Field Marketing Manager
Sales Talent Agency, New York, NY, United States
About the Opportunity
We’re partnered with a rapidly scaling SaaS company building an AI-driven platform for one of the most complex and high-stakes industries in the world. With strong product-market fit and increasing investment in GTM, the company is doubling down on
field marketing as a core driver of pipeline and revenue . This is not an “events for brand” role. This is a pipeline ownership role. The Role
You will own field marketing end-to-end, turning events into measurable pipeline and revenue. Working closely with Sales, you will drive pre-event engagement, ensure strong on-site execution, and build repeatable post-event conversion processes. What You’ll Do
Own end-to-end execution of field marketing initiatives, including conferences, events, and executive programs Plan and manage all event logistics, including vendors, timelines, and on-site execution Partner with Sales to identify target accounts and drive pre-event meeting booking strategies Execute outbound campaigns (email, LinkedIn, etc.) to generate meetings ahead of events Support AEs on-site to maximize meeting quality and attendance Build and implement structured post-event follow-up workflows to drive pipeline conversion Track and report on meetings, attendance, pipeline generated, and conversion rates Develop and scale repeatable event playbooks across all stages of execution Organize and run executive dinners and roundtables Optimize cost per meeting and cost per opportunity Continuously refine targeting, messaging, and event strategy with Sales and Growth Ensure every event is tied to measurable pipeline and revenue outcomes About You
Operator — you execute end-to-end with high ownership Scrappy — you find ways to make things happen Highly organized — you manage multiple priorities and stakeholders Revenue-minded — you think in pipeline, not attendance Collaborative — strong partner to Sales Detail-oriented — you care about execution quality Requirements
2–5 years of experience in B2B field or event marketing Experience executing conferences, trade shows, or field events Proven ability to manage logistics, vendors, and timelines Experience with pre-event outreach and post-event follow-up workflows Strong collaboration with Sales teams, including meeting booking and on-site support Nice to Have
Experience running executive dinners or roundtables Familiarity with ABM-style targeting Experience with tools like HubSpot, Salesforce, Splash, or Goldcast Exposure to fintech, SaaS, or compliance-related events Why This Role
Direct ownership of pipeline generation High visibility and collaboration with Sales leadership Opportunity to build and scale the field marketing function Fast-paced, high-growth environment with strong market demand
#J-18808-Ljbffr
We’re partnered with a rapidly scaling SaaS company building an AI-driven platform for one of the most complex and high-stakes industries in the world. With strong product-market fit and increasing investment in GTM, the company is doubling down on
field marketing as a core driver of pipeline and revenue . This is not an “events for brand” role. This is a pipeline ownership role. The Role
You will own field marketing end-to-end, turning events into measurable pipeline and revenue. Working closely with Sales, you will drive pre-event engagement, ensure strong on-site execution, and build repeatable post-event conversion processes. What You’ll Do
Own end-to-end execution of field marketing initiatives, including conferences, events, and executive programs Plan and manage all event logistics, including vendors, timelines, and on-site execution Partner with Sales to identify target accounts and drive pre-event meeting booking strategies Execute outbound campaigns (email, LinkedIn, etc.) to generate meetings ahead of events Support AEs on-site to maximize meeting quality and attendance Build and implement structured post-event follow-up workflows to drive pipeline conversion Track and report on meetings, attendance, pipeline generated, and conversion rates Develop and scale repeatable event playbooks across all stages of execution Organize and run executive dinners and roundtables Optimize cost per meeting and cost per opportunity Continuously refine targeting, messaging, and event strategy with Sales and Growth Ensure every event is tied to measurable pipeline and revenue outcomes About You
Operator — you execute end-to-end with high ownership Scrappy — you find ways to make things happen Highly organized — you manage multiple priorities and stakeholders Revenue-minded — you think in pipeline, not attendance Collaborative — strong partner to Sales Detail-oriented — you care about execution quality Requirements
2–5 years of experience in B2B field or event marketing Experience executing conferences, trade shows, or field events Proven ability to manage logistics, vendors, and timelines Experience with pre-event outreach and post-event follow-up workflows Strong collaboration with Sales teams, including meeting booking and on-site support Nice to Have
Experience running executive dinners or roundtables Familiarity with ABM-style targeting Experience with tools like HubSpot, Salesforce, Splash, or Goldcast Exposure to fintech, SaaS, or compliance-related events Why This Role
Direct ownership of pipeline generation High visibility and collaboration with Sales leadership Opportunity to build and scale the field marketing function Fast-paced, high-growth environment with strong market demand
#J-18808-Ljbffr