VP, Growth Marketing (Hands-On Builder)
BrainWorks, Florida, NY, United States
Location:
West Palm Beach / South Florida (Onsite – 5 days/week)**
Type:
Full-time
OVERVIEW We are seeking a
VP, Growth Marketing
to lead and execute go-to-market efforts for an early-stage, AI-driven consumer platform. This is a
hands‑on, build‑from‑zero role
— not a traditional leadership position with an existing team or infrastructure. You will operate as the
sole marketing owner initially , responsible for driving user acquisition, building the funnel, and creating early traction.
You will work directly with the founders to define strategy, but will be expected to
lead execution, make decisions, and drive results independently . This role is heavily focused on
performance‑driven, direct‑to‑consumer (DTC) growth , with full ownership over measurable outcomes across acquisition, conversion, and engagement.
WHAT YOU’LL DO
Own and execute the
end‑to‑end DTC growth strategy
(acquisition → activation → retention)
Build and optimize the
full marketing funnel from scratch
Personally launch and manage
paid acquisition channels
(Meta, Google, TikTok, etc.)
Drive
performance marketing outcomes
— CAC, LTV, ROAS, and conversion rates
Define target audiences, positioning, and channel strategy based on data
Translate performance insights into
clear actions and growth decisions
Run continuous
A/B testing and rapid experimentation
across channels and funnels
Identify highest‑performing channels and scale them aggressively
Drive early traction through:
Paid media
Partnerships
Build initial systems, reporting, and tracking infrastructure
Work with agencies as needed, but
personally own performance and results
Partner closely with product to align growth with user experience and engagement
WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS)
Measurable growth in
traffic, signups, and user engagement
Clear identification of
target audience and top‑performing channels
Multiple acquisition channels tested with actionable performance data
Defined funnel with early conversion benchmarks
Initial traction and a clear path to scale
WHO YOU ARE
A
hands‑on builder
who has driven growth in a
0→1 or early‑stage environment
Comfortable operating as the
sole marketing owner without structure or support
Able to balance
strategy and execution
— you don’t wait, you act
Strong in
performance marketing and analytics , not just brand or content
Able to make decisions and move forward without constant approvals
Focused on outcomes:
users, conversion, and growth
Comfortable working in ambiguity while driving forward momentum
Thinks like an
owner , taking accountability for results — not just activity
REQUIREMENTS
6–10+ years of experience in
growth, performance, or demand generation marketing
Proven ownership of:
Customer acquisition through paid channels (Meta, Google, TikTok, etc.)
Funnel performance and conversion optimization
CAC, LTV, ROAS, and channel efficiency
Hands‑on experience launching, optimizing, and scaling campaigns
Strong experience in
performance marketing and direct‑to‑consumer (DTC) growth
Experience in
consumer, subscription, or app‑based products strongly preferred
Demonstrated success in
early‑stage or lean environments
Ability to both
develop strategy and execute independently
IDEAL BACKGROUND (HIGHLY PREFERRED)
Experience leading marketing in a
startup or early‑stage company
Experience building or running your own
venture or business
Proven ability to operate with
full ownership in unstructured environments
WHAT THIS ROLE IS NOT
Not a brand, content, or social media management role
Not an agency management or coordination role
Not a purely strategic leadership role without execution
Not a large‑team leadership role (initially — team will be built over time)
DISCLAIMERS In accordance with applicable federal, state, and local pay transparency and fair hiring laws, the target annual base salary range for this position is $140,000 - $190,000.
Final compensation will be determined based on several factors, including but not limited to relevant experience, education, skills, qualifications, internal equity, and work location.
This position may also be eligible for additional forms of compensation as well as a comprehensive benefits package provided by the hiring employer. Benefits may include medical, dental, vision, life insurance, disability coverage, 401(k) or retirement plan, paid time off, and other employee programs.
We are committed to providing equal employment opportunities to all qualified applicants and employees. Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), gender identity or expression, sexual orientation, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by applicable law.
All hiring decisions are made by the hiring employer, which is expected to comply with all applicable federal, state, and local employment laws and verification requirements. BrainWorks complies with all applicable employment laws and encourages employers to provide reasonable accommodations for qualified individuals with disabilities throughout the application and employment process.
#J-18808-Ljbffr
West Palm Beach / South Florida (Onsite – 5 days/week)**
Type:
Full-time
OVERVIEW We are seeking a
VP, Growth Marketing
to lead and execute go-to-market efforts for an early-stage, AI-driven consumer platform. This is a
hands‑on, build‑from‑zero role
— not a traditional leadership position with an existing team or infrastructure. You will operate as the
sole marketing owner initially , responsible for driving user acquisition, building the funnel, and creating early traction.
You will work directly with the founders to define strategy, but will be expected to
lead execution, make decisions, and drive results independently . This role is heavily focused on
performance‑driven, direct‑to‑consumer (DTC) growth , with full ownership over measurable outcomes across acquisition, conversion, and engagement.
WHAT YOU’LL DO
Own and execute the
end‑to‑end DTC growth strategy
(acquisition → activation → retention)
Build and optimize the
full marketing funnel from scratch
Personally launch and manage
paid acquisition channels
(Meta, Google, TikTok, etc.)
Drive
performance marketing outcomes
— CAC, LTV, ROAS, and conversion rates
Define target audiences, positioning, and channel strategy based on data
Translate performance insights into
clear actions and growth decisions
Run continuous
A/B testing and rapid experimentation
across channels and funnels
Identify highest‑performing channels and scale them aggressively
Drive early traction through:
Paid media
Partnerships
Build initial systems, reporting, and tracking infrastructure
Work with agencies as needed, but
personally own performance and results
Partner closely with product to align growth with user experience and engagement
WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS)
Measurable growth in
traffic, signups, and user engagement
Clear identification of
target audience and top‑performing channels
Multiple acquisition channels tested with actionable performance data
Defined funnel with early conversion benchmarks
Initial traction and a clear path to scale
WHO YOU ARE
A
hands‑on builder
who has driven growth in a
0→1 or early‑stage environment
Comfortable operating as the
sole marketing owner without structure or support
Able to balance
strategy and execution
— you don’t wait, you act
Strong in
performance marketing and analytics , not just brand or content
Able to make decisions and move forward without constant approvals
Focused on outcomes:
users, conversion, and growth
Comfortable working in ambiguity while driving forward momentum
Thinks like an
owner , taking accountability for results — not just activity
REQUIREMENTS
6–10+ years of experience in
growth, performance, or demand generation marketing
Proven ownership of:
Customer acquisition through paid channels (Meta, Google, TikTok, etc.)
Funnel performance and conversion optimization
CAC, LTV, ROAS, and channel efficiency
Hands‑on experience launching, optimizing, and scaling campaigns
Strong experience in
performance marketing and direct‑to‑consumer (DTC) growth
Experience in
consumer, subscription, or app‑based products strongly preferred
Demonstrated success in
early‑stage or lean environments
Ability to both
develop strategy and execute independently
IDEAL BACKGROUND (HIGHLY PREFERRED)
Experience leading marketing in a
startup or early‑stage company
Experience building or running your own
venture or business
Proven ability to operate with
full ownership in unstructured environments
WHAT THIS ROLE IS NOT
Not a brand, content, or social media management role
Not an agency management or coordination role
Not a purely strategic leadership role without execution
Not a large‑team leadership role (initially — team will be built over time)
DISCLAIMERS In accordance with applicable federal, state, and local pay transparency and fair hiring laws, the target annual base salary range for this position is $140,000 - $190,000.
Final compensation will be determined based on several factors, including but not limited to relevant experience, education, skills, qualifications, internal equity, and work location.
This position may also be eligible for additional forms of compensation as well as a comprehensive benefits package provided by the hiring employer. Benefits may include medical, dental, vision, life insurance, disability coverage, 401(k) or retirement plan, paid time off, and other employee programs.
We are committed to providing equal employment opportunities to all qualified applicants and employees. Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), gender identity or expression, sexual orientation, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by applicable law.
All hiring decisions are made by the hiring employer, which is expected to comply with all applicable federal, state, and local employment laws and verification requirements. BrainWorks complies with all applicable employment laws and encourages employers to provide reasonable accommodations for qualified individuals with disabilities throughout the application and employment process.
#J-18808-Ljbffr