our thought leader and expert Our ideal candidate will have
15+ years in product marketing, cloud marketing, or technical GTM roles. Strong storytelling skills with the ability to simplify complex technical concepts into outcome‑driven narratives. Proven success driving cross‑functional programs with sales, engineering, and partners. Ability to manage multiple launches and GTM motions simultaneously. Familiarity with migration patterns, modernization frameworks, and cloud adoption programs. Experience landing large‑scale programs across diverse markets and customer segments. Cross-functional team management and organizational skills, influence without authority, including senior management Excellent communication skills, and can engage internal leaders/teams across functions and external stakeholders Strong written communication skills and ability to synthesize complex information into clear and concise presentations and plans Demonstrated track record of building and executing successful go-to-market programs and campaigns Analytical mindset, interpreting and summarizing data with actionable insights Technical- and business-benefit understanding of prevailing and emerging data technologies, on-premises and in the cloud. BS/BA, MBA preferred Location
This role will be based in Snowflake\u2019s Menlo Park, CA, Dublin, CA OR Bellevue, WA offices. Policy and culture
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee\'s duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. Compensation and benefits
How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com The following represents the expected range of compensation for this role: The estimated base salary range for this role is $190,000 - $249,900. Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan. The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits. To comply with pay transparency requirements and other statutes, you can notify us if you believe that a job posting is not compliant by completing this form.
#J-18808-Ljbffr