Digital Media Coordinator
ACF Industrial Energy, Tampa, FL, United States
Overview
Job Summary:
Manage customer-focused marketing by coordinating all communication channels and customer touch points while maintaining consistent brand messaging and uniformity. Customers:
Consumers, employees (current and prospective), vendors, suppliers, and the community. Responsibilities
Essential Job Functions
– Digital Media: Measure and report performance of all digital marketing campaigns. Suggest and implement direct marketing methods to increase profitability. Ensure incoming leads reach appropriate internal customers in a timely manner. Contribute to company web presence to boost brand awareness and positive ratings. Maintain a strong online company voice through social media with a goal of achieving positive reviews. Collaborate with internal teams to enhance landing pages and improve user experience. Evaluate end-to-end customer experience across social media platforms. Collaborate with vendor partners. Stay up-to-date with digital media developments, evaluate emerging technologies, and provide suggestions for adoption where appropriate. Write content for blogs and forums by working with department heads to identify appropriate blogs and maintain relationships with key bloggers. Obtain and utilize images and/or video to enhance digital media content as needed. Monitor social media for potential threats and/or opportunities. Additional Job Functions
Adhere to, support and promote the ACF vision and mission statements. Assist with marketing functions: review current marketing project literature, remain informed of materials used by competitive companies. Coordinate with logo artist and print vendors for multimedia packages (letters, brochures, displays, presentations). Coordinate company booth or exhibits at trade and community fairs. Draft advertising text and layouts for review and approval by sales manager. Draft sales quotation templates and sales tools. Web page content contributions. Performs other duties as assigned. Experience And Skills
Required Knowledge, Skills and Abilities
Technical Skills: Working knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Working knowledge of ad serving tools. Experience in setting up and optimizing Google Adwords campaigns. Experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Working knowledge of Photoshop, Premiere Pro, Audacity or other media editing software. Writing: ability to write effective copy in multiple styles for websites, social platforms; knowledge of SEO writing is needed. Creativity: experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Research: awareness of competitors’ strategies and measurement tools. Problem-Solving: ability to communicate a company message across platforms and convey sensitive issues when needed. Interpersonal Skills: friendly and approachable online presence. Work environment includes prolonged computer use; occasional driving to pick up marketing material. Ability to lift materials up to 10-15 pounds. Preferred Knowledge, Skills And Abilities
Working knowledge of HTML, CSS, and JavaScript development and constraints. Qualifications
Minimum Job Qualifications
Associate’s degree in marketing or a related field, 3-5 years of directly related work experience, or a combination of direct experience and education. Proven work experience in digital marketing.
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Job Summary:
Manage customer-focused marketing by coordinating all communication channels and customer touch points while maintaining consistent brand messaging and uniformity. Customers:
Consumers, employees (current and prospective), vendors, suppliers, and the community. Responsibilities
Essential Job Functions
– Digital Media: Measure and report performance of all digital marketing campaigns. Suggest and implement direct marketing methods to increase profitability. Ensure incoming leads reach appropriate internal customers in a timely manner. Contribute to company web presence to boost brand awareness and positive ratings. Maintain a strong online company voice through social media with a goal of achieving positive reviews. Collaborate with internal teams to enhance landing pages and improve user experience. Evaluate end-to-end customer experience across social media platforms. Collaborate with vendor partners. Stay up-to-date with digital media developments, evaluate emerging technologies, and provide suggestions for adoption where appropriate. Write content for blogs and forums by working with department heads to identify appropriate blogs and maintain relationships with key bloggers. Obtain and utilize images and/or video to enhance digital media content as needed. Monitor social media for potential threats and/or opportunities. Additional Job Functions
Adhere to, support and promote the ACF vision and mission statements. Assist with marketing functions: review current marketing project literature, remain informed of materials used by competitive companies. Coordinate with logo artist and print vendors for multimedia packages (letters, brochures, displays, presentations). Coordinate company booth or exhibits at trade and community fairs. Draft advertising text and layouts for review and approval by sales manager. Draft sales quotation templates and sales tools. Web page content contributions. Performs other duties as assigned. Experience And Skills
Required Knowledge, Skills and Abilities
Technical Skills: Working knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Working knowledge of ad serving tools. Experience in setting up and optimizing Google Adwords campaigns. Experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Working knowledge of Photoshop, Premiere Pro, Audacity or other media editing software. Writing: ability to write effective copy in multiple styles for websites, social platforms; knowledge of SEO writing is needed. Creativity: experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Research: awareness of competitors’ strategies and measurement tools. Problem-Solving: ability to communicate a company message across platforms and convey sensitive issues when needed. Interpersonal Skills: friendly and approachable online presence. Work environment includes prolonged computer use; occasional driving to pick up marketing material. Ability to lift materials up to 10-15 pounds. Preferred Knowledge, Skills And Abilities
Working knowledge of HTML, CSS, and JavaScript development and constraints. Qualifications
Minimum Job Qualifications
Associate’s degree in marketing or a related field, 3-5 years of directly related work experience, or a combination of direct experience and education. Proven work experience in digital marketing.
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