AVP - Credit Card Product Strategy/Acquisitions
Zachary Piper Solutions, Virginia, MN, United States
Zachary Piper Solutions
is currently seeking an
AVP – Credit Card Product Strategy/Acquisitions
in Mclean, VA
Responsibilities for the AVP – Credit Card Product Strategy/Acquisitions
Own end to end card acquisition strategy across Direct Mail, Digital, Financial and Contact Centers, and Partnership channels.
Deliver against aggressive new card acquisition targets while maintaining disciplined economics. Establish channel specific KPIs, dashboards and performance routines.
Drive acquisition campaigns including pre-approval, pre-screen and invitation to apply campaigns across member base and non-members in the target segments.
Responsible for collaborating with partners to manage CPA, payback and lifetime value targets.
Closely partner with credit policy and analytics team on segmentation, targeting and credit buy box expansion for acquisition. Continuously monitor and improve the credit declines, identify policy improvement areas and process issues.
Partner with Decision Science team to build and improve models to effectively target new members. Partner with marketing to refine targeting, offers and channel strategies.
Collaborate with underwriting, technology and operations to improve application flows and scalability.
Identify growth constraints and develop corrective action plans. Drive alignment across channel leaders on growth priorities.
Provide product performance reporting as well as industry benchmark data to executive management; be an expert with respect to the competitive landscape.
Qualifications for the AVP – Credit Card Product Strategy/Acquisitions
Bachelor’s Degree in business or marketing required, Master’s Degree preferred.
Minimum of twelve (12) years’ experience in card acquisition, growth or product leadership roles at credit union, banking and/or fintech industries.
Minimum of five (5) years’ direct management experience.
Proven success in driving acquisition at scale across multiple channels.
Strong expertise in acquisition economics, direct marketing, and funnel optimization.
Experience working with branches and contact centers distribution models.
Strong analytical and financial skills coupled with execution discipline.
Proven ability to address and persuade multiple constituencies including senior executives. Demonstrated ability to influence cross function teams.
Compensation for the AVP – Credit Card Product Strategy/Acquisitions
$180,000 – $200,000 *Depending on Experience
Cigna Medical, Dental, Vision, Holidays, 401k, PTO and Sick leave as required by law.
#J-18808-Ljbffr
is currently seeking an
AVP – Credit Card Product Strategy/Acquisitions
in Mclean, VA
Responsibilities for the AVP – Credit Card Product Strategy/Acquisitions
Own end to end card acquisition strategy across Direct Mail, Digital, Financial and Contact Centers, and Partnership channels.
Deliver against aggressive new card acquisition targets while maintaining disciplined economics. Establish channel specific KPIs, dashboards and performance routines.
Drive acquisition campaigns including pre-approval, pre-screen and invitation to apply campaigns across member base and non-members in the target segments.
Responsible for collaborating with partners to manage CPA, payback and lifetime value targets.
Closely partner with credit policy and analytics team on segmentation, targeting and credit buy box expansion for acquisition. Continuously monitor and improve the credit declines, identify policy improvement areas and process issues.
Partner with Decision Science team to build and improve models to effectively target new members. Partner with marketing to refine targeting, offers and channel strategies.
Collaborate with underwriting, technology and operations to improve application flows and scalability.
Identify growth constraints and develop corrective action plans. Drive alignment across channel leaders on growth priorities.
Provide product performance reporting as well as industry benchmark data to executive management; be an expert with respect to the competitive landscape.
Qualifications for the AVP – Credit Card Product Strategy/Acquisitions
Bachelor’s Degree in business or marketing required, Master’s Degree preferred.
Minimum of twelve (12) years’ experience in card acquisition, growth or product leadership roles at credit union, banking and/or fintech industries.
Minimum of five (5) years’ direct management experience.
Proven success in driving acquisition at scale across multiple channels.
Strong expertise in acquisition economics, direct marketing, and funnel optimization.
Experience working with branches and contact centers distribution models.
Strong analytical and financial skills coupled with execution discipline.
Proven ability to address and persuade multiple constituencies including senior executives. Demonstrated ability to influence cross function teams.
Compensation for the AVP – Credit Card Product Strategy/Acquisitions
$180,000 – $200,000 *Depending on Experience
Cigna Medical, Dental, Vision, Holidays, 401k, PTO and Sick leave as required by law.
#J-18808-Ljbffr