Media Buyer

HairClub is seeking a highly tactical, hands‑on Senior Media Buyer responsible for planning, executing, and optimizing large‑scale performance marketing campaigns across search, social, streaming television, and advanced digital targeting platforms . This role manages $1M–$3M in monthly media spend (non‑negotiable requirement) and requires deep experience in direct response media buying, lead generation funnels, and AI‑driven campaign optimization . This is not a strategy‑only role . The ideal candidate is a daily platform operator who actively builds campaigns, adjusts bids, analyzes performance data, and continuously tests and optimizes campaigns across multiple channels. This position is fully in‑office in Boca Raton, Florida with a hybrid work schedule Monday‑Wednesday in office and Thursday‑Friday remote. Remote only candidates will not be considered. Paid Search Media Buying Manage and optimize paid search campaigns across: Google Ads Microsoft Advertising Responsibilities include: Building and managing large‑scale campaign structures Keyword research, expansion, and search term optimization Negative keyword management Geo‑targeted and local acquisition campaigns Competitor conquest campaigns Bid strategy management (Target CPA, ROAS, Max Conversions) Advanced campaign experience required with: Google Performance Max Responsive Search Ads Local and call‑based campaigns YouTube lead generation campaigns Must be comfortable operating within Google’s AI‑driven bidding and campaign automation environment while maintaining tight control over acquisition cost and lead quality Streaming TV / Connected TV (CTV) Media Buying Develop and manage targeted streaming TV advertising campaigns across Connected TV platforms including: Programmatic CTV platforms OTT and streaming network inventory Audience‑targeted television placements Responsibilities include: Audience segmentation and targeting strategy Geo‑targeted streaming campaigns aligned with clinic markets Frequency and reach optimization Cross‑channel attribution analysis between TV and digital channels Integration with retargeting campaigns across search and social Experience with programmatic video or OTT buying platforms is strongly preferred. Campaign Optimization & Data Analysis This role requires strong analytical capabilities and comfort working with campaign performance data. Responsibilities include: Daily campaign performance monitoring Budget allocation and pacing management Cost‑per‑lead (CPL) optimization A/B testing of creative, audiences, and landing pages Funnel performance analysis from click to consultation Candidates must have experience working with: Google Analytics Conversion tracking implementation CRM integration for lead quality analysis Required Qualifications 5+ years of digital media buying experience Demonstrated experience managing $1M–$3M+ in monthly advertising spend (required) Strong expertise across: Google Ads Meta Ads Manager Microsoft Advertising Experience running high‑volume lead generation campaigns Experience managing multiple performance channels simultaneously Strong analytical and optimization skills Advanced Excel / data analysis capabilities Preferred Certifications Google Skillshop Certifications (Search, Display, Measurement) Additional analytics or performance marketing certifications are a plus. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr