Marketing Manager
Redaptive Inc., Denver, CO, United States
**Key Responsibilities****ABM Campaign Strategy + Execution (Pipeline, Engagement, MQAs)*** Own the end-to-end execution of ABM campaigns aligned to target accounts, buying groups, verticals, and sales priorities* Translate strategic priorities into **multi-channel campaign plays** across paid, web, email, and nurture* Build, launch, optimize, and report on integrated campaigns designed to drive engagement, meetings, and pipeline* Partner closely with sales, product marketing, and leadership to align messaging and account prioritization**Digital Marketing + Paid Media*** Lead execution and optimization of paid advertising programs (LinkedIn, Display, retargeting) with focus on audience segmentation, creative testing, and conversion performance* Continuously optimize spending, audience segmentation, creative testing, and conversion performance* Identify opportunities to improve CPL, account engagement, and influenced pipeline**Website Optimization + Conversion*** Own website performance strategy tied to ABM and demand generation goals* Improve conversion rates through landing page optimization, CTA testing, messaging improvements, and personalization* Partner with internal and external web resources to ensure rapid testing and deployment**Email Marketing + Lifecycle Nurture*** Develop and optimize nurture streams in HubSpot to support buying-stage progression* Build persona- and account-specific nurture journeys* Improve email performance through segmentation, timing, AI-assisted content iteration, and behavioral triggers* Create scalable frameworks for always-on nurture and re-engagement**Marketing Operations + Systems*** Support and optimize the flow of data, lead routing, and campaign attribution across Hubspot, Zoominfo, Salesforce* Ensure clean campaign execution, list hygiene, segmentation accuracy, and reporting integrity* Build scalable workflows for account scoring, MQA support, lifecycle progression, and sales handoff* Improve operational visibility across campaign performance and funnel reporting**Contractor + Vendor Management*** Manage multiple third-party agencies, freelancers, and specialist contractors* Ensure deliverables are on time, on strategy, and aligned to performance goals* Establish clear briefs, timelines, QA processes, and accountability measures* Identify opportunities to consolidate vendors, reduce inefficiencies, and improve ROI**AI Strategy + Enablement*** Bring expert-level perspective on how AI can improve modern B2B marketing execution* Use **AI tools (LLMs, automation platforms, generative AI)** to accelerate:
+ campaign ideation
+ audience and message personalization
+ nurture copy creation
+ reporting synthesis
+ QBR and executive-ready insights
+ experimentation frameworks* Design repeatable AI workflows that improve team speed, quality, and strategic decision-making**Required Qualifications** * 6-8 years in B2B demand generation, ABM, digital marketing, or lifecycle marketing* Proven experience executing enterprise or mid-market ABM programs* Strong working knowledge of LinkedIn Ads, display platforms, retargeting, and paid optimization* Strong experience with HubSpot (or equivalent MAP), Salesforce (or equivalent CRM), and intent data platforms such as ZoomInfo* Demonstrated success in improving website conversion and nurture performance* Experience managing multiple agencies and contractors simultaneously* Strong analytical and reporting skills with pipeline orientation* Demonstrated AI fluency, including experience applying LLMs and generative AI tools to marketing workflows* Ability to move quickly, independently, and with strong executive judgmentWhile performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.* Company-subsidized benefits: medical, dental, vision, life insurance* Flexible Spending Accounts: healthcare and dependent care* 6% 401(k) match with immediate vesting* Flexible Time Off* Expected annual salary:
$115,000 - $145,000
(subject to adjustment for relevant experience, skills, geo location)The company is an Equal Opportunity Employer, drug-free workplace, and complies withpossible modification to reasonably accommodate individuals with disabilities. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. ADA regulations as applicable. All duties and responsibilities are essential functions and requirements and are subject to Redaptive helps large companies modernize their infrastructure with no upfront capital. We fund and execute energy and equipment upgrades across their real estate portfolios, then measure the results so they can reinvest savings into growth. We call it Infrastructure Monetization.
Our company culture is exciting, collaborative, and fast paced. We are passionate about changing the world and helping our customers become more environmentally sustainable and profitable. From decarbonizing facilities to modernizing critical infrastructure, our work delivers measurable impact for our customers, communities, and the planet. We are looking for team members who are driven, passionate, and want to take on a diverse set of challenges to help grow a great company.
Founded in 2015 and headquartered in Denver, Colorado, Redaptive is comprised of over 350 employees and operates across 12,000+ sites in over 10 countries. Redaptive, Inc. is an equal employment opportunity employer, and all qualified applicants will receive consideration for employment. For more information, visit www.redaptive.com. #J-18808-Ljbffr
+ campaign ideation
+ audience and message personalization
+ nurture copy creation
+ reporting synthesis
+ QBR and executive-ready insights
+ experimentation frameworks* Design repeatable AI workflows that improve team speed, quality, and strategic decision-making**Required Qualifications** * 6-8 years in B2B demand generation, ABM, digital marketing, or lifecycle marketing* Proven experience executing enterprise or mid-market ABM programs* Strong working knowledge of LinkedIn Ads, display platforms, retargeting, and paid optimization* Strong experience with HubSpot (or equivalent MAP), Salesforce (or equivalent CRM), and intent data platforms such as ZoomInfo* Demonstrated success in improving website conversion and nurture performance* Experience managing multiple agencies and contractors simultaneously* Strong analytical and reporting skills with pipeline orientation* Demonstrated AI fluency, including experience applying LLMs and generative AI tools to marketing workflows* Ability to move quickly, independently, and with strong executive judgmentWhile performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.* Company-subsidized benefits: medical, dental, vision, life insurance* Flexible Spending Accounts: healthcare and dependent care* 6% 401(k) match with immediate vesting* Flexible Time Off* Expected annual salary:
$115,000 - $145,000
(subject to adjustment for relevant experience, skills, geo location)The company is an Equal Opportunity Employer, drug-free workplace, and complies withpossible modification to reasonably accommodate individuals with disabilities. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. ADA regulations as applicable. All duties and responsibilities are essential functions and requirements and are subject to Redaptive helps large companies modernize their infrastructure with no upfront capital. We fund and execute energy and equipment upgrades across their real estate portfolios, then measure the results so they can reinvest savings into growth. We call it Infrastructure Monetization.
Our company culture is exciting, collaborative, and fast paced. We are passionate about changing the world and helping our customers become more environmentally sustainable and profitable. From decarbonizing facilities to modernizing critical infrastructure, our work delivers measurable impact for our customers, communities, and the planet. We are looking for team members who are driven, passionate, and want to take on a diverse set of challenges to help grow a great company.
Founded in 2015 and headquartered in Denver, Colorado, Redaptive is comprised of over 350 employees and operates across 12,000+ sites in over 10 countries. Redaptive, Inc. is an equal employment opportunity employer, and all qualified applicants will receive consideration for employment. For more information, visit www.redaptive.com. #J-18808-Ljbffr