Social Media Specialist
Carnegie, Westford, MA, United States
Social Media Specialists are responsible for managing paid social media advertising campaigns, including account and campaign setup, audience creation, bidding and budget management, and regular testing for Carnegie’s higher education clients. They also support and mentor Social Media Associates by providing training and feedback on best practices.
Duties and Responsibilities
Social Media Campaign Management
Create social media advertising accounts and campaigns across all platforms per the latest best practices
Optimize social media advertising campaigns on a monthly basis for optimal performance
Review Social Media Associates’ tasks, ensuring campaigns are set up optimally and offering feedback and support as needed
Reporting and Analysis
Analyze campaign performance effectively based on monthly data trends seen in the platform and Looker Studio dashboards to create monthly client‑facing insight notes
Craft meaningful recommendations for client review based on campaign data trends that will have a positive impact on performance
Internal Teamwork
Work collaboratively in a team environment
Show thought leadership through contributions in team meetings, including bringing forward ideas about process improvements, new best practices, and ways to test new ideas and services
Keep pace with paid social media industry trends, sharing articles and updates from platform representatives to the team
Participate in content creation such as social media blogs, webinars, and internal and external resources
Supervisory Responsibilities
Assist with training of Paid Social Media Associates and Specialists
Knowledge, Skills, and Abilities
Excellent attention to detail
Strong problem‑solving skills and the ability to adapt to new technologies
Demonstrated ability to work as part of a team while simultaneously managing independent workload/tasks
Ability to learn quickly and adapt to new and changing technologies
Passion, energy, and enthusiasm for digital marketing and customer service/client success
Due to the remote environment, effective communication and time‑management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
Physical requirement: Must be able to work at a computer for prolonged periods
Credentials and Experience
Bachelor’s degree required; Marketing/Advertising major or concentration preferred
Basic knowledge of the digital marketing landscape
Proficiency with Microsoft Word, PowerPoint, and Excel
2 years of relevant work/internship experience in the digital marketing space
Data analysis experience preferred, particularly experience analyzing digital campaign metrics to measure success
Working knowledge of or experience managing paid campaigns within Facebook Ads Manager, LinkedIn Campaign Manager, Snapchat Business Manager, and/or TikTok Ads
Familiarity with Asana or other project management tools a plus
Equal‑Opportunity Employment Statement Carnegie is an equal‑opportunity employer. No phone calls or unscheduled visits to the office, please.
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Duties and Responsibilities
Social Media Campaign Management
Create social media advertising accounts and campaigns across all platforms per the latest best practices
Optimize social media advertising campaigns on a monthly basis for optimal performance
Review Social Media Associates’ tasks, ensuring campaigns are set up optimally and offering feedback and support as needed
Reporting and Analysis
Analyze campaign performance effectively based on monthly data trends seen in the platform and Looker Studio dashboards to create monthly client‑facing insight notes
Craft meaningful recommendations for client review based on campaign data trends that will have a positive impact on performance
Internal Teamwork
Work collaboratively in a team environment
Show thought leadership through contributions in team meetings, including bringing forward ideas about process improvements, new best practices, and ways to test new ideas and services
Keep pace with paid social media industry trends, sharing articles and updates from platform representatives to the team
Participate in content creation such as social media blogs, webinars, and internal and external resources
Supervisory Responsibilities
Assist with training of Paid Social Media Associates and Specialists
Knowledge, Skills, and Abilities
Excellent attention to detail
Strong problem‑solving skills and the ability to adapt to new technologies
Demonstrated ability to work as part of a team while simultaneously managing independent workload/tasks
Ability to learn quickly and adapt to new and changing technologies
Passion, energy, and enthusiasm for digital marketing and customer service/client success
Due to the remote environment, effective communication and time‑management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
Physical requirement: Must be able to work at a computer for prolonged periods
Credentials and Experience
Bachelor’s degree required; Marketing/Advertising major or concentration preferred
Basic knowledge of the digital marketing landscape
Proficiency with Microsoft Word, PowerPoint, and Excel
2 years of relevant work/internship experience in the digital marketing space
Data analysis experience preferred, particularly experience analyzing digital campaign metrics to measure success
Working knowledge of or experience managing paid campaigns within Facebook Ads Manager, LinkedIn Campaign Manager, Snapchat Business Manager, and/or TikTok Ads
Familiarity with Asana or other project management tools a plus
Equal‑Opportunity Employment Statement Carnegie is an equal‑opportunity employer. No phone calls or unscheduled visits to the office, please.
#J-18808-Ljbffr