Copywriter (Manager)

Job Summary The Copywriter (Manager) is responsible for leading and managing the copywriting team, delivering creative, compelling, and brand‑aligned content across campaigns. This role ensures that all written communications from advertising campaigns, social media, and digital content to experiential activations are strategically crafted, high‑quality, and consistent with client objectives. The successful candidate will mentor copywriters, oversee content production, and collaborate closely with creative and strategy teams. Key Performance Areas Creative Writing & Content Production Team Leadership & Development Campaign Strategy Alignment Quality Control & Brand Voice Collaboration & Cross-Functional Coordination Innovation & Trend Awareness Key Responsibilities 1. Creative Writing & Content Production Lead the creation of copies for campaigns across platforms (digital, print, experiential) Ensure messaging aligns with client objectives and brand voice Produce high‑quality content for advertising, social media, and experiential marketing Review and approve copy from team members to maintain quality 2. Team Leadership & Development Manage, mentor, and motivate the copywriting team Assign tasks, monitor workloads, and ensure deadlines are met Provide constructive feedback and professional development opportunities Foster a culture of creativity, accountability, and collaboration 3. Campaign Strategy Alignment Collaborate with strategy and planning teams to understand campaign goals Translate insights into creative messaging and content Ensure all copy supports campaign objectives and resonates with target audiences 4. Quality Control & Brand Voice Maintain consistency in brand tone and messaging across all content Proofread, edit, and ensure error‑free copy Enforce adherence to client guidelines, messaging frameworks, and brand standards 5. Collaboration & Cross-Functional Coordination Work closely with art directors, designers, and production teams Participate in brainstorming and ideation sessions Support account teams in client presentations and deliverables Ensure alignment between content, visuals, and overall creative execution 6. Innovation & Trend Awareness Stay up to date with creative trends, copywriting techniques, and industry best practices Introduce fresh ideas, formats, and storytelling approaches to campaigns Encourage experimentation and creative innovation within the team Working Experience 5 - 10 Years Education First Degree #J-18808-Ljbffr