Sr. Manager, Men's Product Marketing - UGG
FashionUnited, Los Angeles, CA, United States
Sr. Manager, Men's Product Marketing - UGG
Location: Los Angeles or Goleta, CA - Hybrid
Reports to: Director, Product Marketing
The Role As Senior Manager, Product Marketing for UGG Men’s, you’ll shape the seasonal product marketing strategy, translating consumer, business, and marketplace insights into compelling product stories that drive brand momentum and commercial success. You’ll lead key elements of the go-to-market process, including product positioning, key story briefs, product campaign concept development, product naming and sell-in tools. This role is both strategic and hands‑on, requiring strong cross‑functional collaboration and clear communication in a fast‑paced environment.
Your Impact
Partner with the Director of Marketing to define and deliver seasonal product marketing strategy and key marketing styles for UGG Men’s, grounded in consumer insights, marketplace trends, and business objectives
Develop and own key seasonal product stories from positioning to brief through concept, ensuring product USPs are clearly communicated
Serve as the product expert for UGG Men’s, leading product intent, benefits, and storytelling
Support the development of the men’s long term marketing strategy
Lead global product naming for UGG Men’s, ensuring names are distinctive, ownable, and aligned to brand, category, and naming strategy
Present product stories and seasonal strategies at key internal milestones, including line reviews and brand conferences
Lead the development of global sell-in tools that communicate product value propositions and seasonal stories to regional marketing and sales teams
Work closely with product creation, design, merchandising, consumer insights, global marketing, creative, and regional teams to ensure strong alignment
Who You Are
Bachelor’s degree required; advanced degree is a plus
8+ years of experience in product marketing, brand marketing, or category marketing within a footwear, apparel, or lifestyle brand
Experience or strong interest in men’s fashion, culture, and consumer trends
Proven experience leading product marketing strategy within a global go-to-market model
Strong strategic thinking with the ability to execute in a fast‑paced, deadline‑driven environment
Clear, confident communication with strong presentation and storytelling skills
Highly collaborative with the ability to influence across a matrixed organization
Hands‑on, proactive mindset with a willingness to dive into details and take initiative
What We’ll Give You
Competitive Pay and Bonuses
– We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing
– No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work
– Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks
– Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
Growth and Development
– Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness
– There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
$122,300.00 - $165,000.00
The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in: Goleta, California
Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.
#J-18808-Ljbffr
Reports to: Director, Product Marketing
The Role As Senior Manager, Product Marketing for UGG Men’s, you’ll shape the seasonal product marketing strategy, translating consumer, business, and marketplace insights into compelling product stories that drive brand momentum and commercial success. You’ll lead key elements of the go-to-market process, including product positioning, key story briefs, product campaign concept development, product naming and sell-in tools. This role is both strategic and hands‑on, requiring strong cross‑functional collaboration and clear communication in a fast‑paced environment.
Your Impact
Partner with the Director of Marketing to define and deliver seasonal product marketing strategy and key marketing styles for UGG Men’s, grounded in consumer insights, marketplace trends, and business objectives
Develop and own key seasonal product stories from positioning to brief through concept, ensuring product USPs are clearly communicated
Serve as the product expert for UGG Men’s, leading product intent, benefits, and storytelling
Support the development of the men’s long term marketing strategy
Lead global product naming for UGG Men’s, ensuring names are distinctive, ownable, and aligned to brand, category, and naming strategy
Present product stories and seasonal strategies at key internal milestones, including line reviews and brand conferences
Lead the development of global sell-in tools that communicate product value propositions and seasonal stories to regional marketing and sales teams
Work closely with product creation, design, merchandising, consumer insights, global marketing, creative, and regional teams to ensure strong alignment
Who You Are
Bachelor’s degree required; advanced degree is a plus
8+ years of experience in product marketing, brand marketing, or category marketing within a footwear, apparel, or lifestyle brand
Experience or strong interest in men’s fashion, culture, and consumer trends
Proven experience leading product marketing strategy within a global go-to-market model
Strong strategic thinking with the ability to execute in a fast‑paced, deadline‑driven environment
Clear, confident communication with strong presentation and storytelling skills
Highly collaborative with the ability to influence across a matrixed organization
Hands‑on, proactive mindset with a willingness to dive into details and take initiative
What We’ll Give You
Competitive Pay and Bonuses
– We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing
– No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work
– Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks
– Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
Growth and Development
– Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness
– There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
$122,300.00 - $165,000.00
The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in: Goleta, California
Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.
#J-18808-Ljbffr