Patient Marketing Intern
Mallinckrodt Pharmaceuticals, Bridgewater, NJ, United States
Patient Marketing Intern
Location: Bridgewater, NJ
Requisition: JR000015672
The Patient Marketing Intern will gather insights into patients with rare or autoimmune disease or Patient Care Champions and distill the insights into Digital Marketing to achieve behavioral objectives. The data sources for this project will include primary research conducted over the years and secondary research available online and through patient advocacy groups and professional associations. The Patient Marketing Intern will develop a Creative Brief and work with the advertising agency to create ad units and with the media agency to place those units.
Key Responsibilities
Conduct/review market research
Compose a creative brief that incorporates customer insight
Work with agency to create advertising and/or materials to meet brand objectives
Shepherd materials through review and approval by Promotional Review Committee
Work with media agency to develop and execute media plan
Create a system of testing and optimization for both creative and media channels
Report on impact of work
Minimum Requirements
Education & Experience: MBA candidate or rising college junior or senior studying marketing
Relationship with Others / Scope of Position Reports to Director, Patient Marketing
Working Conditions Hybrid role; 3 days/week onsite
The expected base pay range for this position is $22K - $28K. The offered rate of pay will vary according to the candidate's current degree program and level of study.
Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.
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Requisition: JR000015672
The Patient Marketing Intern will gather insights into patients with rare or autoimmune disease or Patient Care Champions and distill the insights into Digital Marketing to achieve behavioral objectives. The data sources for this project will include primary research conducted over the years and secondary research available online and through patient advocacy groups and professional associations. The Patient Marketing Intern will develop a Creative Brief and work with the advertising agency to create ad units and with the media agency to place those units.
Key Responsibilities
Conduct/review market research
Compose a creative brief that incorporates customer insight
Work with agency to create advertising and/or materials to meet brand objectives
Shepherd materials through review and approval by Promotional Review Committee
Work with media agency to develop and execute media plan
Create a system of testing and optimization for both creative and media channels
Report on impact of work
Minimum Requirements
Education & Experience: MBA candidate or rising college junior or senior studying marketing
Relationship with Others / Scope of Position Reports to Director, Patient Marketing
Working Conditions Hybrid role; 3 days/week onsite
The expected base pay range for this position is $22K - $28K. The offered rate of pay will vary according to the candidate's current degree program and level of study.
Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.
#J-18808-Ljbffr