Executive Director, ECP Marketing - Dry Eye Disease Portfolio
Bausch + Lomb, Bridgewater, MA, United States
Overview
Executive Director, ECP Marketing
is responsible for leading Eye Care Professional (ECP) brand strategy and lifecycle management within the dry eye disease (DED) category. This role drives sustainable brand/portfolio growth through scientifically grounded positioning, ECP engagement, data‑informed decision‑making, and pipeline and indication expansion, in partnership with cross‑functional teams. The position requires a strategic commercial leader with experience translating clinical, real‑world, and market data into compelling, compliant ECP strategies, leveraging advanced analytics and AI‑enabled tools to enhance insight generation, planning, and execution across the brand lifecycle in a competitive DED landscape. Reports to the Senior Vice President and General Manager, North America Pharmaceuticals.
Key Responsibilities ECP Brand & Scientific Strategy
Own and evolve the ECP brand strategy within the DED category, including positioning, messaging, and differentiation
Lead brand scientific strategy, ensuring accurate and impactful translation of clinical data, real‑world evidence, and disease‑state insights into ECP communications
Utilize AI‑enabled analytics and insight platforms to inform brand strategy, hypothesis generation, and competitive assessment
Drive full lifecycle management, including competitive defense, indication optimization, and growth opportunities
ECP Marketing & Execution
Lead upstream and downstream ECP marketing initiatives, including personal and non‑personal promotion, congress strategy, and digital engagement
Apply data science, AI tools, and advanced analytics to optimize marketing effectiveness, segmentation, content personalization, and resource allocation
Partner with Medical Affairs to align evidence generation, scientific exchange, and field medical coordination
Engage with ECP stakeholders to gather insights and inform strategic and tactical decision‑making
Cross‑Functional Leadership
Provide enterprise‑level strategic leadership across Medical, R&D, Sales, Market Access, Legal/Regulatory, Finance, Operations, and integrated Marketing capabilities
Collaborate with Sales and Field Leadership to ensure alignment and execution excellence
Serve as a strategic partner to senior leadership, delivering clear, data‑driven recommendations supported by analytics and insight
Pipeline & Portfolio Development
Partner with R&D and Medical to help shape future pipeline, formulation, and indication opportunities within the DED category
Leverage predictive analytics and scenario modeling to support long‑range planning and portfolio investment decisions
Business & Team Management
Support annual operating plans, sales forecasts, and budget management
Manage ECP marketing budgets with accountability and rigor
Build, mentor, and develop a high‑performing, inclusive marketing team, fostering continuous learning, innovation, and ethical use of AI and data
Qualifications
Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA or advanced degree preferred
10+ years of experience in pharmaceutical or biotech marketing, including leadership roles
Demonstrated success leading in‑market ECP/HCP brands and lifecycle management
Experience integrating scientific strategy, data, analytics, and AI‑enabled insights into commercial decision‑making
Ability to lead and influence within complex, matrixed organizations
Strong executive communication and presentation skills
Experience in Eye Care, Ophthalmology, or DED marketing strongly preferred
Domestic travel required; ability to travel overnight approximately 20%
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Job location: Hybrid work schedule—up to 2 days per week telecommuting; remainder in Bridgewater, NJ. Remote candidates accepted with occasional onsite presence.
Compensation: $275,000 – $320,000 base salary (U.S. locations). U.S. employees may be eligible for additional incentives, medical/vision/dental insurance, disability & life insurance, 401(k) match, tuition reimbursement, sick/floating holidays, paid vacation, and other benefit programs.
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is responsible for leading Eye Care Professional (ECP) brand strategy and lifecycle management within the dry eye disease (DED) category. This role drives sustainable brand/portfolio growth through scientifically grounded positioning, ECP engagement, data‑informed decision‑making, and pipeline and indication expansion, in partnership with cross‑functional teams. The position requires a strategic commercial leader with experience translating clinical, real‑world, and market data into compelling, compliant ECP strategies, leveraging advanced analytics and AI‑enabled tools to enhance insight generation, planning, and execution across the brand lifecycle in a competitive DED landscape. Reports to the Senior Vice President and General Manager, North America Pharmaceuticals.
Key Responsibilities ECP Brand & Scientific Strategy
Own and evolve the ECP brand strategy within the DED category, including positioning, messaging, and differentiation
Lead brand scientific strategy, ensuring accurate and impactful translation of clinical data, real‑world evidence, and disease‑state insights into ECP communications
Utilize AI‑enabled analytics and insight platforms to inform brand strategy, hypothesis generation, and competitive assessment
Drive full lifecycle management, including competitive defense, indication optimization, and growth opportunities
ECP Marketing & Execution
Lead upstream and downstream ECP marketing initiatives, including personal and non‑personal promotion, congress strategy, and digital engagement
Apply data science, AI tools, and advanced analytics to optimize marketing effectiveness, segmentation, content personalization, and resource allocation
Partner with Medical Affairs to align evidence generation, scientific exchange, and field medical coordination
Engage with ECP stakeholders to gather insights and inform strategic and tactical decision‑making
Cross‑Functional Leadership
Provide enterprise‑level strategic leadership across Medical, R&D, Sales, Market Access, Legal/Regulatory, Finance, Operations, and integrated Marketing capabilities
Collaborate with Sales and Field Leadership to ensure alignment and execution excellence
Serve as a strategic partner to senior leadership, delivering clear, data‑driven recommendations supported by analytics and insight
Pipeline & Portfolio Development
Partner with R&D and Medical to help shape future pipeline, formulation, and indication opportunities within the DED category
Leverage predictive analytics and scenario modeling to support long‑range planning and portfolio investment decisions
Business & Team Management
Support annual operating plans, sales forecasts, and budget management
Manage ECP marketing budgets with accountability and rigor
Build, mentor, and develop a high‑performing, inclusive marketing team, fostering continuous learning, innovation, and ethical use of AI and data
Qualifications
Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA or advanced degree preferred
10+ years of experience in pharmaceutical or biotech marketing, including leadership roles
Demonstrated success leading in‑market ECP/HCP brands and lifecycle management
Experience integrating scientific strategy, data, analytics, and AI‑enabled insights into commercial decision‑making
Ability to lead and influence within complex, matrixed organizations
Strong executive communication and presentation skills
Experience in Eye Care, Ophthalmology, or DED marketing strongly preferred
Domestic travel required; ability to travel overnight approximately 20%
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Job location: Hybrid work schedule—up to 2 days per week telecommuting; remainder in Bridgewater, NJ. Remote candidates accepted with occasional onsite presence.
Compensation: $275,000 – $320,000 base salary (U.S. locations). U.S. employees may be eligible for additional incentives, medical/vision/dental insurance, disability & life insurance, 401(k) match, tuition reimbursement, sick/floating holidays, paid vacation, and other benefit programs.
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