Marketing Manager
Redaptive, Denver, CO, United States
Position Summary
Redaptive helps large companies modernize their infrastructure with no upfront capital. We fund and execute energy and equipment upgrades across their real estate portfolios, then measure the results so they can reinvest savings into growth. We call it Infrastructure Monetization.
About The Role We seek a Marketing Manager to lead the execution and optimization of our Account-Based Marketing (ABM) programs and digital marketing strategy. This is a Denver based role working under our hybrid policy.
This role is ideal for a highly strategic, hands‑on marketer who thrives in complex B2B environments and can operate across campaign strategy, paid media, lifecycle marketing, and marketing operations — with strong instincts for website optimization, vendor management, and AI‑enabled workflow design.
The ideal candidate brings deep expertise in LinkedIn advertising, display, email nurture strategy, website conversion optimization, and marketing systems orchestration, while also leveraging AI tools (eg LLMs, generative AI platforms) to improve speed, personalization, reporting, and campaign performance.
This person will play a critical role in driving pipeline growth, improving campaign efficiency, and ensuring operational excellence across our martech ecosystem.
Key Responsibilities ABM Campaign Strategy + Execution (Pipeline, Engagement, MQAs)
Own the end-to-end execution of ABM campaigns aligned to target accounts, buying groups, verticals, and sales priorities
Translate strategic priorities into multi-channel campaign plays across paid, web, email, and nurture
Build, launch, optimize, and report on integrated campaigns designed to drive engagement, meetings, and pipeline
Partner closely with sales, product marketing, and leadership to align messaging and account prioritization
Digital Marketing + Paid Media
Lead execution and optimization of paid advertising programs (LinkedIn, Display, retargeting) with focus on audience segmentation, creative testing, and conversion performance
Continuously optimize spending, audience segmentation, creative testing, and conversion performance
Identify opportunities to improve CPL, account engagement, and influenced pipeline
Website Optimization + Conversion
Own website performance strategy tied to ABM and demand generation goals
Improve conversion rates through landing page optimization, CTA testing, messaging improvements, and personalization
Partner with internal and external web resources to ensure rapid testing and deployment
Email Marketing + Lifecycle Nurture
Develop and optimize nurture streams in HubSpot to support buying‑stage progression
Build persona- and account-specific nurture journeys
Improve email performance through segmentation, timing, AI‑assisted content iteration, and behavioral triggers
Create scalable frameworks for always‑on nurture and re‑engagement
Marketing Operations + Systems
Support and optimize the flow of data, lead routing, and campaign attribution across Hubspot, Zoominfo, Salesforce
Ensure clean campaign execution, list hygiene, segmentation accuracy, and reporting integrity
Build scalable workflows for account scoring, MQA support, lifecycle progression, and sales handoff
Improve operational visibility across campaign performance and funnel reporting
Contractor + Vendor Management
Manage multiple third‑party agencies, freelancers, and specialist contractors
Ensure deliverables are on time, on strategy, and aligned to performance goals
Establish clear briefs, timelines, QA processes, and accountability measures
Identify opportunities to consolidate vendors, reduce inefficiencies, and improve ROI
AI Strategy + Enablement
Bring expert‑level perspective on how AI can improve modern B2B marketing execution
Use AI tools (LLMs, automation platforms, generative AI) to accelerate:
campaign ideation
audience and message personalization
nurture copy creation
reporting synthesis
QBR and executive‑ready insights
experimentation frameworks
Design repeatable AI workflows that improve team speed, quality, and strategic decision‑making
Identify high‑impact use cases where AI can reduce manual work and improve performance outcomes
Required Qualifications
6-8 years in B2B demand generation, ABM, digital marketing, or lifecycle marketing
Proven experience executing enterprise or mid‑market ABM programs
Strong working knowledge of LinkedIn Ads, display platforms, retargeting, and paid optimization
Strong experience with HubSpot (or equivalent MAP), Salesforce (or equivalent CRM), and intent data platforms such as ZoomInfo
Demonstrated success in improving website conversion and nurture performance
Experience managing multiple agencies and contractors simultaneously
Strong analytical and reporting skills with pipeline orientation
Demonstrated AI fluency, including experience applying LLMs and generative AI tools to marketing workflows
Ability to move quickly, independently, and with strong executive judgment
Engagement Type
Contract / Fractional
Senior individual contributor with strategic ownership
Cross‑functional collaboration with sales, RevOps, product marketing, and executive leadership
Meaningful early contributions expected within the first 60–90 days
Physical Demands And Work Environment The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.
Travel Little to no travel required.
The Perks!
Annual bonus, subject to company and individual performance
Equity plan participation
Company‑subsidized benefits: medical, dental, vision, life insurance
Flexible Spending Accounts: healthcare and dependent care
6% 401(k) match with immediate vesting
Flexible Time Off
Expected annual salary: $115,000 – $145,000 (subject to adjustment for relevant experience, skills, geo location)
Additionally, employees receive a free RTD pass; reimbursed parking; free access to the building gym.
The company is an Equal Opportunity Employer, drug‑free workplace, and complies with ADA regulations as applicable. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.
Redaptive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Founded in 2015 and headquartered in Denver, Colorado, Redaptive is comprised of over 350 employees and operates across 12,000+ sites in over 10 countries. Redaptive, Inc. is an equal employment opportunity employer, and all qualified applicants will receive consideration for employment. For more information, visit www.redaptive.com.
Our Company Culture Our company culture is exciting, collaborative, and fast paced. We are passionate about changing the world and helping our customers become more environmentally sustainable and profitable. From decarbonizing facilities to modernizing critical infrastructure, our work delivers measurable impact for our customers, communities, and the planet. We are looking for team members who are driven, passionate, and want to take on a diverse set of challenges to help grow a great company.
#J-18808-Ljbffr
About The Role We seek a Marketing Manager to lead the execution and optimization of our Account-Based Marketing (ABM) programs and digital marketing strategy. This is a Denver based role working under our hybrid policy.
This role is ideal for a highly strategic, hands‑on marketer who thrives in complex B2B environments and can operate across campaign strategy, paid media, lifecycle marketing, and marketing operations — with strong instincts for website optimization, vendor management, and AI‑enabled workflow design.
The ideal candidate brings deep expertise in LinkedIn advertising, display, email nurture strategy, website conversion optimization, and marketing systems orchestration, while also leveraging AI tools (eg LLMs, generative AI platforms) to improve speed, personalization, reporting, and campaign performance.
This person will play a critical role in driving pipeline growth, improving campaign efficiency, and ensuring operational excellence across our martech ecosystem.
Key Responsibilities ABM Campaign Strategy + Execution (Pipeline, Engagement, MQAs)
Own the end-to-end execution of ABM campaigns aligned to target accounts, buying groups, verticals, and sales priorities
Translate strategic priorities into multi-channel campaign plays across paid, web, email, and nurture
Build, launch, optimize, and report on integrated campaigns designed to drive engagement, meetings, and pipeline
Partner closely with sales, product marketing, and leadership to align messaging and account prioritization
Digital Marketing + Paid Media
Lead execution and optimization of paid advertising programs (LinkedIn, Display, retargeting) with focus on audience segmentation, creative testing, and conversion performance
Continuously optimize spending, audience segmentation, creative testing, and conversion performance
Identify opportunities to improve CPL, account engagement, and influenced pipeline
Website Optimization + Conversion
Own website performance strategy tied to ABM and demand generation goals
Improve conversion rates through landing page optimization, CTA testing, messaging improvements, and personalization
Partner with internal and external web resources to ensure rapid testing and deployment
Email Marketing + Lifecycle Nurture
Develop and optimize nurture streams in HubSpot to support buying‑stage progression
Build persona- and account-specific nurture journeys
Improve email performance through segmentation, timing, AI‑assisted content iteration, and behavioral triggers
Create scalable frameworks for always‑on nurture and re‑engagement
Marketing Operations + Systems
Support and optimize the flow of data, lead routing, and campaign attribution across Hubspot, Zoominfo, Salesforce
Ensure clean campaign execution, list hygiene, segmentation accuracy, and reporting integrity
Build scalable workflows for account scoring, MQA support, lifecycle progression, and sales handoff
Improve operational visibility across campaign performance and funnel reporting
Contractor + Vendor Management
Manage multiple third‑party agencies, freelancers, and specialist contractors
Ensure deliverables are on time, on strategy, and aligned to performance goals
Establish clear briefs, timelines, QA processes, and accountability measures
Identify opportunities to consolidate vendors, reduce inefficiencies, and improve ROI
AI Strategy + Enablement
Bring expert‑level perspective on how AI can improve modern B2B marketing execution
Use AI tools (LLMs, automation platforms, generative AI) to accelerate:
campaign ideation
audience and message personalization
nurture copy creation
reporting synthesis
QBR and executive‑ready insights
experimentation frameworks
Design repeatable AI workflows that improve team speed, quality, and strategic decision‑making
Identify high‑impact use cases where AI can reduce manual work and improve performance outcomes
Required Qualifications
6-8 years in B2B demand generation, ABM, digital marketing, or lifecycle marketing
Proven experience executing enterprise or mid‑market ABM programs
Strong working knowledge of LinkedIn Ads, display platforms, retargeting, and paid optimization
Strong experience with HubSpot (or equivalent MAP), Salesforce (or equivalent CRM), and intent data platforms such as ZoomInfo
Demonstrated success in improving website conversion and nurture performance
Experience managing multiple agencies and contractors simultaneously
Strong analytical and reporting skills with pipeline orientation
Demonstrated AI fluency, including experience applying LLMs and generative AI tools to marketing workflows
Ability to move quickly, independently, and with strong executive judgment
Engagement Type
Contract / Fractional
Senior individual contributor with strategic ownership
Cross‑functional collaboration with sales, RevOps, product marketing, and executive leadership
Meaningful early contributions expected within the first 60–90 days
Physical Demands And Work Environment The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.
Travel Little to no travel required.
The Perks!
Annual bonus, subject to company and individual performance
Equity plan participation
Company‑subsidized benefits: medical, dental, vision, life insurance
Flexible Spending Accounts: healthcare and dependent care
6% 401(k) match with immediate vesting
Flexible Time Off
Expected annual salary: $115,000 – $145,000 (subject to adjustment for relevant experience, skills, geo location)
Additionally, employees receive a free RTD pass; reimbursed parking; free access to the building gym.
The company is an Equal Opportunity Employer, drug‑free workplace, and complies with ADA regulations as applicable. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.
Redaptive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Founded in 2015 and headquartered in Denver, Colorado, Redaptive is comprised of over 350 employees and operates across 12,000+ sites in over 10 countries. Redaptive, Inc. is an equal employment opportunity employer, and all qualified applicants will receive consideration for employment. For more information, visit www.redaptive.com.
Our Company Culture Our company culture is exciting, collaborative, and fast paced. We are passionate about changing the world and helping our customers become more environmentally sustainable and profitable. From decarbonizing facilities to modernizing critical infrastructure, our work delivers measurable impact for our customers, communities, and the planet. We are looking for team members who are driven, passionate, and want to take on a diverse set of challenges to help grow a great company.
#J-18808-Ljbffr