Fractional Marketing Manager
Gofractional, Denver, CO, United States
We seek a Marketing Manager to lead the execution and optimization of our Account-Based Marketing (ABM) programs and digital marketing strategy. This is a Denver based role working under our hybrid policy.
This role is ideal for a highly strategic, hands‑on marketer who thrives in complex B2B environments and can operate across campaign strategy, paid media, lifecycle marketing, and marketing operations — with strong instincts for website optimization, vendor management, and AI‑enabled workflow design.
The ideal candidate brings deep expertise in LinkedIn advertising, display, email nurture strategy, website conversion optimization, and marketing systems orchestration, while also leveraging AI tools (e.g., LLMs, generative AI platforms) to improve speed, personalization, reporting, and campaign performance.
This person will play a critical role in driving pipeline growth, improving campaign efficiency, and ensuring operational excellence across our martech ecosystem.
Key Responsibilities
ABM Campaign Strategy + Execution (Pipeline, Engagement, MQAs)
Own the end‑to‑end execution of ABM campaigns aligned to target accounts, buying groups, verticals, and sales priorities Translate strategic priorities into multi‑channel campaign plays across paid, web, email, and nurture Build, launch, optimize, and report on integrated campaigns designed to drive engagement, meetings, and pipeline Partner closely with sales, product marketing, and leadership to align messaging and account prioritization Digital Marketing + Paid Media
Lead execution and optimization of paid advertising programs (LinkedIn, Display, retargeting) with focus on audience segmentation, creative testing, and conversion performance Continuously optimize spending, audience segmentation, creative testing, and conversion performance Identify opportunities to improve CPL, account engagement, and influenced pipeline Website Optimization + Conversion
Own website performance strategy tied to ABM and demand generation goals Improve conversion rates through landing page optimization, CTA testing, messaging improvements, and personalization Partner with internal and external web resources to ensure rapid testing and deployment Email Marketing + Lifecycle Nurture
Develop and optimize nurture streams in HubSpot to support buying‑stage progression Build persona‑ and account‑specific nurture journeys Improve email performance through segmentation, timing, AI‑assisted content iteration, and behavioral triggers Create scalable frameworks for always‑on nurture and re‑engagement Marketing Operations + Systems
Support and optimize the flow of data, lead routing, and campaign attribution across HubSpot, ZoomInfo, Salesforce Ensure clean campaign execution, list hygiene, segmentation accuracy, and reporting integrity Build scalable workflows for account scoring, MQA support, lifecycle progression, and sales handoff Improve operational visibility across campaign performance and funnel reporting Contractor + Vendor Management
Manage multiple third‑party agencies, freelancers, and specialist contractors Ensure deliverables are on time, on strategy, and aligned to performance goals Establish clear briefs, timelines, QA processes, and accountability measures Identify opportunities to consolidate vendors, reduce inefficiencies, and improve ROI AI Strategy + Enablement
Bring expert‑level perspective on how AI can improve modern B2B marketing execution Use AI tools (LLMs, automation platforms, generative AI) to accelerate:
campaign ideation audience and message personalization nurture copy creation reporting synthesis QBR and executive‑ready insights experimentation frameworks
Design repeatable AI workflows that improve team speed, quality, and strategic decision‑making Identify high‑impact use cases where AI can reduce manual work and improve performance outcomes Required Qualifications
6-8 years in B2B demand generation, ABM, digital marketing, or lifecycle marketing Proven experience executing enterprise or mid‑market ABM programs Strong working knowledge of LinkedIn Ads, display platforms, retargeting, and paid optimization Strong experience with HubSpot (or equivalent MAP), Salesforce (or equivalent CRM), and intent data platforms such as ZoomInfo Demonstrated success in improving website conversion and nurture performance Experience managing multiple agencies and contractors simultaneously Strong analytical and reporting skills with pipeline orientation Demonstrated AI fluency, including experience applying LLMs and generative AI tools to marketing workflows Ability to move quickly, independently, and with strong executive judgment Engagement Type
Contract / Fractional Senior individual contributor with strategic ownership Cross‑functional collaboration with sales, RevOps, product marketing, and executive leadership Meaningful early contributions expected within the first 60–90 days Physical Demands and Work Environment:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate. Travel:
Little to no travel required. The Perks!
Annual bonus, subject to company and individual performance Equity plan participation Company‑subsidized benefits: medical, dental, vision, life insurance Flexible Spending Accounts: healthcare and dependent care 6% 401(k) match with immediate vesting Flexible Time Off Expected annual salary: $115,000 - $145,000 (subject to adjustment for relevant experience, skills, geo location) Additionally, employees receive a free RTD pass; reimbursed parking; free access to the building gym.
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ABM Campaign Strategy + Execution (Pipeline, Engagement, MQAs)
Own the end‑to‑end execution of ABM campaigns aligned to target accounts, buying groups, verticals, and sales priorities Translate strategic priorities into multi‑channel campaign plays across paid, web, email, and nurture Build, launch, optimize, and report on integrated campaigns designed to drive engagement, meetings, and pipeline Partner closely with sales, product marketing, and leadership to align messaging and account prioritization Digital Marketing + Paid Media
Lead execution and optimization of paid advertising programs (LinkedIn, Display, retargeting) with focus on audience segmentation, creative testing, and conversion performance Continuously optimize spending, audience segmentation, creative testing, and conversion performance Identify opportunities to improve CPL, account engagement, and influenced pipeline Website Optimization + Conversion
Own website performance strategy tied to ABM and demand generation goals Improve conversion rates through landing page optimization, CTA testing, messaging improvements, and personalization Partner with internal and external web resources to ensure rapid testing and deployment Email Marketing + Lifecycle Nurture
Develop and optimize nurture streams in HubSpot to support buying‑stage progression Build persona‑ and account‑specific nurture journeys Improve email performance through segmentation, timing, AI‑assisted content iteration, and behavioral triggers Create scalable frameworks for always‑on nurture and re‑engagement Marketing Operations + Systems
Support and optimize the flow of data, lead routing, and campaign attribution across HubSpot, ZoomInfo, Salesforce Ensure clean campaign execution, list hygiene, segmentation accuracy, and reporting integrity Build scalable workflows for account scoring, MQA support, lifecycle progression, and sales handoff Improve operational visibility across campaign performance and funnel reporting Contractor + Vendor Management
Manage multiple third‑party agencies, freelancers, and specialist contractors Ensure deliverables are on time, on strategy, and aligned to performance goals Establish clear briefs, timelines, QA processes, and accountability measures Identify opportunities to consolidate vendors, reduce inefficiencies, and improve ROI AI Strategy + Enablement
Bring expert‑level perspective on how AI can improve modern B2B marketing execution Use AI tools (LLMs, automation platforms, generative AI) to accelerate:
campaign ideation audience and message personalization nurture copy creation reporting synthesis QBR and executive‑ready insights experimentation frameworks
Design repeatable AI workflows that improve team speed, quality, and strategic decision‑making Identify high‑impact use cases where AI can reduce manual work and improve performance outcomes Required Qualifications
6-8 years in B2B demand generation, ABM, digital marketing, or lifecycle marketing Proven experience executing enterprise or mid‑market ABM programs Strong working knowledge of LinkedIn Ads, display platforms, retargeting, and paid optimization Strong experience with HubSpot (or equivalent MAP), Salesforce (or equivalent CRM), and intent data platforms such as ZoomInfo Demonstrated success in improving website conversion and nurture performance Experience managing multiple agencies and contractors simultaneously Strong analytical and reporting skills with pipeline orientation Demonstrated AI fluency, including experience applying LLMs and generative AI tools to marketing workflows Ability to move quickly, independently, and with strong executive judgment Engagement Type
Contract / Fractional Senior individual contributor with strategic ownership Cross‑functional collaboration with sales, RevOps, product marketing, and executive leadership Meaningful early contributions expected within the first 60–90 days Physical Demands and Work Environment:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate. Travel:
Little to no travel required. The Perks!
Annual bonus, subject to company and individual performance Equity plan participation Company‑subsidized benefits: medical, dental, vision, life insurance Flexible Spending Accounts: healthcare and dependent care 6% 401(k) match with immediate vesting Flexible Time Off Expected annual salary: $115,000 - $145,000 (subject to adjustment for relevant experience, skills, geo location) Additionally, employees receive a free RTD pass; reimbursed parking; free access to the building gym.
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