Senior Social & Influencer Marketing Manager
ThredUp, Oakland, CA, United States
What You’ll Get To
Lead and evolve ThredUp’s overall social strategy – setting the vision, defining the role of each channel, and ensuring our social presence drives brand and business goals through distinctive, platform-native storytelling.
Develop and maintain a social playbook that captures our strategy, tone, and creative direction, and serves as a guiding resource for cross‑functional partners.
Lead and manage ThredUp’s influencer and creator marketing programs – partnering with external agencies and internal teams to execute campaigns, ensure alignment with integrated marketing initiatives, and drive reach, engagement, and customer growth.
Partner with Creative to establish social‑first creative guidelines for visuals and copy, while identifying and managing workstreams to bring new creative formats to life.
Own and manage the social content calendar and overall social content development plan, ensuring alignment with integrated marketing campaigns and driving long‑term channel growth.
Lead social content strategy – translating campaigns into social‑first ideas, identifying trends, and concepting or directing the creation of breakthrough, platform‑native content.
Guide the creative development and execution process end‑to‑end, partnering with Creative and content partners to concept, brief, and refine social ideas and assets, ensuring storytelling and execution are social‑first and built to perform on‑platform.
Provide direction and oversight to internal and external support, ensuring high‑quality execution across social and influencer programs.
Integrate influencer, creator, and UGC content into the broader social and marketing ecosystem, including leveraging creator assets across owned channels to maximize impact.
Own channel KPIs and reporting, driving performance optimization and growth across reach, engagement, and video views.
Serve as liaison to Creative and Grow/Paid teams, ensuring organic and paid efforts complement one another (via boosting, whitelisting, spark, etc.).
Lead community management strategy – ensuring timely responses to DMs, comments, and escalations, and fostering an authentic brand voice in social interactions.
What We’re Looking For
6‑8+ years of experience in social media, with experience in influencer or creator marketing, and a strong record of growing and managing brand channels, especially in a DTC environment.
Proven ability to generate breakthrough creative ideas and own the development of social‑first content strategies that drive channel growth.
Deep understanding of social media platforms, trends, analytics, and best practices, with the ability to turn insights into actionable strategy.
Experience developing, executing, and iterating on social‑first creative concepts and integrated campaigns in collaboration with Creative, Growth, Brand, and influencer or creator partners.
Strong project management skills with the ability to manage multiple workstreams, including agency and partner relationships, and deliver results in a fast‑paced environment.
Excellent communication and storytelling skills with the ability to shape brand voice and engage diverse audiences.
Analytical mindset with experience tracking KPIs, optimizing performance, and connecting engagement to business results – with a focus on growing channels and driving measurable impact.
Proactive problem solver who identifies opportunities, drives alignment, and fosters collaboration across teams and partners.
Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree or equivalent experience preferred.
At ThredUp, your base pay is one part of your total compensation package. This role pays between $138,000 and $150,000, and your actual base pay will depend on your skills, qualifications, experience, and location.
This role is not eligible for visa sponsorship.
What We Offer
4‑day work week, with Fridays off
Hybrid work environment: 3 days in the office and 1 day remote each week
Competitive salary (we leverage market data)
Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards
Employee stock purchase plan
Flexible PTO (take the time you need) + 13 company holidays
Paid Sabbatical after 3 years of full‑time employment
Generous paid parental leave for new mothers and fathers
Medical, dental, vision, 401k, life and disability insurance offered
We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth
We believe diversity, inclusion and belonging is key for our team At ThredUp, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one‑of‑a‑kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.
#J-18808-Ljbffr
Lead and evolve ThredUp’s overall social strategy – setting the vision, defining the role of each channel, and ensuring our social presence drives brand and business goals through distinctive, platform-native storytelling.
Develop and maintain a social playbook that captures our strategy, tone, and creative direction, and serves as a guiding resource for cross‑functional partners.
Lead and manage ThredUp’s influencer and creator marketing programs – partnering with external agencies and internal teams to execute campaigns, ensure alignment with integrated marketing initiatives, and drive reach, engagement, and customer growth.
Partner with Creative to establish social‑first creative guidelines for visuals and copy, while identifying and managing workstreams to bring new creative formats to life.
Own and manage the social content calendar and overall social content development plan, ensuring alignment with integrated marketing campaigns and driving long‑term channel growth.
Lead social content strategy – translating campaigns into social‑first ideas, identifying trends, and concepting or directing the creation of breakthrough, platform‑native content.
Guide the creative development and execution process end‑to‑end, partnering with Creative and content partners to concept, brief, and refine social ideas and assets, ensuring storytelling and execution are social‑first and built to perform on‑platform.
Provide direction and oversight to internal and external support, ensuring high‑quality execution across social and influencer programs.
Integrate influencer, creator, and UGC content into the broader social and marketing ecosystem, including leveraging creator assets across owned channels to maximize impact.
Own channel KPIs and reporting, driving performance optimization and growth across reach, engagement, and video views.
Serve as liaison to Creative and Grow/Paid teams, ensuring organic and paid efforts complement one another (via boosting, whitelisting, spark, etc.).
Lead community management strategy – ensuring timely responses to DMs, comments, and escalations, and fostering an authentic brand voice in social interactions.
What We’re Looking For
6‑8+ years of experience in social media, with experience in influencer or creator marketing, and a strong record of growing and managing brand channels, especially in a DTC environment.
Proven ability to generate breakthrough creative ideas and own the development of social‑first content strategies that drive channel growth.
Deep understanding of social media platforms, trends, analytics, and best practices, with the ability to turn insights into actionable strategy.
Experience developing, executing, and iterating on social‑first creative concepts and integrated campaigns in collaboration with Creative, Growth, Brand, and influencer or creator partners.
Strong project management skills with the ability to manage multiple workstreams, including agency and partner relationships, and deliver results in a fast‑paced environment.
Excellent communication and storytelling skills with the ability to shape brand voice and engage diverse audiences.
Analytical mindset with experience tracking KPIs, optimizing performance, and connecting engagement to business results – with a focus on growing channels and driving measurable impact.
Proactive problem solver who identifies opportunities, drives alignment, and fosters collaboration across teams and partners.
Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree or equivalent experience preferred.
At ThredUp, your base pay is one part of your total compensation package. This role pays between $138,000 and $150,000, and your actual base pay will depend on your skills, qualifications, experience, and location.
This role is not eligible for visa sponsorship.
What We Offer
4‑day work week, with Fridays off
Hybrid work environment: 3 days in the office and 1 day remote each week
Competitive salary (we leverage market data)
Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards
Employee stock purchase plan
Flexible PTO (take the time you need) + 13 company holidays
Paid Sabbatical after 3 years of full‑time employment
Generous paid parental leave for new mothers and fathers
Medical, dental, vision, 401k, life and disability insurance offered
We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth
We believe diversity, inclusion and belonging is key for our team At ThredUp, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one‑of‑a‑kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.
#J-18808-Ljbffr