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Digital Marketing Specialist/ VBET

SoftConstruct, Poland, NY, United States


Key Responsibilities Campaign Management & Execution: Plan, execute, and optimize digital marketing campaigns across multiple channels (PPC, Paid Social, Display, Email, and SEO support) Content Promotion & Distribution: Collaborate with content teams to promote and distribute content across digital platforms Social Media Management: Manage company social media profiles, schedule posts, monitor engagement, and respond to messages/comments Email Marketing: Create, launch, and optimize email campaigns (newsletters, promotions, updates), including audience segmentation and performance tracking Website Optimization Support: Assist with website improvements, including on-page SEO and user experience enhancements Performance Analysis & Reporting: Monitor campaign performance using analytics tools, prepare reports on KPIs, ROI, and provide actionable insights Market & Competitor Research: Analyze market trends, competitors, and emerging digital marketing opportunities Budget Management: Monitor and optimize campaign budgets to ensure cost-efficiency and performance Cross-functional Collaboration: Work closely with Design, Product, UX/UI, Content, and Sales teams to ensure consistent and effective marketing efforts Compliance: Ensure all marketing activities align with regulations and internal policies ✅ Ideal Candidate Profile 2+ years of experience in Digital Marketing with hands-on campaign management across multiple channels Strong experience in PPC, Paid Social, and Email Marketing Experience working with Google Ads, Meta Ads Manager Good understanding of Google Analytics (GA4) and performance tracking Experience working with data and reporting (Excel or similar tools) Strong English communication skills (written and verbal) Nice to Have Experience with CRM and marketing automation tools Experience working across multiple channels and markets Preferred Personal Attributes Results-driven approach with focus on measurable outcomes Proactive learner with adaptability to fast-changing environments Creative thinking and ability to generate new ideas Strong time management and organizational skills. If you are ready to take ownership of high-impact partnerships and contribute directly to international growth in iGaming — we would love to hear from you CV! #J-18808-Ljbffr