Social Media Content & Community Coordinator
Purity Products, Plainview, NY, United States
Social Media Content & Community Coordinator
This role sits at the intersection of content creation, storytelling, and platform strategy. You’ll work closely with our Creative Director to bring ideas to life, move quickly, and continuously evolve our presence across Instagram and TikTok.
What You’ll Own
Own the execution of daily content across Instagram, Facebook, and TikTok
Edit and produce short‑form video content with quick turnaround
Translate ideas, trends, and raw footage into integrated content
Write captions aligned with brand voice and tone
Manage comments and DMs to foster an engaged community
Stay ahead of trends, formats, and cultural moments—and bring ideas proactively
Maintain and adapt the content calendar based on performance and priorities
Track content performance and apply learnings to continuously improve engagement, reach, and community growth
Who You Are
A digital whiz with a strong understanding of TikTok and Instagram
A self‑starter who takes initiative and operates with ownership
Comfortable working in a fast‑paced, high‑output environment
Highly detail‑oriented with strong aesthetic judgment
Able to quickly understand and embody a brand voice
Both creative and executional—you can generate ideas and bring them to life
Editing short‑form video (CapCut, Canva, Premiere, or similar)
Writing captions that don’t feel corporate or forced
Turning one idea into multiple pieces of content
Creating content that feels seamless to the platform (not overly produced)
Balancing speed with quality
Engaging with audiences in a way that feels human and on‑brand
Qualifications
3–6 years of experience in social media, content creation, or a related role
Strong video editing skills (CapCut, Premiere, or similar tools)
Experience managing or contributing to brand or personal social accounts
Strong writing skills, particularly for short‑form captions
Understanding of social media analytics and performance metrics
What Success Looks Like
Consistent, high‑quality content published across platforms
Strong engagement and audience growth
Ability to operate independently while maintaining alignment with brand direction
Proactive contribution of new ideas and formats
Nice to Have
Experience in wellness/supplements, beauty, or lifestyle brands
Experience creating content for TikTok‑first brands
Comfortable being on camera when needed and directing/shooting content in our production studio in the office
Bonus Points
Experience launching new brands or digital storefronts
Exposure to supplement compliance and health claims in DTC environments
Experience integrating and optimizing subscription models
What We Offer
Competitive compensation and benefits
A collaborative, mission‑driven team environment
Opportunities for growth and learning
A chance to help shape a new brand from the ground up
Schedule
On‑site 4 days (Monday‑Thursday), Remote 1 day (Friday)
#J-18808-Ljbffr
What You’ll Own
Own the execution of daily content across Instagram, Facebook, and TikTok
Edit and produce short‑form video content with quick turnaround
Translate ideas, trends, and raw footage into integrated content
Write captions aligned with brand voice and tone
Manage comments and DMs to foster an engaged community
Stay ahead of trends, formats, and cultural moments—and bring ideas proactively
Maintain and adapt the content calendar based on performance and priorities
Track content performance and apply learnings to continuously improve engagement, reach, and community growth
Who You Are
A digital whiz with a strong understanding of TikTok and Instagram
A self‑starter who takes initiative and operates with ownership
Comfortable working in a fast‑paced, high‑output environment
Highly detail‑oriented with strong aesthetic judgment
Able to quickly understand and embody a brand voice
Both creative and executional—you can generate ideas and bring them to life
Editing short‑form video (CapCut, Canva, Premiere, or similar)
Writing captions that don’t feel corporate or forced
Turning one idea into multiple pieces of content
Creating content that feels seamless to the platform (not overly produced)
Balancing speed with quality
Engaging with audiences in a way that feels human and on‑brand
Qualifications
3–6 years of experience in social media, content creation, or a related role
Strong video editing skills (CapCut, Premiere, or similar tools)
Experience managing or contributing to brand or personal social accounts
Strong writing skills, particularly for short‑form captions
Understanding of social media analytics and performance metrics
What Success Looks Like
Consistent, high‑quality content published across platforms
Strong engagement and audience growth
Ability to operate independently while maintaining alignment with brand direction
Proactive contribution of new ideas and formats
Nice to Have
Experience in wellness/supplements, beauty, or lifestyle brands
Experience creating content for TikTok‑first brands
Comfortable being on camera when needed and directing/shooting content in our production studio in the office
Bonus Points
Experience launching new brands or digital storefronts
Exposure to supplement compliance and health claims in DTC environments
Experience integrating and optimizing subscription models
What We Offer
Competitive compensation and benefits
A collaborative, mission‑driven team environment
Opportunities for growth and learning
A chance to help shape a new brand from the ground up
Schedule
On‑site 4 days (Monday‑Thursday), Remote 1 day (Friday)
#J-18808-Ljbffr