Product Marketing Lead
SAP SE, Indianapolis, IN, United States
SAP Customer Experience (CX) seeks a strategic, hands‑on Product Marketing Lead to strengthen the SAP Engagement Cloud product marketing team. This role will lead technical storytelling, executive‑ready messaging, and GTM excellence, ensuring SAP marketing and engagement solutions are clearly differentiated in the market.
Key Responsibilities
Own and evolve the SAP Engagement Cloud portfolio narrative, ensuring a unified, differentiated platform story across marketing, engagement, and customer lifecycle solutions
Translate product innovation into clear, compelling platform positioning that reflects SAP’s broader Business Suite and Intelligent CX strategy
Ensure consistency of messaging across products, solutions, industries, and GTM motions
Lead GTM strategy and execution for cross‑product initiatives, including launches, lifecycle programs, and Tier 1 event narratives
Define and drive the portfolio‑level marketing plan (target audiences, priorities, investment focus, and success metrics) in partnership with Marketing and Field teams
Ensure GTM efforts are aligned, scalable, and drive measurable pipeline, adoption, and revenue
Partner closely with Commercialization and Revenue leadership to embed business priorities, growth targets, and monetization strategy into portfolio messaging
Shape solution narratives and packaging that reflect how customers buy, driving pipeline creation and expansion within the SAP install base
Influence product strategy and roadmap direction through market, customer, and competitive insights
Analyst & Market Influence
Partner with Analyst Relations to define briefing strategy, messaging, and evaluation narratives that reflect SAP’s differentiated value and market leadership
Act as a primary spokesperson for the portfolio across analysts, customers, and industry forums
Drive thought leadership and external positioning, strengthening SAP’s standing in analyst evaluations and market perception
Who You Are
12+ years of experience in Product Marketing, GTM strategy, or related roles within enterprise SaaS or CX
Proven track record of owning portfolio positioning, market strategy, and cross‑product GTM execution
Deep experience aligning product marketing with commercialization, revenue strategy, and business outcomes
Strong understanding of analyst relations and market dynamics, with experience influencing evaluations
Exceptional ability to translate complex platforms into clear, differentiated narratives tied to growth and customer value
Executive presence with the ability to influence C‑level stakeholders internally and externally
Compensation Range Transparency SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 176,300‑374,200 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements:
SAP North America Benefits .
Equal Employment Opportunity Statement Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status or disability.
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Key Responsibilities
Own and evolve the SAP Engagement Cloud portfolio narrative, ensuring a unified, differentiated platform story across marketing, engagement, and customer lifecycle solutions
Translate product innovation into clear, compelling platform positioning that reflects SAP’s broader Business Suite and Intelligent CX strategy
Ensure consistency of messaging across products, solutions, industries, and GTM motions
Lead GTM strategy and execution for cross‑product initiatives, including launches, lifecycle programs, and Tier 1 event narratives
Define and drive the portfolio‑level marketing plan (target audiences, priorities, investment focus, and success metrics) in partnership with Marketing and Field teams
Ensure GTM efforts are aligned, scalable, and drive measurable pipeline, adoption, and revenue
Partner closely with Commercialization and Revenue leadership to embed business priorities, growth targets, and monetization strategy into portfolio messaging
Shape solution narratives and packaging that reflect how customers buy, driving pipeline creation and expansion within the SAP install base
Influence product strategy and roadmap direction through market, customer, and competitive insights
Analyst & Market Influence
Partner with Analyst Relations to define briefing strategy, messaging, and evaluation narratives that reflect SAP’s differentiated value and market leadership
Act as a primary spokesperson for the portfolio across analysts, customers, and industry forums
Drive thought leadership and external positioning, strengthening SAP’s standing in analyst evaluations and market perception
Who You Are
12+ years of experience in Product Marketing, GTM strategy, or related roles within enterprise SaaS or CX
Proven track record of owning portfolio positioning, market strategy, and cross‑product GTM execution
Deep experience aligning product marketing with commercialization, revenue strategy, and business outcomes
Strong understanding of analyst relations and market dynamics, with experience influencing evaluations
Exceptional ability to translate complex platforms into clear, differentiated narratives tied to growth and customer value
Executive presence with the ability to influence C‑level stakeholders internally and externally
Compensation Range Transparency SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 176,300‑374,200 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements:
SAP North America Benefits .
Equal Employment Opportunity Statement Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status or disability.
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