Creative Strategist - Social Video

We’re looking for a Creative Strategist, Social Video to help us develop and communicate high-performing, video-first creative ideas across paid and organic channels. This role sits at the intersection of strategy and creative. You’ll be responsible for shaping campaign narratives, developing content concepts, and translating those ideas into clear, compelling briefs, scripts, and storyboards. You’ll work closely with our Creative Lead to bring ideas to life, while also presenting concepts directly to clients and guiding them through our creative thinking. This is a great role for someone who is deeply fluent in social video, understands what makes content work on platforms like Meta, YouTube, and TikTok, and enjoys turning insights into creative direction. Develop video-first creative concepts for campaigns across paid and organic social Translate brand and campaign objectives into clear, engaging content ideas Shape overarching campaign narratives and content angles Bring a strong understanding of social platforms and trends into ideation Briefing, Scripting & Storyboarding Create clear, actionable creative briefs for internal teams and external creators Write scripts, hooks, and content outlines for short-form video Build basic storyboards to communicate structure, pacing, and key moments Ensure ideas are set up for successful execution by editors, designers, and creators Client-Facing Communication Present creative concepts, campaign ideas, and strategic rationale to clients Clearly articulate the “why” behind creative decisions Participate in regular client calls and contribute to creative discussions Incorporate feedback while maintaining strong creative direction Platform & Performance Awareness Bring strong working knowledge of Meta, YouTube, and TikTok content formats and best practices Incorporate performance-oriented thinking (hooks, retention, thumbstop, testing angles) into concepts Partner with internal teams to iterate on creative based on performance insights Partner closely with the Creative Lead to bring concepts to life at a high level of craft Collaborate with strategists, account leads, and creators throughout the creative process Provide guidance and feedback during production to ensure ideas translate effectively Qualifications 4-5 years experience in a creative, content, or social-focused role Strong understanding of short-form video and social-first content Experience developing creative concepts, scripts, or campaign ideas Ability to communicate ideas clearly through briefs, decks, and presentations Comfortable presenting to and collaborating with clients Fluency in Meta, YouTube, and TikTok platforms #J-18808-Ljbffr