Product Marketing Manager - Financial Services

Similarweb is a leading digital intelligence platform, trusted by thousands of businesses worldwide to understand the digital world. Our data powers critical decisions for enterprise brands, agencies, and financial institutions—including hedge funds, asset managers, private equity, and venture capital firms. From web traffic and app performance to search trends and consumer behavior, we turn digital signals into strategic advantage. What You’ll Do Go‑to‑Market Strategy & Execution Develop and execute GTM strategies for investor-focused data products (APIs, data feeds, integrations, AI tools) Create sales and marketing assets: decks, one‑pager, case studies, product guides, and web content Lead product launches, feature releases, and integration rollouts Positioning, Messaging & Content Translate complex data into clear, outcome‑driven narratives (alpha generation, due diligence, market monitoring) Partner with Investor GTM teams on positioning, messaging, and campaigns to drive pipeline and adoption Develop thought leadership (blogs, whitepapers, event content) Sales Enablement Build sales playbooks, battle cards, and objection‑handling guides Train sales and pre‑sales teams across key markets Market Intelligence Analyze trends in alternative data, investor workflows, and competitive landscape Turn insights into recommendations for product, pricing, and GTM strategy Incorporate customer feedback into the roadmap and messaging Cross‑Functional Collaboration Partner across Product, Sales, Marketing, and Data teams Align with global marketing teams to ensure consistency Represent Similarweb at industry events and conferences What You Bring Must‑Haves 3+ years in product marketing (B2B SaaS, data, or technology) Experience marketing to financial services or investor audiences strongly preferred Familiarity with APIs, data feeds, and technical data products Strong ability to translate complex concepts into clear, compelling messaging Self‑starter with strong cross‑functional collaboration skills We’d Love To See Experience with alternative data or digital intelligence Familiarity with AI/LLM ecosystems and data integrations Experience with tools like Salesforce or HubSpot MBA or advanced degree Compensation & Benefits The base salary range for this position in New York City is $115,000 - $160,000 + benefits including: medical, dental and vision insurance, 401K plan, potential equity, employee stock purchase plan and paid sick and parental leave. Individual compensation is based upon a number of factors, including qualifications and relevant experience. The base salary range above is for the New York City metro area, and could vary for candidates in other locations. We handle your application and information related to your application in accordance with the Applicant Privacy Policy available here. We are currently unable to sponsor visas. #J-18808-Ljbffr