Head of Marketing Strategy— United States, Westlake, OH, Adhesive Technologies
Henkel ibérica portugal, unipessoal, lda, Westlake, OH, United States
Adhesive Technologies Marketing United States, Westlake, OH, OH Full Time Regular
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®,‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting‑edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
Identifies long‑term opportunities, develops strategies and creates SBU marketing strategy and campaigns
Develops and oversees marketing initiatives to accomplish global BU and SBU category financial goals
Partners with business to support and drive execution of series of projects in line with overall BU / SBU / category strategy
Develops and oversees consumer end‑to‑end strategy execution incl. digital marketing, content, media planning, agency and platform partner management
Leads, coaches and develops SBU regional (project) teams; partners with internal and external departments to effectively meet goals
Ensures continuous improvement initiatives in SBU to further develop the business
Analyses portfolio of market segments with customer penetration, market potential / share, profitability and competition
Leverages analytics to evaluate campaign, content and channel performance and to drive marketing ROI
Develops and distributes communications content to support engagement strategies and product go‑to‑market plans
Develops agile go‑to‑market strategies and plans for selected initiatives
Works with regions to adapt SBU plans and assets to develop innovative regional programs
Acts as the global Brand Equity Guardian, in terms of development, testing and assessment of brands
Leads and develops SBU Inno Pipeline of the relevant category by leading cross functional teams from Ideation to GTM.
What makes you a good fit
12‑15+ years of experience in relevant field
Digital marketing
AI organizational readiness and capabilities
People management and development
Market analysis
Design
Brand development & building
Sustainability
Brand communication
Brand activation
Financial planning & budgeting
Trade, customer knowledge & ecom area
Category & brand strategy
Critical thinking
Decision making
Some perks of joining Henkel
Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
Diverse national and international growth opportunities
Global wellbeing standards with health and preventive care programs
Gender‑neutral parental leave for a minimum of 8 weeks
Employee Share Plan with voluntary investment and Henkel matching shares
Annual performance bonus
Comprehensive healthcare including mental health support and 401(k) plan matched by employer
Family benefits including fertility support, fully paid parental leave, caregiver services
1 day off, sickness leave, holidays, volunteer time off, summer Fridays & more
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
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At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®,‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting‑edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
Identifies long‑term opportunities, develops strategies and creates SBU marketing strategy and campaigns
Develops and oversees marketing initiatives to accomplish global BU and SBU category financial goals
Partners with business to support and drive execution of series of projects in line with overall BU / SBU / category strategy
Develops and oversees consumer end‑to‑end strategy execution incl. digital marketing, content, media planning, agency and platform partner management
Leads, coaches and develops SBU regional (project) teams; partners with internal and external departments to effectively meet goals
Ensures continuous improvement initiatives in SBU to further develop the business
Analyses portfolio of market segments with customer penetration, market potential / share, profitability and competition
Leverages analytics to evaluate campaign, content and channel performance and to drive marketing ROI
Develops and distributes communications content to support engagement strategies and product go‑to‑market plans
Develops agile go‑to‑market strategies and plans for selected initiatives
Works with regions to adapt SBU plans and assets to develop innovative regional programs
Acts as the global Brand Equity Guardian, in terms of development, testing and assessment of brands
Leads and develops SBU Inno Pipeline of the relevant category by leading cross functional teams from Ideation to GTM.
What makes you a good fit
12‑15+ years of experience in relevant field
Digital marketing
AI organizational readiness and capabilities
People management and development
Market analysis
Design
Brand development & building
Sustainability
Brand communication
Brand activation
Financial planning & budgeting
Trade, customer knowledge & ecom area
Category & brand strategy
Critical thinking
Decision making
Some perks of joining Henkel
Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
Diverse national and international growth opportunities
Global wellbeing standards with health and preventive care programs
Gender‑neutral parental leave for a minimum of 8 weeks
Employee Share Plan with voluntary investment and Henkel matching shares
Annual performance bonus
Comprehensive healthcare including mental health support and 401(k) plan matched by employer
Family benefits including fertility support, fully paid parental leave, caregiver services
1 day off, sickness leave, holidays, volunteer time off, summer Fridays & more
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
#J-18808-Ljbffr