Senior Manager, US Co-Brand Loyalty & Engagement Strategy and Performance
Hilton EMEA, Dallas, TX, United States
Exceptional Hospitality Starts with You
***This role is based at one of our corporate offices in McLean, VA or Dallas, TX*** What You'll Do During a Typical Day
Develop and manage spend forecasts and marketing budgets, partnering with strategic analytics, finance and the American Express teams to achieve annual spend goals. Drive development of co-brand loyalty and engagement business objectives and garner support across the Hilton enterprise, including working with leadership in Technology, Finance, Hotel Operations, and Brand. Demonstrate card-member loyalty and engagement intelligence and develop data-based insights to evolve the team's shared understanding of card members, develop compelling offers, and optimize engagement performance. How You'll Collaborate with Others
Partner with American Express engagement and loyalty teams to identify and achieve new opportunities to drive member spend and retention. Work cross-functionally with Marketing, Analytics, Finance, Legal, and external partners to ensure alignment and activation of loyalty and engagement initiatives. Collaborate with Product and Technology teams to deliver scalable loyalty and engagement solutions. Projects You'll Take Ownership of
Drive efforts to activate and optimize existing customer spend engagement and portfolio revenue. Collaborate with a cross-functional team to develop and drive the loyalty strategy and spend offers, including partnering with the marketing and channel SME's to develop a test & learn roadmap, and execute all marketing campaigns. What It Takes to Make the Stay
You have these minimum qualifications: Seven (7) years of professional experience Two (2) years of credit card experience Two (2) years of loyalty experience Proficient in forecasting and data analysis Experience working across customer channels, including website, mobile apps, email Up to 25% of travel It would be useful if you have: Ten (10) years of hospitality, financial services, travel, or similar industry experience
How We'll Help You Thrive
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including: Incredible travel perks
Enjoy 110 nights of deeply discounted travel, with room rates as low as $40
ight at our world-class hotels through our Go Hilton travel program Own a piece of Hilton
Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future Paid parental leave
Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents Personalized caregiving support
Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones Crisis concierge
In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care Mental health resources
Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP) Generous paid time off (PTO)
Recharge, relax, and take time for what matters most Health & welfare benefits
From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered Financial security for your future
Our retirement plans make it easier to save for what's next *Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan. Join an Award-Winning Workplace Culture
At Hilton, we don't just deliver exceptional experiences for our guestswe build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality. Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel. Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the careerand help us make every stay a little more magical. Curious about life at Hilton? Explore our Careers Blog to see why we're more than a great place to staywe're a great place to work.
***This role is based at one of our corporate offices in McLean, VA or Dallas, TX*** What You'll Do During a Typical Day
Develop and manage spend forecasts and marketing budgets, partnering with strategic analytics, finance and the American Express teams to achieve annual spend goals. Drive development of co-brand loyalty and engagement business objectives and garner support across the Hilton enterprise, including working with leadership in Technology, Finance, Hotel Operations, and Brand. Demonstrate card-member loyalty and engagement intelligence and develop data-based insights to evolve the team's shared understanding of card members, develop compelling offers, and optimize engagement performance. How You'll Collaborate with Others
Partner with American Express engagement and loyalty teams to identify and achieve new opportunities to drive member spend and retention. Work cross-functionally with Marketing, Analytics, Finance, Legal, and external partners to ensure alignment and activation of loyalty and engagement initiatives. Collaborate with Product and Technology teams to deliver scalable loyalty and engagement solutions. Projects You'll Take Ownership of
Drive efforts to activate and optimize existing customer spend engagement and portfolio revenue. Collaborate with a cross-functional team to develop and drive the loyalty strategy and spend offers, including partnering with the marketing and channel SME's to develop a test & learn roadmap, and execute all marketing campaigns. What It Takes to Make the Stay
You have these minimum qualifications: Seven (7) years of professional experience Two (2) years of credit card experience Two (2) years of loyalty experience Proficient in forecasting and data analysis Experience working across customer channels, including website, mobile apps, email Up to 25% of travel It would be useful if you have: Ten (10) years of hospitality, financial services, travel, or similar industry experience
How We'll Help You Thrive
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including: Incredible travel perks
Enjoy 110 nights of deeply discounted travel, with room rates as low as $40
ight at our world-class hotels through our Go Hilton travel program Own a piece of Hilton
Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future Paid parental leave
Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents Personalized caregiving support
Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones Crisis concierge
In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care Mental health resources
Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP) Generous paid time off (PTO)
Recharge, relax, and take time for what matters most Health & welfare benefits
From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered Financial security for your future
Our retirement plans make it easier to save for what's next *Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan. Join an Award-Winning Workplace Culture
At Hilton, we don't just deliver exceptional experiences for our guestswe build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality. Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel. Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the careerand help us make every stay a little more magical. Curious about life at Hilton? Explore our Careers Blog to see why we're more than a great place to staywe're a great place to work.