Manager, Corporate Communications
Foot Locker, Inc., New York, NY, United States
Overview
The Foot Locker Communications team is looking for a strategic Manager, Corporate Communications to manage external corporate communications efforts and drive positive brand perception. This role requires strong writing skills and media landscape knowledge, project management, and organizational skills, while being able to thrive in a fast-paced, collaborative, and matrixed organization. The successful candidate will be a resourceful self-starter, who is adept at quickly shifting gears in an ambiguous and fast-paced environment.
Responsibilities
Proactively seek opportunities for positive business and trade media coverage and respond effectively to media inquiries
Develop clear, compelling messaging to support key company priorities, announcements, and moments
Support executive visibility programming, including securing speaking engagements, events, and briefing materials
Support reputation management and crisis communications internally and externally, including drafting statements and managing media responses
Monitor and analyze media coverage and industry trends to inform proactive communications strategies
Own and evolve Foot Locker’s corporate and executive LinkedIn presence, including content strategy and editorial planning
Craft high-quality communications materials, including press releases, executive talking points, and presentations
Build and maintain strong relationships with key media outlets, collaborating with external partners to amplify the company's message and initiatives
Lead editorial calendar development and execution across corporate channels
Evaluate and manage internal speaking engagement requests, ensuring alignment with company priorities and messaging consistency
Own Foot Locker’s industry awards strategy, including identifying opportunities, managing submissions, tracking outcomes, and promoting wins internally and externally to strengthen brand credibility and visibility
Partner cross-functionally with Marketing, HR, Legal, and other teams to ensure aligned and accurate communications
Qualifications
5–7 years of experience in public relations or corporate communications
Exceptional writing and storytelling skills, with a strong command of tone and messaging
Proven experience in media relations, executive visibility, and crisis/issues management
Experience navigating complex, fast-paced environments and managing competing priorities
Strong organizational and project management skills with attention to detail
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The Foot Locker Communications team is looking for a strategic Manager, Corporate Communications to manage external corporate communications efforts and drive positive brand perception. This role requires strong writing skills and media landscape knowledge, project management, and organizational skills, while being able to thrive in a fast-paced, collaborative, and matrixed organization. The successful candidate will be a resourceful self-starter, who is adept at quickly shifting gears in an ambiguous and fast-paced environment.
Responsibilities
Proactively seek opportunities for positive business and trade media coverage and respond effectively to media inquiries
Develop clear, compelling messaging to support key company priorities, announcements, and moments
Support executive visibility programming, including securing speaking engagements, events, and briefing materials
Support reputation management and crisis communications internally and externally, including drafting statements and managing media responses
Monitor and analyze media coverage and industry trends to inform proactive communications strategies
Own and evolve Foot Locker’s corporate and executive LinkedIn presence, including content strategy and editorial planning
Craft high-quality communications materials, including press releases, executive talking points, and presentations
Build and maintain strong relationships with key media outlets, collaborating with external partners to amplify the company's message and initiatives
Lead editorial calendar development and execution across corporate channels
Evaluate and manage internal speaking engagement requests, ensuring alignment with company priorities and messaging consistency
Own Foot Locker’s industry awards strategy, including identifying opportunities, managing submissions, tracking outcomes, and promoting wins internally and externally to strengthen brand credibility and visibility
Partner cross-functionally with Marketing, HR, Legal, and other teams to ensure aligned and accurate communications
Qualifications
5–7 years of experience in public relations or corporate communications
Exceptional writing and storytelling skills, with a strong command of tone and messaging
Proven experience in media relations, executive visibility, and crisis/issues management
Experience navigating complex, fast-paced environments and managing competing priorities
Strong organizational and project management skills with attention to detail
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