Marketing Manager

Spavia, established in 2005 in Denver, CO, is a luxury spa brand dedicated to making a positive difference in the world, one guest at a time. With a mission to offer resort‑inspired relaxation at an affordable price, Spavia has grown into a nationwide network providing high‑quality services like massages, skincare, body wraps, waxing, lash extensions, and makeup. Each Spavia location is designed to provide a serene and tranquil setting, creating a luxurious escape within local communities. Spavia is committed to wellness, rejuvenation, and elevating the guest experience. About the Role Do you have a strong creative eye and a pulse on what performs across social, email, and digital platforms? We’re looking for a Local Marketing Creative Manager who brings the Spavia brand to life through content, storytelling, and elevated execution. We are looking for a manager or senior manager pending experience and expertise. This role is responsible for how we show up visually and creatively across all channels, ensuring a consistent, on‑brand experience across 60+ locations. Key ResponsibilitiesCreative Content & Campaign Execution Own and execute social‑first marketing campaigns across Instagram and Facebook Initiate and build the Spavia Day Spa Brand TikTok Develop and manage a monthly content calendar aligned to promotions and seasonal campaigns Create and distribute marketing assets including social graphics, email creative, and in‑spa materials Support campaign storytelling with clear, compelling, and brand‑aligned messaging Brand Standards & Visual Consistency Uphold and evolve Spavia’s brand standards across all channels and locations Review and approve franchisee‑created content to maintain brand integrity (Approvals through SKED & Email) Partner on photoshoots, video content, and creative production as needed Asset Management & Creative Systems Own and manage the Canva ecosystem including templates, folders, and brand kits Maintain a high‑quality, up‑to‑date asset library for system‑wide use Lead Canva setup and training for franchisees Manage and publish content through SKED Lead onboarding and training for franchisees (SKED Setup, FB Setup, IG Setup) Monitor social presence across locations to ensure brand alignment Support collaborations, giveaways, and local content initiatives Email & SMS Marketing (Attentive + Mindbody) Own and execute email and SMS marketing campaigns across promotions, seasonal launches, and lifecycle moments Coordinate campaign messaging and creative across email, SMS, and social for a cohesive brand experience Build and manage automated flows (example: welcome series, re‑engagement, and retention campaigns) Optimize SMS strategy, segmentation, and performance Monitor performance and deliver monthly reporting on email and SMS campaigns, including key insights and optimization opportunities Performance Awareness Track and analyze content performance across social and email Identify trends in engagement, reach, and conversions Deliver monthly performance reports with clear insights and recommendations to improve campaign impact What You Bring 4+ years in social media, content, or brand marketing Strong creative eye with an understanding of what feels elevated and on‑brand Proficiency in Canva and familiarity with tools like SKED, CapCut, or Adobe Creative Suite Marketing Strategy and Campaign Management skills Experience managing content calendars and executing campaigns end‑to‑end Ability to balance creativity, multiple projects with organization and deadlines Strong communication and collaboration skills Data Analysis and Reporting to measure marketing effectiveness Experience in wellness, beauty, hospitality, or lifestyle brands preferred Experience with a multi‑unit brand / franchise brand a big plus #J-18808-Ljbffr