VP of Marketing

About Mood Mood (Mood.com) is a fast-growing e-commerce brand dedicated to providing high-quality legal cannabis and related hemp-derived wellness products. We are data-driven, fast-paced, and focused on scaling our presence in the US. As we continue to grow, we are looking for a VP of Marketing to lead the next phase of the company’s marketing evolution — strengthening our brand, scaling customer acquisition, improving retention, and building the systems and team needed for long-term growth. About the Role We’re looking for a VP of Marketing to own Mood’s overall marketing strategy across brand, growth, acquisition, retention, and analytics . This is a senior leadership role for someone who can operate as both a strategist and builder . You will be responsible for developing the company’s go-to-market and customer growth strategy, leading a high-performing marketing function, and ensuring that performance marketing, brand development, lifecycle, and analytics work together as one coherent system. Because Mood operates in a trust-sensitive and regulated environment, we are especially interested in candidates who have experience in regulated industries, healthcare, telehealth, or other categories where compliance, nuance, and brand credibility matter . Key Responsibilities Own the overall marketing and growth strategy across acquisition, conversion, retention, and brand Lead customer acquisition strategy across paid, owned, affiliate, partnership, and emerging channels Refine Mood’s brand positioning, messaging, and go-to-market strategy as the business continues to scale Improve the full customer funnel, from first touch through conversion, retention, and repeat purchase Oversee performance marketing, lifecycle/CRM, creative strategy, and marketing analytics Build strong reporting, attribution, forecasting, and testing infrastructure to support decision-making Partner closely with leadership, operations, product, and other cross-functional stakeholders Hire, lead, and develop internal team members and external partners over time Required Qualifications 10+ years of marketing experience, including significant senior leadership responsibility Strong experience across growth, performance marketing, brand strategy, and customer lifecycle Proven ability to build and scale acquisition systems while maintaining brand credibility Strong analytical mindset and comfort with attribution, funnel metrics, testing, and performance management Experience leading cross-functional teams and managing agency and/or in-house marketing functions High autonomy, strong judgment, and ability to operate in fast-moving environments Preferred Qualifications Experience in regulated industries, telehealth, healthcare, or other trust-sensitive consumer categories Experience scaling marketing for a high-growth consumer or digital business Experience balancing aggressive growth goals with compliance and long-term brand trust Familiarity with modern performance marketing, retention, and analytics tooling Why Join Mood Lead marketing for an established and growing business with real scale Shape the next phase of the company’s growth and brand evolution Build and refine a sophisticated, multi-channel marketing engine Work on a business where growth, trust, and category complexity are tightly linked Have significant ownership and impact on company trajectory #J-18808-Ljbffr