Director of Communications
Young World Physical Education, Jasper, TX, United States
Director of Communications
Jasper Independent School District Administration – Jasper, Texas. Open in Google Maps.
This job is also posted in Jasper Independent School District.
Job Details Job ID:
5648454
Application Deadline:
Posted until filled
Posted:
Apr 15, 2026 5:00 AM (UTC)
Starting Date:
Immediately
Job Description Job Title:
Director of Communications
Exemption Status:
Chapter 21
Reports to:
Superintendent
Part Time:
113 Days
Department/School:
Administration
Primary Purpose The Director of Communications is responsible for developing, implementing, and managing a comprehensive communications program that promotes positive public relations between the district and the community. This position oversees all internal and external communications, including media relations, social media, branding, and digital presence, while ensuring alignment with district goals and priorities. The Director serves as a key advisor to district leadership and ensures consistent, transparent, and effective communication across all campuses and departments.
Qualifications Education/Certification:
Bachelor’s degree or certifications in English, journalism, communications, or related field.
Special Knowledge/Skills:
Exceptional written and verbal communication skills
Strong public relations and media relations expertise
Knowledge of social media platforms, trends, and analytics
Ability to manage multiple projects and meet deadlines
Strong organizational, interpersonal, and leadership skills
Ability to present effectively to diverse audiences
Knowledge of branding, marketing, and digital communications
Ability to maintain confidentiality and handle sensitive information
Experience:
5 years teaching, journalism, or communications experience
Major Responsibilities and Duties
Primary Roles
Strategic Communication Leadership
Develop and implement a district-wide communications plan
Align messaging with district goals (academics, athletics, safety, culture). Weekly newsletter from district sent Sunday evening and from Principals of each campus.
Serve as a key advisor to the superintendent and leadership team
Ensure consistency in tone, branding, and messaging across all campuses
Assist Athletics in social media launch
Social Media Management
Manage all official district platforms
Create engaging, positive content highlighting:
Student achievements
Staff recognition
Programs and events
Monitor comments and messages
Establish guidelines for campus-level social media use and platforms
Public Relations & Media Relations
Act as the official spokesperson when needed
Build relationships with local media outlets
Write and distribute:
Press releases
Media advisories
Public statements
Coordinate interviews and media coverage
Content Creation & Design
Write, edit, and produce newsletters, social media posts, speeches, and talking points
Use tools like Canva, Adobe, or video editing software
Capture photos/videos at events (often evenings/weekends)
Promote Student of the week at each campus & Bulldog of the Month (Employees) posted on social media and shared with local news outlets (KJAS, ETX Banner)
In addition to Campus regular post from Campus Parent Liaisons, create 5 posts per campus per week celebrating student outcomes and staff achievements
2 monthly news articles written and shared with local media outlets
Internal Communication
Assist Principals in keeping staff and parents informed through weekly staff updates (Sway, etc.) and leadership briefings weekly campus reports
Help principals communicate effectively with parents and staff
Support HR with recruitment messaging and employee engagement
Branding & Storytelling
Promote a strong, unified district identity
Highlight success stories through videos, graphics, and features on students and staff
Maintain brand standards (logos, colors, messaging)
Community Engagement
Strengthen relationships with parents, community members, local businesses and organizations
Promote events and initiatives
Help manage community perception and trust
Ambassadors group
Secondary Roles
Assist Superintendent, Deputy Superintendent, principals when needed
Crisis Communication
Develop a crisis communication plan
Provide rapid, accurate communication during safety incidents, weather closures, sensitive student/staff situations
Work closely with law enforcement and administration
Ensure messaging is timely, transparent, and legally appropriate
Assist Technology Department
Website & Digital Presence
Monitor the district website for accuracy, accessibility, and timeliness
Ensure campuses maintain updated pages
Assist Central office and DOI Staff when needed
Compliance & Policy Awareness
Ensure communication follows FERPA, Texas Education Agency guidelines, Board policies
Support public information requests when needed
Analytics & Improvement
Track engagement and performance metrics
Adjust strategy based on what works
Report communication effectiveness to leadership
What Makes Someone Effective in This Role
Strong writing and storytelling skills
Ability to stay calm under pressure (especially in crises)
High level of professionalism and discretion
Understanding of school culture including academics, extra-curricular activities, and community pride
Availability beyond normal hours, (after hours posting of messages etc.)
Supervisory Responsibilities Supervise campus liaisons, and campus posts and communications as well as other district groups communications such as athletics, and band.
Demands and Factors Tools/Equipment Used:
Standard office equipment including personal computer and peripherals; camera; video camera, social media, AI and various software to create content.
Posture:
Prolonged sitting; occasional bending/stooping, pushing/pulling, and twisting
Motion:
Repetitive hand motions including frequent keyboarding and use of mouse; occasional reaching
Lifting:
Occasional light lifting and carrying (less than 15 pounds)
Environment:
May work prolonged or irregular hours; frequent districtwide travel
Mental Demands:
Work with frequent interruptions; maintain emotional control under stress
This document describes the general purpose and responsibilities assigned to this job and is not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.
Position Type:
Part-Time
Salary:
$324.72 to $453.06 Per Day
Job Requirements
Citizenship, residency or work visa required
#J-18808-Ljbffr
This job is also posted in Jasper Independent School District.
Job Details Job ID:
5648454
Application Deadline:
Posted until filled
Posted:
Apr 15, 2026 5:00 AM (UTC)
Starting Date:
Immediately
Job Description Job Title:
Director of Communications
Exemption Status:
Chapter 21
Reports to:
Superintendent
Part Time:
113 Days
Department/School:
Administration
Primary Purpose The Director of Communications is responsible for developing, implementing, and managing a comprehensive communications program that promotes positive public relations between the district and the community. This position oversees all internal and external communications, including media relations, social media, branding, and digital presence, while ensuring alignment with district goals and priorities. The Director serves as a key advisor to district leadership and ensures consistent, transparent, and effective communication across all campuses and departments.
Qualifications Education/Certification:
Bachelor’s degree or certifications in English, journalism, communications, or related field.
Special Knowledge/Skills:
Exceptional written and verbal communication skills
Strong public relations and media relations expertise
Knowledge of social media platforms, trends, and analytics
Ability to manage multiple projects and meet deadlines
Strong organizational, interpersonal, and leadership skills
Ability to present effectively to diverse audiences
Knowledge of branding, marketing, and digital communications
Ability to maintain confidentiality and handle sensitive information
Experience:
5 years teaching, journalism, or communications experience
Major Responsibilities and Duties
Primary Roles
Strategic Communication Leadership
Develop and implement a district-wide communications plan
Align messaging with district goals (academics, athletics, safety, culture). Weekly newsletter from district sent Sunday evening and from Principals of each campus.
Serve as a key advisor to the superintendent and leadership team
Ensure consistency in tone, branding, and messaging across all campuses
Assist Athletics in social media launch
Social Media Management
Manage all official district platforms
Create engaging, positive content highlighting:
Student achievements
Staff recognition
Programs and events
Monitor comments and messages
Establish guidelines for campus-level social media use and platforms
Public Relations & Media Relations
Act as the official spokesperson when needed
Build relationships with local media outlets
Write and distribute:
Press releases
Media advisories
Public statements
Coordinate interviews and media coverage
Content Creation & Design
Write, edit, and produce newsletters, social media posts, speeches, and talking points
Use tools like Canva, Adobe, or video editing software
Capture photos/videos at events (often evenings/weekends)
Promote Student of the week at each campus & Bulldog of the Month (Employees) posted on social media and shared with local news outlets (KJAS, ETX Banner)
In addition to Campus regular post from Campus Parent Liaisons, create 5 posts per campus per week celebrating student outcomes and staff achievements
2 monthly news articles written and shared with local media outlets
Internal Communication
Assist Principals in keeping staff and parents informed through weekly staff updates (Sway, etc.) and leadership briefings weekly campus reports
Help principals communicate effectively with parents and staff
Support HR with recruitment messaging and employee engagement
Branding & Storytelling
Promote a strong, unified district identity
Highlight success stories through videos, graphics, and features on students and staff
Maintain brand standards (logos, colors, messaging)
Community Engagement
Strengthen relationships with parents, community members, local businesses and organizations
Promote events and initiatives
Help manage community perception and trust
Ambassadors group
Secondary Roles
Assist Superintendent, Deputy Superintendent, principals when needed
Crisis Communication
Develop a crisis communication plan
Provide rapid, accurate communication during safety incidents, weather closures, sensitive student/staff situations
Work closely with law enforcement and administration
Ensure messaging is timely, transparent, and legally appropriate
Assist Technology Department
Website & Digital Presence
Monitor the district website for accuracy, accessibility, and timeliness
Ensure campuses maintain updated pages
Assist Central office and DOI Staff when needed
Compliance & Policy Awareness
Ensure communication follows FERPA, Texas Education Agency guidelines, Board policies
Support public information requests when needed
Analytics & Improvement
Track engagement and performance metrics
Adjust strategy based on what works
Report communication effectiveness to leadership
What Makes Someone Effective in This Role
Strong writing and storytelling skills
Ability to stay calm under pressure (especially in crises)
High level of professionalism and discretion
Understanding of school culture including academics, extra-curricular activities, and community pride
Availability beyond normal hours, (after hours posting of messages etc.)
Supervisory Responsibilities Supervise campus liaisons, and campus posts and communications as well as other district groups communications such as athletics, and band.
Demands and Factors Tools/Equipment Used:
Standard office equipment including personal computer and peripherals; camera; video camera, social media, AI and various software to create content.
Posture:
Prolonged sitting; occasional bending/stooping, pushing/pulling, and twisting
Motion:
Repetitive hand motions including frequent keyboarding and use of mouse; occasional reaching
Lifting:
Occasional light lifting and carrying (less than 15 pounds)
Environment:
May work prolonged or irregular hours; frequent districtwide travel
Mental Demands:
Work with frequent interruptions; maintain emotional control under stress
This document describes the general purpose and responsibilities assigned to this job and is not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.
Position Type:
Part-Time
Salary:
$324.72 to $453.06 Per Day
Job Requirements
Citizenship, residency or work visa required
#J-18808-Ljbffr