VP, Growth Marketing (Hands-On Builder)

Location: West Palm Beach / South Florida (Onsite – 5 days/week)** Type: Full-time OVERVIEW We are seeking a VP, Growth Marketing to lead and execute go-to-market efforts for an early-stage, AI-driven consumer platform. This is a hands‑on, build‑from‑zero role — not a traditional leadership position with an existing team or infrastructure. You will operate as the sole marketing owner initially , responsible for driving user acquisition, building the funnel, and creating early traction. You will work directly with the founders to define strategy, but will be expected to lead execution, make decisions, and drive results independently . This role is heavily focused on performance‑driven, direct‑to‑consumer (DTC) growth , with full ownership over measurable outcomes across acquisition, conversion, and engagement. WHAT YOU’LL DO Own and execute the end‑to‑end DTC growth strategy (acquisition → activation → retention) Build and optimize the full marketing funnel from scratch Personally launch and manage paid acquisition channels (Meta, Google, TikTok, etc.) Drive performance marketing outcomes — CAC, LTV, ROAS, and conversion rates Define target audiences, positioning, and channel strategy based on data Translate performance insights into clear actions and growth decisions Run continuous A/B testing and rapid experimentation across channels and funnels Identify highest‑performing channels and scale them aggressively Drive early traction through: Paid media Partnerships Build initial systems, reporting, and tracking infrastructure Work with agencies as needed, but personally own performance and results Partner closely with product to align growth with user experience and engagement WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS) Measurable growth in traffic, signups, and user engagement Clear identification of target audience and top‑performing channels Multiple acquisition channels tested with actionable performance data Defined funnel with early conversion benchmarks Initial traction and a clear path to scale WHO YOU ARE A hands‑on builder who has driven growth in a 0→1 or early‑stage environment Comfortable operating as the sole marketing owner without structure or support Able to balance strategy and execution — you don’t wait, you act Strong in performance marketing and analytics , not just brand or content Able to make decisions and move forward without constant approvals Focused on outcomes: users, conversion, and growth Comfortable working in ambiguity while driving forward momentum Thinks like an owner , taking accountability for results — not just activity REQUIREMENTS 6–10+ years of experience in growth, performance, or demand generation marketing Proven ownership of: Customer acquisition through paid channels (Meta, Google, TikTok, etc.) Funnel performance and conversion optimization CAC, LTV, ROAS, and channel efficiency Hands‑on experience launching, optimizing, and scaling campaigns Strong experience in performance marketing and direct‑to‑consumer (DTC) growth Experience in consumer, subscription, or app‑based products strongly preferred Demonstrated success in early‑stage or lean environments Ability to both develop strategy and execute independently IDEAL BACKGROUND (HIGHLY PREFERRED) Experience leading marketing in a startup or early‑stage company Experience building or running your own venture or business Proven ability to operate with full ownership in unstructured environments WHAT THIS ROLE IS NOT Not a brand, content, or social media management role Not an agency management or coordination role Not a purely strategic leadership role without execution Not a large‑team leadership role (initially — team will be built over time) DISCLAIMERS In accordance with applicable federal, state, and local pay transparency and fair hiring laws, the target annual base salary range for this position is $140,000 - $190,000. Final compensation will be determined based on several factors, including but not limited to relevant experience, education, skills, qualifications, internal equity, and work location. This position may also be eligible for additional forms of compensation as well as a comprehensive benefits package provided by the hiring employer. Benefits may include medical, dental, vision, life insurance, disability coverage, 401(k) or retirement plan, paid time off, and other employee programs. We are committed to providing equal employment opportunities to all qualified applicants and employees. Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), gender identity or expression, sexual orientation, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by applicable law. All hiring decisions are made by the hiring employer, which is expected to comply with all applicable federal, state, and local employment laws and verification requirements. BrainWorks complies with all applicable employment laws and encourages employers to provide reasonable accommodations for qualified individuals with disabilities throughout the application and employment process. #J-18808-Ljbffr