Executive Director, ECP Marketing - Dry Eye Disease Portfolio
Bausch & Lomb GmbH, Bridgewater, MA, United States
Executive Director, ECP Marketing - Dry Eye Disease Portfolio
Overview
The Executive Director, ECP Marketing is responsible for leading Eye Care Professional (ECP) brand strategy and lifecycle management within the dry eye disease (DED) category. This role drives sustainable brand / portfolio growth through scientifically grounded positioning, ECP engagement, data‑informed decision‑making, and pipeline and indication expansion, in close partnership with cross‑functional teams.
This position requires a strategic commercial leader with experience translating clinical, real‑world, and market data into compelling, compliant ECP strategies, while leveraging advanced analytics and AI‑enabled tools to enhance insight generation, planning, and execution across the brand lifecycle in a competitive and evolving DED landscape.
Key Responsibilities ECP Brand & Scientific Strategy
Own and evolve the ECP brand strategy within the DED category, including positioning, messaging, and differentiation
Lead brand scientific strategy, ensuring accurate and impactful translation of clinical data, real‑world evidence, and disease‑state insights into ECP communications
Utilize AI‑enabled analytics and insight platforms to inform brand strategy, hypothesis generation, and competitive assessment
Drive full lifecycle management, including competitive defense, indication optimization, and growth opportunities
ECP Marketing & Execution
Lead upstream and downstream ECP marketing initiatives, including personal and non‑personal promotion, congress strategy, and digital engagement
Apply data science, AI tools, and advanced analytics to optimize marketing effectiveness, segmentation, content personalization, and resource allocation
Partner with Medical Affairs to align evidence generation, scientific exchange, and field medical coordination
Engage with ECP stakeholders to gather insights and inform strategic and tactical decision‑making
Cross‑Functional Leadership
Provide enterprise‑level strategic leadership across Medical, R&D, Sales, Market Access, Legal/Regulatory, Finance, Operations, and integrated Marketing capabilities
Collaborate with Sales and Field Leadership to ensure alignment and execution excellence
Serve as a strategic partner to senior leadership, delivering clear, data‑driven recommendations supported by analytics and insight
Partner with R&D and Medical to help shape future pipeline, formulation, and indication opportunities within the DED category
Leverage predictive analytics and scenario modeling to support long‑range planning and portfolio investment decisions
Business & Team Management
Support annual operating plans, sales forecasts, and budget management
Manage ECP marketing budgets with accountability and rigor
Build, mentor, and develop a high‑performing, inclusive marketing team, fostering continuous learning, innovation, and ethical use of AI and data
Qualifications
Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA or advanced degree preferred
10+ years of experience in pharmaceutical or biotech marketing, including leadership roles
Demonstrated success leading in‑market ECP/HCP brands and lifecycle management
Experience integrating scientific strategy, data, analytics, and AI‑enabled insights into commercial decision‑making
Ability to lead and influence within complex, matrixed organizations
Strong executive communication and presentation skills
Experience in Eye Care, Ophthalmology, or DED marketing strongly preferred
Domestic travel required; ability to travel overnight approximately 20%
Note: This role is eligible for our hybrid work schedule, allowing for up to 2 days/week of telecommuting from home and 3 days/week in our Bridgewater, NJ corporate office. While hybrid work is preferred, we are open to considering remote candidates who can accommodate periodic onsite presence or travel based on business requirements.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
For U.S. locations that require disclosure of compensation, the starting pay for this role is between $275,000.00 and $320,000.00. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.
U.S. based employees may be eligible for short‑term and/or long‑term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well‑being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.
Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
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This position requires a strategic commercial leader with experience translating clinical, real‑world, and market data into compelling, compliant ECP strategies, while leveraging advanced analytics and AI‑enabled tools to enhance insight generation, planning, and execution across the brand lifecycle in a competitive and evolving DED landscape.
Key Responsibilities ECP Brand & Scientific Strategy
Own and evolve the ECP brand strategy within the DED category, including positioning, messaging, and differentiation
Lead brand scientific strategy, ensuring accurate and impactful translation of clinical data, real‑world evidence, and disease‑state insights into ECP communications
Utilize AI‑enabled analytics and insight platforms to inform brand strategy, hypothesis generation, and competitive assessment
Drive full lifecycle management, including competitive defense, indication optimization, and growth opportunities
ECP Marketing & Execution
Lead upstream and downstream ECP marketing initiatives, including personal and non‑personal promotion, congress strategy, and digital engagement
Apply data science, AI tools, and advanced analytics to optimize marketing effectiveness, segmentation, content personalization, and resource allocation
Partner with Medical Affairs to align evidence generation, scientific exchange, and field medical coordination
Engage with ECP stakeholders to gather insights and inform strategic and tactical decision‑making
Cross‑Functional Leadership
Provide enterprise‑level strategic leadership across Medical, R&D, Sales, Market Access, Legal/Regulatory, Finance, Operations, and integrated Marketing capabilities
Collaborate with Sales and Field Leadership to ensure alignment and execution excellence
Serve as a strategic partner to senior leadership, delivering clear, data‑driven recommendations supported by analytics and insight
Partner with R&D and Medical to help shape future pipeline, formulation, and indication opportunities within the DED category
Leverage predictive analytics and scenario modeling to support long‑range planning and portfolio investment decisions
Business & Team Management
Support annual operating plans, sales forecasts, and budget management
Manage ECP marketing budgets with accountability and rigor
Build, mentor, and develop a high‑performing, inclusive marketing team, fostering continuous learning, innovation, and ethical use of AI and data
Qualifications
Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA or advanced degree preferred
10+ years of experience in pharmaceutical or biotech marketing, including leadership roles
Demonstrated success leading in‑market ECP/HCP brands and lifecycle management
Experience integrating scientific strategy, data, analytics, and AI‑enabled insights into commercial decision‑making
Ability to lead and influence within complex, matrixed organizations
Strong executive communication and presentation skills
Experience in Eye Care, Ophthalmology, or DED marketing strongly preferred
Domestic travel required; ability to travel overnight approximately 20%
Note: This role is eligible for our hybrid work schedule, allowing for up to 2 days/week of telecommuting from home and 3 days/week in our Bridgewater, NJ corporate office. While hybrid work is preferred, we are open to considering remote candidates who can accommodate periodic onsite presence or travel based on business requirements.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
For U.S. locations that require disclosure of compensation, the starting pay for this role is between $275,000.00 and $320,000.00. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.
U.S. based employees may be eligible for short‑term and/or long‑term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well‑being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.
Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
#J-18808-Ljbffr