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Social Media Manager

Wand, New York, NY, United States


Wand makes gaming magical. Through game customization and guidance, we build tools that helps players have more fun in their favorite games. Our platform works across thousands of PC games, ensuring that great games are accessible to everyone, regardless of time constraints, skill level, or accessibility needs. We want to build the future of game assistance, and we're hoping you'll join us.

About The Role
We're looking for someone who is already deeply embedded in gaming culture — the person who catches a trending gaming moment at 9am and has a post live by noon. This is not a role for someone who thinks in quarterly content calendars. We post when something is worth saying, and we move fast.

You'll own Wand's branded social presence across Instagram, TikTok, X, and YouTube. You'll be the creative force behind how millions of gamers discover what Wand can do — not through feature announcements, but through content that makes them stop scrolling. This is a growth role with real trajectory: as our social presence scales, so does your scope.

This role is right for you if you already follow gaming discourse, have opinions on what's working in gaming content, and can turn a cultural moment into a post before someone else does.

What You'll Do
Content Creation & Strategy

Own Wand's social presence across Instagram, TikTok, X, and YouTube — setting the tone, voice, and creative direction

Create original content: short-form video, memes, graphics, reactive posts — whatever the moment calls for

Develop content series that showcase Wand's features (interactive maps, game assists, video clipping, contextual guidance) in ways that entertain first, educate second

Stay ahead of gaming trends and cultural moments — and act on them fast

Manage relationships with video production partners to brief and quality-check longer-form content

Growth & Community

Grow Wand's social following with a bias toward engaged community over vanity metrics

Build community through authentic engagement — responding, participating in gaming conversations, not just broadcasting

Identify UGC opportunities and creator content worth amplifying

Extend Wand's presence into gaming communities and cultural conversations beyond owned channels

Cross-Functional Collaboration

Partner with Influencer Marketing to amplify creator partnerships across social

Work with Performance Marketing to develop social-first concepts for paid campaigns

Collaborate with Product to turn feature moments into community conversation starters

Coordinate with Design on visual assets while maintaining a strong, consistent brand voice

Analytics & Optimization

Track performance across platforms with focus on engagement, reach, saves, and shares — not just follower count

Use data to iterate quickly on what's working and kill what isn't

Provide regular, concise reporting on channel growth and content effectiveness

What You Need

Enough experience to own a social presence independently — you've built or grown accounts before, you don't need to be taught what good content looks like, and you're hungry to do more than manage a posting schedule

A portfolio that proves you can create — video, graphics, memes, written posts — not just manage or coordinate

Native fluency in gaming internet culture. You play games. You follow gaming discourse. You have opinions.

Proven track record of growing accounts and building engaged communities from scratch or near-zero

Platform fluency across Instagram, TikTok, X, and YouTube — you understand why content works differently on each

Data-driven mindset: you know how to read performance data and change strategy based on it

Experience managing freelancers or agencies for content production

Nice-to-Haves

Background in community management on Discord or Reddit

Startup or growth-stage experience — comfortable building from scratch

Understanding of paid social amplification and boosting strategies

Familiarity with gaming content creation tools and capture workflows

What we offer

Real ownership of Wand's social voice from day one

Clear path to broader growth responsibilities as the team scales

Work with a team passionate about enhancing gaming experiences

Competitive compensation package

Remote work flexibility

How to Apply
Please submit your resume along with a portfolio or examples of social content you've created (links to accounts you've managed or specific posts/campaigns you're proud of).

Join us in creating the ultimate PC gaming companion!

Wand is an equal opportunity employer committed to building a diverse and inclusive team. We welcome applications from all qualified candidates regardless of background.

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