Communications Specialist
Conagra Brands, Chicago, IL, United States
Reporting to the Brand Communications Manager, you will support the development and execution of external communications that strengthen brand reputation and drive positive media coverage. You will focus on proactive media relations, storytelling, and earned media across traditional and digital channels, supporting both consumer and trade audiences. You will partner closely with marketing, brand, and communications teams to support dozens of Conagra Brands through product launches, seasonal initiatives, trends, and special events.
A Taste of Your Responsibilities Support and execute external communications strategies aligned with business and brand priorities
Develop and pitch compelling, consumer‑focused stories to national, regional, and trade media
Build and maintain relationships with reporters, editors, influencers, and brand advocates
Draft press releases, media pitches, briefing documents, questions and answers, and other external‑facing materials
Coordinate media outreach for product launches, campaigns, and announcements
Monitor media coverage, track performance metrics, and prepare coverage reports and insights
Support media inquiries, interview preparation, and spokesperson briefings
Partner with brand teams to understand business objectives and identify earned media opportunities
Collaborate cross‑functionally with marketing, brand, and communications partners
Support agency partners by sharing product information, coordinating product shipments, and reviewing inbound pitch strategies
Represent Conagra Brands at select trade shows and events as a media relations contact
Build relationships with influencers, brand advocates, and consumers through social platforms, including support of brand ambassador programs
Create social media content as needed using internal studio and production resources
Stay current on media trends, consumer news cycles, emerging platforms, and competitor activity
Leverage artificial intelligence and emerging platforms to enhance media relations efforts, including media list development and press materials
Ingredients Required for Your Success Bachelor’s degree in communications, Public Relations, Journalism, or a related field
Minimum of three years of experience in corporate communications or public relations
Experience supporting media relations for consumer products or brands
Experience within consumer packaged goods or the food industry preferred
Strong writing skills with experience developing consumer‑facing materials
Strong collaboration skills with experience influencing internal and external partners
Confident communication across all levels of the organization
Sound judgement, decisiveness, and a broad‑minded perspective
Strong presentation skills and professional presence
Experience leading short‑ and long‑term projects with varying levels of complexity
Experience balancing competing priorities and deadlines
Experience using artificial intelligence tools for media relations work, including ChatGPT and Copilot
Compensation Pay Range: $63,000-$93,000
The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees’ equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.
Our Benefits Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities
Our Company At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions – within our people and our iconic brands like Birds Eye®, Slim Jim® and Reddi-Wip®.
Our focus on innovation extends beyond making great food, it also reflects our commitment to embracing new solutions that positively impact our team, the communities we serve and the health of our planet. Foodies Welcome.
Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. Reasonable accommodation may be made upon request.
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A Taste of Your Responsibilities Support and execute external communications strategies aligned with business and brand priorities
Develop and pitch compelling, consumer‑focused stories to national, regional, and trade media
Build and maintain relationships with reporters, editors, influencers, and brand advocates
Draft press releases, media pitches, briefing documents, questions and answers, and other external‑facing materials
Coordinate media outreach for product launches, campaigns, and announcements
Monitor media coverage, track performance metrics, and prepare coverage reports and insights
Support media inquiries, interview preparation, and spokesperson briefings
Partner with brand teams to understand business objectives and identify earned media opportunities
Collaborate cross‑functionally with marketing, brand, and communications partners
Support agency partners by sharing product information, coordinating product shipments, and reviewing inbound pitch strategies
Represent Conagra Brands at select trade shows and events as a media relations contact
Build relationships with influencers, brand advocates, and consumers through social platforms, including support of brand ambassador programs
Create social media content as needed using internal studio and production resources
Stay current on media trends, consumer news cycles, emerging platforms, and competitor activity
Leverage artificial intelligence and emerging platforms to enhance media relations efforts, including media list development and press materials
Ingredients Required for Your Success Bachelor’s degree in communications, Public Relations, Journalism, or a related field
Minimum of three years of experience in corporate communications or public relations
Experience supporting media relations for consumer products or brands
Experience within consumer packaged goods or the food industry preferred
Strong writing skills with experience developing consumer‑facing materials
Strong collaboration skills with experience influencing internal and external partners
Confident communication across all levels of the organization
Sound judgement, decisiveness, and a broad‑minded perspective
Strong presentation skills and professional presence
Experience leading short‑ and long‑term projects with varying levels of complexity
Experience balancing competing priorities and deadlines
Experience using artificial intelligence tools for media relations work, including ChatGPT and Copilot
Compensation Pay Range: $63,000-$93,000
The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees’ equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.
Our Benefits Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities
Our Company At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions – within our people and our iconic brands like Birds Eye®, Slim Jim® and Reddi-Wip®.
Our focus on innovation extends beyond making great food, it also reflects our commitment to embracing new solutions that positively impact our team, the communities we serve and the health of our planet. Foodies Welcome.
Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. Reasonable accommodation may be made upon request.
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