Marketing and Digital Media Specialist
PX Therapy Group, Wichita, KS, United States
Eligibility
Must reside within Wichita/Kansas City metro area or be willing to occasionally commute to these areas.
About Our Organization PX Therapy Group is a locally owned outpatient physical therapy company focusing on high‑quality, one‑on‑one care. Our clinics are run by experienced clinicians and value teamwork, effective communication, and strong relationships across the organization. We have well‑supported clinics throughout the Midwest and Mountain West.
Job Summary We are looking for an organized and detail‑oriented Marketing and Digital Media Specialist to support company‑wide marketing initiatives, brand consistency, and digital presence.
Education and Qualifications
High school diploma or equivalent required.
Associate or bachelor’s degree in marketing, communications, business, or related field strongly preferred.
1–3 years of experience in web design and website management required.
Must reside in Wichita or Kansas City metropolitan area.
Skills
Strong organizational and time‑management skills.
Clear written and verbal communication.
Graphic design skills for digital and print marketing materials.
Web design and website content management.
UX/UI design principles.
Photography and videography for marketing and social media.
Video editing for promotional and educational content.
Digital advertising knowledge including Google and social media advertising.
Ability to manage multiple small projects at once.
Strong attention to detail.
Problem‑solving using practical thinking.
Ability to work independently and as part of a team.
Comfort learning internal systems and marketing platforms.
Familiarity with social media, online listings, and digital marketing tools.
Work Context Communication: regular communication with clinic staff, leadership, marketing partners, and outside vendors to coordinate materials and support initiatives.
Role relationships: closely work with leadership, marketing partners, and clinic teams; some coordination with outside vendors and service providers.
Responsibility for others: support marketing consistency across clinics; no supervisory duties.
Travel and driving: occasional driving required to visit clinic locations and support marketing activities.
Work setting: hybrid – majority remote, occasional in‑person at clinic locations or company meetings.
Primary Job Duties
Build, manage, and maintain company websites and keep content accurate.
Manage and maintain Google Business Profiles for all clinic locations.
Monitor, manage, and respond to Google reviews.
Optimize website and digital content for SEO.
Design, refine, and analyze Google digital advertising campaigns.
Track digital advertising performance and adjust campaigns.
Prepare performance reports for all digital marketing campaigns.
Complete monthly analytics reports for Meta and other social media channels.
Create and maintain cohesive brand identity across print and digital platforms.
Design marketing materials: graphics, flyers, printed materials, website content.
Support sales team by creating and coordinating printed marketing materials.
Ensure all marketing materials comply with FCC and HIPAA regulations.
Track clinical specializations across clinics and keep content accurate.
Create and distribute monthly patient and physician newsletters.
Collaborate with Human Resources on the monthly associate bulletin.
Collaborate with sales team to support marketing initiatives in local markets.
Manage a monthly social media content calendar.
Order promotional materials for community events and initiatives.
Coordinate new clinic photoshoots and marketing asset creation.
Monitor marketing spending and keep activities within budget.
Utilize the EMR system for patient data used in marketing analysis.
Forecast and track marketing and sales trends.
Analyze marketing performance data and identify improvement opportunities.
Gather and analyze competitor information including pricing and strategies.
Attend in‑person meetings and travel to clinic locations as needed.
Use generative AI tools in a HIPAA‑compliant manner to improve workflow efficiency.
Tools and Technology
Windows operating system.
Microsoft 365 (Teams, SharePoint, Outlook, Word, Excel, PowerPoint).
Power BI.
EMR system.
Google Business Profiles and tools.
Meta Business Suite.
Social media platforms (Facebook, Instagram, TikTok).
Website management tools (Basecamp and related systems).
Google Ads and digital advertising platforms.
Marketing analytics and reporting tools.
Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Canva.
CapCut.
Ticketing system.
Phone and video conferencing systems.
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About Our Organization PX Therapy Group is a locally owned outpatient physical therapy company focusing on high‑quality, one‑on‑one care. Our clinics are run by experienced clinicians and value teamwork, effective communication, and strong relationships across the organization. We have well‑supported clinics throughout the Midwest and Mountain West.
Job Summary We are looking for an organized and detail‑oriented Marketing and Digital Media Specialist to support company‑wide marketing initiatives, brand consistency, and digital presence.
Education and Qualifications
High school diploma or equivalent required.
Associate or bachelor’s degree in marketing, communications, business, or related field strongly preferred.
1–3 years of experience in web design and website management required.
Must reside in Wichita or Kansas City metropolitan area.
Skills
Strong organizational and time‑management skills.
Clear written and verbal communication.
Graphic design skills for digital and print marketing materials.
Web design and website content management.
UX/UI design principles.
Photography and videography for marketing and social media.
Video editing for promotional and educational content.
Digital advertising knowledge including Google and social media advertising.
Ability to manage multiple small projects at once.
Strong attention to detail.
Problem‑solving using practical thinking.
Ability to work independently and as part of a team.
Comfort learning internal systems and marketing platforms.
Familiarity with social media, online listings, and digital marketing tools.
Work Context Communication: regular communication with clinic staff, leadership, marketing partners, and outside vendors to coordinate materials and support initiatives.
Role relationships: closely work with leadership, marketing partners, and clinic teams; some coordination with outside vendors and service providers.
Responsibility for others: support marketing consistency across clinics; no supervisory duties.
Travel and driving: occasional driving required to visit clinic locations and support marketing activities.
Work setting: hybrid – majority remote, occasional in‑person at clinic locations or company meetings.
Primary Job Duties
Build, manage, and maintain company websites and keep content accurate.
Manage and maintain Google Business Profiles for all clinic locations.
Monitor, manage, and respond to Google reviews.
Optimize website and digital content for SEO.
Design, refine, and analyze Google digital advertising campaigns.
Track digital advertising performance and adjust campaigns.
Prepare performance reports for all digital marketing campaigns.
Complete monthly analytics reports for Meta and other social media channels.
Create and maintain cohesive brand identity across print and digital platforms.
Design marketing materials: graphics, flyers, printed materials, website content.
Support sales team by creating and coordinating printed marketing materials.
Ensure all marketing materials comply with FCC and HIPAA regulations.
Track clinical specializations across clinics and keep content accurate.
Create and distribute monthly patient and physician newsletters.
Collaborate with Human Resources on the monthly associate bulletin.
Collaborate with sales team to support marketing initiatives in local markets.
Manage a monthly social media content calendar.
Order promotional materials for community events and initiatives.
Coordinate new clinic photoshoots and marketing asset creation.
Monitor marketing spending and keep activities within budget.
Utilize the EMR system for patient data used in marketing analysis.
Forecast and track marketing and sales trends.
Analyze marketing performance data and identify improvement opportunities.
Gather and analyze competitor information including pricing and strategies.
Attend in‑person meetings and travel to clinic locations as needed.
Use generative AI tools in a HIPAA‑compliant manner to improve workflow efficiency.
Tools and Technology
Windows operating system.
Microsoft 365 (Teams, SharePoint, Outlook, Word, Excel, PowerPoint).
Power BI.
EMR system.
Google Business Profiles and tools.
Meta Business Suite.
Social media platforms (Facebook, Instagram, TikTok).
Website management tools (Basecamp and related systems).
Google Ads and digital advertising platforms.
Marketing analytics and reporting tools.
Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Canva.
CapCut.
Ticketing system.
Phone and video conferencing systems.
#J-18808-Ljbffr