Digital Media Coordinator
Air Centers of Florida, Tampa, FL, United States
Job Summary
Manage customer-focused marketing by coordinating all communication channels and customer touch points while maintaining consistent brand messaging and uniformity.
Customers include consumers, employees (current and prospective), vendors, suppliers, and the community.
Essential Job Functions Digital Media
Measure and report performance of all digital marketing campaigns
Suggest and implement direct marketing methods to increase profitability
Ensure incoming leads reach appropriate internal customer in a timely manner
Contribute to company web presence to boost brand awareness and positive ratings
Maintain a strong online company voice through social media with a goal of achieving positive reviews
Collaborate with internal teams to enhance landing pages and enhance user experience
Evaluate end-to-end customer experience across social media platforms
Collaborate with vendor partners
Stay up-to-date with digital media developments, evaluate emerging technologies, and provide suggestions for adoption where appropriate
Write content for blogs and forums by working with department heads to identify the most appropriate blogs while maintaining relationships with key bloggers
Obtain and utilize images and/or video to enhance digital media content as needed
Monitor social media for potential threats and/or opportunities
Additional Job Functions
Adhere to, support and promote the ACF vision and mission statements
Assist with marketing functions such as reviewing literature for current marketing projects, comparing to previously used marketing materials, and remaining informed of materials used by competitive companies
Coordinate with logo artist and print vendors for multimedia packages such as letters, brochures, displays, and presentations
Coordinate company booth or exhibits at trade and community fairs
Draft advertising text and layouts and present to sales manager for review and approval
Draft sales quotation templates and sales tools
Contribute to web page content
Perform other duties as assigned
Required Knowledge, Skills & Abilities
Technical Skills: Working knowledge of website analytics tools (such as Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools
Experience in setting up and optimizing Google Adwords campaigns
Experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Working knowledge of Photoshop, Premiere Pro, Audacity or other media editing software
Writing: effective copy in various styles for websites, Twitter, Facebook, etc.; knowledge of SEO writing
Creativity: Experience identifying target audiences and devising digital campaigns that engage, inform, and motivate
Research: Awareness of competitors and new measurement tools
Problem‑solving: ability to communicate a company’s message on different platforms and handle sensitive issues
Interpersonal: friendly and approachable online presence
Work environment: exposure to computer screen, typing/mouse usage, climbing, and extended sedentary periods; occasional driving to pick up marketing material; ability to lift 10‑15 pounds
Preferred Knowledge, Skills & Abilities
Working knowledge of HTML, CSS, and JavaScript development and constraints
Qualifications
Associate’s degree in marketing or a related field, plus 3‑5 years of directly related work experience (or equivalent combination of education and experience)
Proven work experience in digital marketing
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Manage customer-focused marketing by coordinating all communication channels and customer touch points while maintaining consistent brand messaging and uniformity.
Customers include consumers, employees (current and prospective), vendors, suppliers, and the community.
Essential Job Functions Digital Media
Measure and report performance of all digital marketing campaigns
Suggest and implement direct marketing methods to increase profitability
Ensure incoming leads reach appropriate internal customer in a timely manner
Contribute to company web presence to boost brand awareness and positive ratings
Maintain a strong online company voice through social media with a goal of achieving positive reviews
Collaborate with internal teams to enhance landing pages and enhance user experience
Evaluate end-to-end customer experience across social media platforms
Collaborate with vendor partners
Stay up-to-date with digital media developments, evaluate emerging technologies, and provide suggestions for adoption where appropriate
Write content for blogs and forums by working with department heads to identify the most appropriate blogs while maintaining relationships with key bloggers
Obtain and utilize images and/or video to enhance digital media content as needed
Monitor social media for potential threats and/or opportunities
Additional Job Functions
Adhere to, support and promote the ACF vision and mission statements
Assist with marketing functions such as reviewing literature for current marketing projects, comparing to previously used marketing materials, and remaining informed of materials used by competitive companies
Coordinate with logo artist and print vendors for multimedia packages such as letters, brochures, displays, and presentations
Coordinate company booth or exhibits at trade and community fairs
Draft advertising text and layouts and present to sales manager for review and approval
Draft sales quotation templates and sales tools
Contribute to web page content
Perform other duties as assigned
Required Knowledge, Skills & Abilities
Technical Skills: Working knowledge of website analytics tools (such as Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools
Experience in setting up and optimizing Google Adwords campaigns
Experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Working knowledge of Photoshop, Premiere Pro, Audacity or other media editing software
Writing: effective copy in various styles for websites, Twitter, Facebook, etc.; knowledge of SEO writing
Creativity: Experience identifying target audiences and devising digital campaigns that engage, inform, and motivate
Research: Awareness of competitors and new measurement tools
Problem‑solving: ability to communicate a company’s message on different platforms and handle sensitive issues
Interpersonal: friendly and approachable online presence
Work environment: exposure to computer screen, typing/mouse usage, climbing, and extended sedentary periods; occasional driving to pick up marketing material; ability to lift 10‑15 pounds
Preferred Knowledge, Skills & Abilities
Working knowledge of HTML, CSS, and JavaScript development and constraints
Qualifications
Associate’s degree in marketing or a related field, plus 3‑5 years of directly related work experience (or equivalent combination of education and experience)
Proven work experience in digital marketing
#J-18808-Ljbffr